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Using White Papers to Generate More Quality Leads

Product Management University

To this day, white papers are still largely viewed as more educational than propaganda. For all the white papers produced, many B2B organizations fail to get the maximum marketing value for their efforts. The Playbook: White Papers 101. White Papers as a Hook. Don’t stop there.

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Declutter for Sales Success

Shari Levitin

Your junk drawer, like your sales and sales training process, undergoes a natural sort of entropy. We litter them with ideas, metrics, and white papers; we pile on more information and clutter our slide decks. ” Unfortunately, most training programs are no different. The problem? The problem?

Workbooks 118
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The Guide to a Customized Sales Training Program

SBI Growth

Why do you need customized sales training program? A customized sales training program will do both of these. Customizing a sales training program is easier than you think. If you only have one style of training, (i.e. You won’t dismiss the “training event” entirely. But you will augment it. A big initiative (i.e.

Training 281
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Content Marketing: The Unsung Hero of Sales Enablement

Zoominfo

Sales enablement refers to the process of providing a sales team with the information and content they need to nurture prospects and close deals more efficiently. A sales enablement content strategy involves a structured process for sales teams to access and deliver relevant content to the prospects in their sales pipeline. .

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What is the Most Effective B2B Sales Prospecting Method?

Anthony Iannarino

The question as to which prospecting method is the most effective can be answered in two ways. The argument over the most effective way to prospect has been framed as a contest between Inbound and Outbound, also called cold outreach, as your dream client isn’t expecting your communication. Inbound or Outbound? Trading Value.

B2B 117
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Why, How, and When to Upskill Your Sales Team

Janek Performance Group

How to Upskill Your Sales Team Hiring Onboarding Enablement Sales coaching Sales training Of course, you can’t upskill new hires—at least not yet. Consider the skills and competencies needed to perform their roles effectively and design training to develop these skills. Hand in hand with coaching is sales training.

Hiring 62
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Five Biggest Sales Prospecting Mistakes Sellers Make (And How to Avoid Them)

Highspot

Unfortunately, there are some common prospecting mistakes that get in the way. You also wouldn’t want to offer a white paper that’s too general to apply to your buyer’s unique challenges. The post Five Biggest Sales Prospecting Mistakes Sellers Make (And How to Avoid Them) appeared first on Highspot.