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Much like sending flowers to someone before meeting them, sending a text before making contact with a prospective customer is often perceived as forcing an early personal relationship where one does not exist. 3] Unica Trends Survey, 11 Key Marketing Trends for 2011, 2011. 3] Unica Trends Survey, 11 Key Marketing Trends for 2011, 2011.
You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. You shouldn’t. Instead, the information can be passed into the tool on the “call”.
They want just-in-time access to top seller insights for their next conversations with prospects. About eight years ago, Yuchun Lee sold his first start-up, Unica to IBM, for a half a billion dollars. So, prepare for an interesting conversation with a man with all kinds of acumen and experience, now on CEO Corner.
“When I moved to UNICA my role was sales ops. “Now people are going out and practicing that in the real world with their prospects. Some of our prospects say “We don’t have a coaching culture” or “We have a lot of sales reps we’ve promoted to be managers, and they don’t know how to do effective coaching.”
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