Sales 2.0

MARCH 6, 2021

I’m talking about professional trade shows and conferences, which as of 2019 were estimated to be to the second largest source of B2B revenue in the country. “I remember coming back from vacation and getting texts, all the trade shows had been canceled,” said Stephen Spiegel, CEO of CrewHu and a SalesRoads client.

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Trade Show Lead Generation Outsourcing Services Sales Qualified Lead 195

Nutshell

MAY 7, 2024

Trade shows can be powerful platforms for showcasing your products, growing your brand, and winning new customers. However, figuring out how much your business actually benefits from attending trade shows can be challenging. Why measure your return from trade shows?

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Trade Show Maximizer ROI Lead Rank 71

SBI Growth

APRIL 23, 2019

If you have been to a trade show in the last 2-3 years, you know that trade show booths are becoming more and more spectacular. As a spectator just a few weeks ago, I attended one of the largest medical.

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Trade Show Marketing Campaigns Opportunity 180

Sales and Marketing Management

MARCH 26, 2018

Author: Steve Randazzo Once upon a time, trade shows were deemed the kings of B2B marketing events. Today the fairytale-like success of trade shows has dwindled, and the shows seem more like a hassle. Others, like the Food Marketing Institute show in Chicago, have disappeared entirely.

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Trade Show Decision Maker Travel Hotels 180

Janek Performance Group

NOVEMBER 3, 2021

In-person networking events and trade shows are opening back up. Meeting current customers and networking with new prospects face to face is what we do in sales. To answer the question frankly, are trade shows and in-person networking events still relevant post-COVID? The answer is a firm YES.

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Trade Show Face-to-face Sales Qualified Lead How To 118

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

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Trade Show Marketing Social Media Lead Rank 187

Zoominfo

FEBRUARY 21, 2018

In-person interaction is the best way to create meaningful relationships with prospects. That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. Today we give you six ways to boost your trade show ROI.

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Trade Show ROI Marketing Promotion 173

Zoominfo

JANUARY 30, 2019

In-person interaction is the best way to create meaningful relationships with prospects. That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. Today we give you six ways to improve your trade show ROI.

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Trade Show ROI Marketing Promotion 130

The Sales Heretic

MARCH 20, 2018

Trade shows are a vital component of many companies’ marketing mix. From general shows to specialty functions; tiny, local shows to gigantic, international affairs; consumer shows to industry events, trade shows are a 13 billion dollar-a-year industry in the U.S.

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Alice Heiman

OCTOBER 24, 2018

77% of executive decision makers found at least one new supplier at the last trade show they attended ( Spingo ). Many of you have sales plans for 2019 that includes attending and exhibiting at trade shows to generate leads. The show was huge, and thousands of people walked through the exhibit area.

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Trade Show Follow-up Social Media Decision Maker 133

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Does your team actually do that? It’s time-consuming, yes.

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Trade Show Lead Generation Sales Qualified Lead Leads 100

Pipeline

AUGUST 5, 2023

Another successful trade show under your belt, and it’s time to nurture the email leads you’ve received. Here are five email lead nurturing tips you can use to take your trade show leads from strangers to customers. Cold leads: these are the 30% of prospects who have a need, but they’re not ready to buy.

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Trade Show Lead Nurturing Ideal Customer Profile Lead Rank 52

The Sales Heretic

NOVEMBER 30, 2012

“When I attend a trade show, I only stop at booths that have candy dishes. Because, if you have candy, you must be a terrific company. And the greater the variety of candy you have, the more likely I am to buy your product or service.” This sentiment has never been expressed by anyone, ever. [.].

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Trade Show Sales Company Prospecting 332

Zoominfo

APRIL 30, 2021

One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. With virtual conferences, prospective attendees are bombarded by sponsors. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt.

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Trade Show Top of Funnel Funnel Conference 264

DiscoverOrg Sales

MAY 6, 2016

Trade show season is here. With some pre-show negotiation for the contact list, and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up.

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Trade Show Webinar Metrics Strategy Prospecting 133

DiscoverOrg Sales

MAY 6, 2016

Trade show season is here. With some pre-show negotiation with the contact list and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up.

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Trade Show Webinar Metrics Strategy Prospecting 120

The Sales Heretic

MAY 16, 2012

I registered to attend an upcoming trade show, so naturally I’ve been deluged with postcards and letters from exhibitors beseeching me to visit their booth. Most of the messages have been along the lines of “Come learn all about our super-cool, revolutionary, state-of-the-art, game-changing, mega-awesome product or service.”

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Score More Sales

MARCH 13, 2013

Can you remember back to that time, perhaps not so long ago, when you had an amazing trade show booth opportunity to showcase your company and for whatever reason you did not capitalize on it? 2) An industry event like a trade show is a great way to be “many-to-one” in meeting up with buyers and existing customers.

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Trade Show Maximizer Opportunity Webinar Metrics 219

Predictable Revenue

SEPTEMBER 3, 2020

How prospecting has changed in the absence of trade shows and travel, and how your marketing style needs to shift to fill in the gap. The post How to build a content strategy to replace trade shows and travel appeared first on Predictable Revenue.

