The ROI Guy

NOVEMBER 4, 2013

Challenge Akamai wanted to deliver thought leadership insights, value messaging and justification to prospects of its Kona Security Solutions. The deliverable white paper is customized and delivered to directly reflect the prospect’s priorities. A guaranteed leads program assured quick payback and ROI on the investment.

Fashion 45

Fashion ROI Guarantee Lead Rank 45

The ROI Guy

MAY 15, 2012

To fuel the demand generation program, Alinean developed the Better Way to Go Mobile Interactive White Paper , which unlike traditional static white papers, leveraged the prospect’s profile to completely personalize the white paper content, creating a customized analysis as to the prospect’s return from mobile strategy.

Demand Generation Targets 70

Demand Generation Targets Demand Generation Sales Qualified Lead Ideal Customer Profile 70

Sales 2.0

SEPTEMBER 18, 2020

Research from XANT looked at the optimal “cadence” for prospecting based on the masses of data available to them through companies’ usage of their software. After 12 days XANT found that it is optimal to take a break for four to five days then start another sequence of eight attempts to reach your prospect.

Direct Mail 370

Direct Mail Outbound Referrals Social Selling 370

The ROI Guy

APRIL 18, 2012

Concur needed a way to communicate the current cost of travel and expense management to prospects, and the potential savings and ROI of automation. The more personalized and relevant interactive white paper is leveraged in marketing campaigns to drive better lead generation and quality.

Case Study 63

Case Study Travel Study System 63

The ROI Guy

NOVEMBER 29, 2011

Iron Mountain needed to better connect and engage with busy executives, to help these prospects understand the potential risk mitigation and costs savings from improving eDiscovery best practices. Alinean worked with Iron Mountain subject matter experts to create the Cost Savings Advisor Interactive White Paper.

Sales Qualified Lead 53

Sales Qualified Lead Campaigns Sales Cycle Lead Scoring 53

Membrain

OCTOBER 12, 2022

We discover whether potential prospects are the right size, in the right industry, and are located in the right geographical location. We might also have additional qualifying information, such as marketing data, like digital footprints from websites, and white papers they downloaded.

Ideal Customer Profile 126

Ideal Customer Profile Sales Qualified Lead Leads Marketing Qualified Lead 126

Sales 2.0

OCTOBER 13, 2018

We don’t always pitch our product or service, sometimes we’re helpful enough to send over a white paper or blog post that may be of interest. I mean how many blog posts or white papers can a buyer read in a week? White paper reading time…not large. Sending people white papers and webinars is helpful.

Webinar Metrics 170

Webinar Metrics Face-to-face Call-back Buyer 170

The ROI Guy

JUNE 8, 2012

ShoreTel wanted to generate more sales-ready opportunities, and elevate it’s engagements with today’s more skeptical and frugal prospects. To achieve better engagement, and fuel lead generation campaigns, the ShoreTel Sophisticated Simplicity Interactive White Paper was created.

Lead Generation 40

Lead Generation Campaigns Lead Rank Lead Scoring 40

Sales 2.0

OCTOBER 13, 2018

We don’t always pitch our product or service, sometimes we’re helpful enough to send over a white paper or blog post that may be of interest. I mean how many blog posts or white papers can a buyer read in a week? White paper reading time…not large. Sending people white papers and webinars is helpful.

Webinar Metrics 150

Webinar Metrics Face-to-face Call-back Buyer 150

Janek Performance Group

DECEMBER 20, 2023

Prospecting is one of the most fundamental sales skills. However, as the sales environment shifts, sellers must update how they prospect. Last July, we hosted the webinar, Mastering the Art of Prospecting: Key Strategies for Success. Here, we examined the fundamental principles of modern prospecting.

Ideal Customer Profile 62

Ideal Customer Profile Prospecting Gatekeeper Webinar Metrics 62

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

RAIN Group

JANUARY 31, 2018

Most of the buying journey is complete before buyers talk to sellers. Cold calling is dead. It's impossible for sellers to break through to buyers. Buyers don't want to hear about your capabilities. With all the information on the internet, buyers do their own research. Sellers hear these messages all the time. But are they true?

Cold Calling 40

Cold Calling Prospecting Research Buyer 40

Sales 2.0

AUGUST 22, 2022

In fact, she argues that gating content is part of how “we treat prospects like dirt!” When a buyer fills in their contact information to get our white paper etc., Often this lack of targeting is because we don’t understand the prospect and their situation well enough.

