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Why Would I Refer You if You Don’t Follow Up? [February Referral Selling Insights]

No More Cold Calling

I thought about it and realized I would never, ever refer her to anyone. And there’s one cardinal rule I NEVER break: I don’t refer people unless I trust them to take care of my contact the same way I would. What’s the most powerful sales tool at your disposal? The post Why Would I Refer You if You Don’t Follow Up?

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A Picture Is Worth a Thousand Words, and So Is One Great Customer Reference

Sales and Marketing Management

Although company websites, content and sales presentations are highly used assets when evaluating an organization and its products, a Harvard Business Review study determined that customer references are an influential decision support tool too. Setting the Foundation for a Sustainable Customer Reference Program.

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Using Talent-Related Questions: A Great Tool for Checking References

The Center for Sales Strategy

Are references really relevant to today’s workplace? In fact, checking references has become a focus in today’s workplace. Per LinkedIn, “references reinforce the information on (the candidate’s) resume while giving potential employers a 360-degree view of what (the candidate) can bring to the table.” They are so Y2K, right?!

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Systems Thinking: The Missing Link in Your Enterprise Data Strategy

Zoominfo

Throughout my career guiding B2B teams through data transformations, I’ve identified a recurring challenge: despite investing millions in sophisticated data tools, companies maintain operational silos that severely limit their return on investment. My colleague Ali Z. The result?

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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What is Sales Enablement? Steps to Building an Enablement Strategy

Zoominfo

Although “sales enablement” remains the most prevalent term, you may also see similar technology and processes referred to as “revenue enablement” and “go-to-market (GTM) enablement.” That reflects the fact that effective enablement relies on contributions from multiple teams, including product, marketing, and customer success.

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Your B2B Lead Generation Sucks … 5 Reasons Why

No More Cold Calling

Of all the B2B lead generation tools at your disposal, referral selling is the most effective and least expensive. The trust your prospect has for the person who referred you gets transfers to you. Referred customers have a 37 percent higher retention rate and are four times more likely to refer more customers (Source: Invesp ).