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Are You Telling the Truth About Asking for Referrals? [Q3 Referral Selling Roundup]

No More Cold Calling

I used to think it was just sales newbies who struggled with referral reluctance. When seasoned salespeople started admitting they also felt uncomfortable asking for referrals, I was shocked. If sales pros can’t muster the courage to ask clients for referrals , I doubt anyone outside the sales team is asking with any regularity.

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How to Build Trust and Generate Leads with a Referral Program

No More Cold Calling

And how can a B2B referral program drive up those numbers? Talk to any software vendor, and they can’t wait to show you their cool software. Problem is, buyers don’t actually buy software. They buy what your software does for them—how it saves time, decreases costs, engages customers, tracks referrals, etc.

Referrals 276
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’Tis the Season to Expand Your Referral Network: November Referral Selling Insights

No More Cold Calling

This is the best time to build your referral network. In the meantime, check out this month’s posts from No More Cold Calling: 4 Reasons You Shouldn’t Get the Referral on LinkedIn. She’d tried asking for referrals to George on LinkedIn, but she felt their introductions lacked the emotion needed to convince George to meet with her.

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How to Grow Your Referral Network

No More Cold Calling

It also enables you to get referrals. Without a strong network of people who trust you, you can forget about referral selling. He makes lasting, valued connections where he’s consistently learning, building relationships, asking for referrals, and closing business. A young Chris Fralic is selling software for Oracle.

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Your Lead Gen Is Broken (Here’s How to Fix It)

No More Cold Calling

Talk to any software vendor, and they can’t wait to show you their cool software. Problem is, buyers don’t actually buy software. They buy what software does for them—how it saves time, decreases costs, engages customers, tracks referrals, etc. Here’s the beauty of a referral.

Lead Gen 397
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Register NOW for Last-of-the-Year Referral Selling Virtual Workshop

No More Cold Calling

That might sound like a pipe dream, but I assure you, with my referral selling virtual workshop series, it’s not. In other words, now’s the time to be asking for referrals. Your Competitive Advantage: A Referral Introduction. Your biggest competitive differentiation is you with a referral introduction. We all do.

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Go through the motions

Sales 2.0

Even if you use social selling techniques that get you a referral or help you connect to a potential buyer using your mutual background, it is still likely to take some follow up before you confirm a meeting time (or virtual meeting time these days). In sales we need to go through the motions. Our buyers are “frazzled” as Jill Konrath says.