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Sales Hacker

MARCH 6, 2020

Lack of audience engagement in trade shows and conference presentations severely hurts your ability to communicate critical information about your company’s products or services. Think of this meeting at your booth like a short prospecting call. Focus on the quality of your prospects, not quantity. Engage Early.

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Trade Show Lead Rank Conference Sales Qualified Lead 106

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

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Trade Show Marketing Social Media Lead Rank 100

eGrabber

APRIL 26, 2022

Do you miss getting decision-maker Attendee leads from trade shows? We have developed ways for you to find & capture potential attendee lists for B2B trade shows. Software to Build Trade Show Attendee List. LeadGrabber Pro is a powerful tool that helps you to build trade show lists in no time.

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Trade Show Decision Maker Leads Marketing Qualified Lead 52

Women Sales Pros

SEPTEMBER 19, 2018

Conferences, trade shows, forums or seminars; whatever the ‘event’ is being billed as, my clients are preparing for the fall season. Essential Steps for Sales Preparation: Decide if the trade show/conference offers the value you seek. Learn about topics that are top-of-mind for your prospects.

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Trade Show ROI Positioning Sales Qualified Lead 97

Hubspot Sales

APRIL 6, 2020

Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. Here are some ways to generate qualified leads in place of live events and trade shows. Host webinars and online workshops.

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Trade Show Sales Qualified Lead Lead Rank Lead Scoring 119

Hubspot Sales

APRIL 6, 2020

Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. Here are some ways to generate qualified leads in place of live events and trade shows. Host webinars and online workshops.

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Trade Show Sales Qualified Lead Lead Rank Lead Scoring 114

DiscoverOrg Sales

AUGUST 17, 2016

One of the most popular avenues to generate leads is trade shows. Hundreds, if not thousands of prospects all in the same place, and potentially looking for your solution. During the trade show are opportunities to meet with colleagues for networking opportunities. There is a downside: trade shows are expensive.

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Trade Show ROI Decision Maker Webinar Metrics 120

Don on Selling

JANUARY 3, 2020

Attending a Trade Show can be like walking through a maze unless you plan ahead. Attending trade shows is a huge investment. So, how can you be sure you are investing your money and time to be successful at trade shows? Why are you going to a trade show? Here are ten tips to help you –.

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Zoominfo

APRIL 30, 2021

One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. Hot leads come from speaking sessions With virtual conferences, prospective attendees are bombarded by sponsors. But there are some caveats to consider.

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Braveheart Sales

MAY 21, 2018

A few weeks back, I was at a trade show (ISC West), and I’m still haunted by a sales interaction I witnessed. Here’s the situation (without names to protect the guilty): I was walking the show floor with a good friend who is also a business operator in the industry. A Tortuous Attack. I see salespeople do it all the time.

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Trade Show Groups Objections Prospecting 40

eGrabber

OCTOBER 27, 2020

Trade shows has always been a effective marketing channel, where B2B marketers has seen a sustainable growth of the market in the past years. Trade shows attract high quantity as well as quality of leads. This situation will prevail making the B2B walk-in Trade show leads non-existent for the next 12 months.

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Trade Show Decision Maker Leads Marketing Qualified Lead 52

Leading Results Rambings

MAY 21, 2019

There are many reasons companies of all sizes and in all industries invest time and money participating in trade shows.

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Trade Show Industry Resources Prospecting 61

KO Advantage Group

JUNE 17, 2018

It’s Trade Show Season! Not everyone looks forward to this season for a number of reasons, but we looove trade shows. After all, that’s what trade shows are about! See trade shows as it should be: a mini sales cycle. You are not at a trade show, standing by your booth to give away free pens.

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Trade Show Sales Cycle Webinar Metrics Sales 54

Don on Selling

AUGUST 8, 2018

You had a successful time at a trade show. And if you do reach a prospect, you are getting the brush off, or the famous “do I know you” attitude. And if you do reach a prospect, you are getting the brush off, or the famous “do I know you” attitude. You just experienced post-trade show trauma.

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Selling Power

NOVEMBER 6, 2018

Is a trade show a waste of money? It doesn’t have to be. Just follow this three-step process.

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Trade Show How To Leads Marketing Qualified Lead 99

The Pipeline

JULY 16, 2019

The common goal in sales is winning your prospect’s prospect. Again, this makes the people your prospect is trying to win, your responsibility as well. So while we are thinking about how we can sell our product to this prospect, they are asking about how this will help them sell to their customers. Who’s Paying For This?

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Prospecting Trade Show Objections Buyer 284

Zoominfo

AUGUST 6, 2024

From websites and social media to events and trade shows, these lead capture systems ensure that no opportunity to introduce a lead to your sales funnel slips through the cracks. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

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Lead Capture Software Software Sales Qualified Lead 130

MTD Sales Training

APRIL 6, 2012

The prospect stops by your booth. Then a few days, a week or more later, you call the prospect back, only to find that the situation is the equivalent of a cold call. You make a connection and engage in a productive conversation, discussing possible interests and developing some rapport. If you have ever returned [.]

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