Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. It’s that time of the year when new objectives drive marketing teams to come up with strategies and initiatives to reinvigorate lead generation efforts.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. Lead Scoring.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

The Pipeline

SEPTEMBER 4, 2018

What I will offer up here, and in a webinar, this afternoon, are specific steps you can choose to implement and see an immediate difference in your prospecting calls. The number one barrier to prospecting success is our willingness to put a well-thought-out plan into practice or action. World Series Of Prospecting.

Prospecting 228

Prospecting Cold Calling How To Webinar Metrics 228

No More Cold Calling

FEBRUARY 15, 2018

It starts with inbound leads: responding to leads from marketing, answering website inquiries, and following up with podcast and webinar attendees. Then there’s outbound lead generation: identifying trigger events, determining relevant content to send in an email, creating messaging, preparing short videos, and networking on social media.

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

The Pipeline

JANUARY 13, 2014

Just last week I had a notice for a webinar from one of the original Sales 2.0 gang, inviting me to a webinar on cold calling. BTW, if you want to attend a webinar from someone who never wavered from cold calling, click here. Other pundits who not so long ago wrapped themselves in the Sales 2.0

Cold Calling 312

Cold Calling Webinar Metrics Fashion Social Selling 312

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

OCTOBER 18, 2019

But, if you were to declare the webinar the ‘king’ of marketing content , you wouldn’t be alone. After all, 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). There’s no arguing the fact that webinars are an effective form of content. If not, keep reading.

Webinar Metrics 164

Webinar Metrics Top of Funnel Social Media How To 164

No More Cold Calling

NOVEMBER 25, 2014

End the year with a bang using the only prospecting strategy that converts prospects into clients more than 50 percent of the time. Referral selling is by far the most effective sales strategy out there. So be sure to check out the latest from No More Cold Calling and turn practice into profit: [Webinar] Generation Huh?

Referrals 285

Referrals Cold Calling Webinar Metrics Networking 285

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

The Pipeline

SEPTEMBER 10, 2020

Bob has developed a prospecting app that is based on science and driven by numbers. Over the years we have shared close views on the fundamentals of prospecting. Now we bring together skills, processes, and front-line coaching, in “Pipeline = Ability X Execution X Leadership: The Complete Prospecting System.”.

Webinar Metrics 250

Webinar Metrics Conference Objections Follow-up 250

DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Before we dive in, let’s take a quick look at the most-prospected-to industries. FinancialServices. Insurance. ITServices.

Company 156

Company Prospecting Oracle Transportation 156

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

SBI Growth

OCTOBER 26, 2013

The correct implementation of Social Selling gets your team appointments inside target prospects. When you ask for a meeting, prospects Google you. Profiles must explain how your sales reps solve the market problems of your prospects. In this way, profiles become buyer centric and appeal to prospective customers.

Social Selling 324

Social Selling LinkedIn Ideal Customer Profile Face-to-face 324

Sales and Marketing Management

OCTOBER 29, 2018

If you’re not already implementing it in your content marketing strategy , then you’re missing out on a huge opportunity to reach potential customers while positioning yourself as an expert in your industry. Contributing high-quality content to industry websites should be an integral part of your product-agnostic content strategy.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Zoominfo

JULY 2, 2020

Oftentimes, this is due to a lack of strategy. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. When B2B buyers need to solve a problem, they start researching online. Let’s break that down.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

The Pipeline

SEPTEMBER 7, 2020

If you only attend one webinar this month – This is The One: Pipeline = Ability X Execution X Leadership: The Complete Prospecting System. Learn how some companies are able to align skills, efficiency, and discipline leveraging a metrics-driven process for consistent prospecting and pipeline results.

Forecasting 307

Forecasting Webinar Metrics Pipeline System 307

The Pipeline

SEPTEMBER 8, 2020

You can take that even one step further by involving the prospect in handling their own objection. If you only attend one webinar this month –. This is The One: Pipeline = Ability X Execution X Leadership: The Complete Prospecting System. The right tools to drive the process. • Make data-driven choice and forecasts.