Cold Calling 195

Cold Calling Lead Rank Intent Data Marketing Qualified Lead 195

Pointclear

AUGUST 22, 2018

Alternatively, starting with highly targeted prospect lists, laser-focused outbound marketing campaigns provide sharp-shooter sales teams with fully qualified leads. These efforts allow sales professionals to concentrate on closing highly qualified leads versus prospecting through responses.

Sales Qualified Lead 113

Sales Qualified Lead Lead Generation Cost per Lead B2B 113

The ROI Guy

NOVEMBER 7, 2017

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

Lead Capture 126

Lead Capture Customer ROI Lead Rank 126

Understanding the Sales Force

APRIL 28, 2014

Understanding the Sales Force by Dave Kurlan When we discuss trust, it''s usually from the perspective of how to build trust, how to be more trustworthy and what to do when a prospect doesn''t trust you. These issues led to my White Paper on Trust, a study that had some very surprising and revealing results.

Prospecting 244

Prospecting Decision Maker Study Pipeline 244

The ROI Guy

APRIL 18, 2012

To make the study results more personalized and relevant, and to drive better lead generation and quality, Dell and Intel worked with Alinean to create an Interactive White Paper, customizing the research results, findings and recommendations based on the prospects’ industry and size.

Case Study 55

Case Study Study Lead Generation Research 55

Zoominfo

AUGUST 21, 2019

Sales enablement refers to the process of providing a sales team with the information and content they need to nurture prospects and close deals more efficiently. A sales enablement content strategy involves a structured process for sales teams to access and deliver relevant content to the prospects in their sales pipeline. .

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

criteria for success

JULY 8, 2021

Are you struggling to make headway with indecisive prospects? When working with indecisive prospects, it can be extremely difficult to move forward in your selling process. The 5 following approaches can be your solution for dealing with indecisive prospects without seeming desperate and pushy. We can help! Lead with honesty.

Prospecting 98

Prospecting How To Guidelines Webinar Metrics 98

RAIN Group

DECEMBER 4, 2019

Picture this: You're meeting with your prospect after months of discussions. All signs look a-go, but you still have one remaining meeting to work out, according to your prospect, "the key terms and conditions.". You have a great relationship. You did facilitated sessions, interviews, and organized a global team for the roll out.

Negotiation 52

Negotiation Buyer Meeting Prospecting 52

Shari Levitin

AUGUST 23, 2023

We litter them with ideas, metrics, and white papers; we pile on more information and clutter our slide decks. Sellers: Declutter Your Prospects’ Buying Process  Customers would rather make no decision than make the wrong decision. Then, it occurred to me that our junk drawers provide a perfect metaphor for how we sell.

Workbooks 118

Workbooks Decision Maker Case Study Sales 118

The ROI Guy

AUGUST 12, 2015

With these improvements in your content, you’ll be fueling better sales conversations, making your prospect engagements more effective, and substantially reducing ½ of current wasted spend. The three keys include leveraging more interactive content, triggering the 3 buy buttons in the brain, with a focus not on product, but on value.

Demand Generation Agencies 88

Demand Generation Agencies Demand Generation Demand Generation Targets Survey 88

criteria for success

SEPTEMBER 16, 2022

One of the most difficult aspects of a salesperson’s job is prospecting. As a sales manager, you can alleviate some of this prospecting pain by engaging your team in targeting and lead scoring. When a salesperson struggles with prospecting, it often doesn’t have anything to do with the nuts and bolts of cold-calling or list building.

Lead Rank 98

Lead Rank Lead Scoring Ideal Customer Profile Sales Qualified Lead 98

Anthony Iannarino

JUNE 17, 2020

The question as to which prospecting method is the most effective can be answered in two ways. The argument over the most effective way to prospect has been framed as a contest between Inbound and Outbound, also called cold outreach, as your dream client isn’t expecting your communication. The Prospecting Sequence.

B2B 117

B2B Prospecting Trade Show Inbound 117

The Pipeline

APRIL 11, 2016

Thus far in this series we have looked at two prospects segments that are popular among sellers, mostly because they are likely the easier of the three. The reason for that is that those who thrive on prospecting this segment, not only have more fun selling, they face less competition, and as a result make more sales and commissions.

