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According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Invest in training. Professional training may seem pricey, but ultimately, this step will save your organization in the long run. Luckily, most vendors offer training as a part of your original investment.
When you have your team back in-person, you gain greater flexibility and more chance moments to reinforce key training skills and behaviors you expect from your team. Marketo and Reachforce found that organizations are 67% better at closing deals with aligned teams. CAPITALIZE ON OPPORTUNITIES TO REINFORCE — AND REMIND.
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