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A Guide to Marketing Automation

Zoominfo

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Find the right tool. Now, this is a very broad overview.

Marketing 246
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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

You’ll also discover 7 ABM software solutions; since there are more moving parts in an ABM strategy versus a one-size-fits-all marketing strategy, you’ll need the right tools to keep everything running smoothly. Source This isn’t easy to do manually, but some vendors exist that can help compile lists for you, including ReachForce.

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article thumbnail

A Guide to Marketing Automation

Zoominfo

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Find the right tool. Now, this is a very broad overview.

Marketing 113
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The Data Points You Need for an Effective Account Targeting Strategy

Sales Hacker

These are companies like, Mattermark , DiscoverOrg , Dun & Bradstreet , and Reachforce. There are several AI assisted tools, like Outreach , to help you track engagement data across different platforms. You also probably want to avoid offshore services that are using the most basic web scraping tools.

Account 82