Segment 120

Segment Prospecting Vendor Objections 120

The Pipeline

MAY 28, 2019

To succeed in prospecting, in fact, in any element of sales, you need to own your time. For a complete approach to time utilization for B2B sales professionals, download The Top Sales World White Paper: Sales Happen In Time. As alluded to above, all humans fall into this 24-unit paradigm, including prospects and clients.

Buying Cycle 309

Buying Cycle Face-to-face Lead Rank Lead Scoring 309

The ROI Guy

JANUARY 25, 2011

When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. Although white papers remain influential, technology media firms such as Ziff Davis Enterprise (ZDE) and others report that white paper downloads are DOWN year over year.

Influencer 40

Influencer Collateral Decision Maker Ideal Customer Profile 40

The ROI Guy

SEPTEMBER 13, 2011

Recent research indicates that attention spans are getting shorter, so keeping the white paper concise is important. However, traditional white papers are often longer than this because they have to include information to cover multiple audiences and profiles. No more than 5 pages is recommended.

Research 40

Research Buyer Prospecting Demand Generation Targets 40

Hubspot Sales

APRIL 10, 2018

How to Get a Prospect to Respond. Sometimes a salesperson gets lucky with an ultra-responsive prospect. When they call, the prospect picks up and makes time to chat. When they call, the prospect picks up and makes time to chat. No matter when or how the rep reaches out, the prospect is sure to return a prompt reply.

Prospecting 111

Prospecting Follow-up Call-back Engineering 111

Sales and Marketing Management

JUNE 25, 2018

How do I stay fired up when I prospect? I listen intently and try to figure out what makes each business model unique and each prospect like a snowflake. Send out enabling YouTube videos, white papers, blogs and tidbits. Passion – Prospects smell fear. Tony’s most recent book is “Combo Prospecting.”

B2B 319

B2B Banking Conference Decision Maker 319

Marc Wayshak

JUNE 15, 2022

In this video, I’m going to show you 5 keys to a sales prospecting campaign that will help you set way more meetings. But trust me—getting organized is the first step to a successful sales prospecting campaign, especially today. In this day and age, salespeople must be more organized than ever when it comes to prospecting.

Campaigns 62

Campaigns Meeting Prospecting Sales Qualified Lead 62

Sales Hacker

JULY 8, 2022

When the prospect reconsiders their needs, you’re positioned to be the first choice. Bonus: At the end of this article I’ll cover how to automatically route prospects into your nurture sequence using triggers. white papers, useful industry information, or even “checking in” during impactful current events are all ways to add value.

Prospecting 86

Prospecting How To Segment Ideal Customer Profile 86

Sales and Marketing Management

NOVEMBER 28, 2017

Back up your personalized emails, phone calls and social outreach with long-form content, such as e-books, webinars and white papers, which you prepare specifically for the prospect. You might already have a generic white paper, for instance, entitled “How to Increase Efficiency with Enterprise Content Management.”

Account Based Marketing 174

Account Based Marketing Sales Qualified Lead Ideal Customer Profile Account 174

Zoominfo

MARCH 24, 2021

In turn, sales and marketing efforts — from prospecting to running email campaigns — are less effective. With ongoing data hygiene maintenance, reps can barrel through call lists, spending more time connecting with quality prospects and leads. Prospect and customer experiences take a hit. How Does Dirty Data Affect Sales?

Data 251

Data B2B Churn Buyer Persona 251

Zoominfo

AUGUST 5, 2021

Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business. Sales enablement is a process that stretches across the sales cycle, from prospecting to customer success. The Elements of a Winning Sales Enablement Strategy for 2021.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Highspot

MAY 6, 2021

Unfortunately, there are some common prospecting mistakes that get in the way. You also wouldn’t want to offer a white paper that’s too general to apply to your buyer’s unique challenges. The post Five Biggest Sales Prospecting Mistakes Sellers Make (And How to Avoid Them) appeared first on Highspot.

Prospecting 116

Prospecting How To Buyer Campaigns 116

Zoominfo

JANUARY 8, 2021

When the prospect is ready to buy, your sales team carries them over the finish line to close the deal. Once you have your ICPs mapped out, you can focus on building a stream of ready-to-buy prospects or marketing qualified leads. The overall goal is to stimulate prospects’ interest in your product or service. .

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246