Objections 276

Objections Forecasting Webinar Metrics Pipeline 276

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. The model you select depends on your specific strategy and campaign objectives. 6 Types of Marketing Attribution Models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Through trial and error, companies adopt “sales plays” that become repeatable and highly targeted.

Webinar Metrics 130

Webinar Metrics Strategy Marketing Scale 130

SBI Growth

SEPTEMBER 17, 2013

At its core, Social Selling is a modern prospecting methodology that fills the funnel with opportunities. Sign up here for SBI’s 7 th Annual Research Presentation to learn what they’re doing differently and why. LinkedIn is by far the #1 tool for social selling. There’s a lot written these days on Social Selling.

Social Selling 321

Social Selling Top of Funnel Ideal Customer Profile Marketing 321

Zoominfo

OCTOBER 31, 2024

AI tools are reshaping the way salespeople tackle their day-to-day work, automating many of the core business development tasks that have eaten away at the average sellers’ day. Predictive Insights: Let AI Identify High-Value Prospects AI’s predictive capabilities are perhaps its most exciting feature for sales teams.

Scale 235

Scale Sales Qualified Lead Intent Data CRM 235

SBI Growth

SEPTEMBER 2, 2013

Amazed, you watch him visit with the prospect. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute.” When you register, you’ll also receive the Reinforcement Framework Tool. Creating tools. Download it here when you register for our research tour.

Sales Process 308

Sales Process Webinar Metrics Vendor Energy 308

Zoominfo

JANUARY 8, 2021

Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service. When the prospect is ready to buy, your sales team carries them over the finish line to close the deal. That’s where your inbound email and social media marketing come in.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Zoominfo

AUGUST 17, 2021

Regardless of whether you’re using automated chatbots, your sales development reps (SDRs) as live agents, or a combination of both, it’s important to identify who your qualified prospects really are. Elsewhere, we’ve classified the prospects that visit your site into six high-level categories. Steps to Strengthen HubSpot Integration.

Hubspot 195

Hubspot Conversion Sales Qualified Lead Webinar Metrics 195

Zoominfo

AUGUST 21, 2019

Sales enablement refers to the process of providing a sales team with the information and content they need to nurture prospects and close deals more efficiently. A sales enablement content strategy involves a structured process for sales teams to access and deliver relevant content to the prospects in their sales pipeline. .

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

SBI Growth

NOVEMBER 10, 2013

They bring buyer insights to the sales team that can be easily leveraged in sales campaigns and prospecting. Get started on buyer insights by downloading the Buyer Research Guide. You can access the guide when you sign-up for SBI’s Sales & Marketing Research Review. And they involve the sales team in the process.

Buyer Persona 310

Buyer Persona Marketing How To Lead Rank 310

Hubspot Sales

AUGUST 11, 2020

Everything from large-scale conferences to staff meetings, to meetings with prospects, are hosted remotely. Video conferencing tools are a worthwhile investment for organizations of all sizes, especially with remote work becoming the norm. Continue reading to determine which tool is best for you and your organization.

Video 143

Video Tools Sales Process Skype 143

Sales Hacker

NOVEMBER 16, 2021

As a business grows, so will its lead generation channels and strategies. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls.

Paid Content 119

Paid Content Lead Generation Lead Rank Lead Scoring 119

Zoominfo

AUGUST 5, 2021

In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by. Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Alice Heiman

MAY 21, 2020

As a founder and leader, when was the last time you thought about sales strategy? However, many CEOs are focused on cost-cutting and survival , not on the strategy needed to get profitable sales grow th. . Look up, and let’s get focused on sales strategy. . Refocusing your prospecting message.

Webinar Metrics 169

Webinar Metrics Strategy Pivotal Hiring 169

Hubspot Sales

APRIL 6, 2020

Every sales team needs sales strategies, and a strong sales strategy plan builds the foundation for a cohesive, successful sales team and organization. Sales strategies also align salespeople on shared goals and empower them to do their best work — keeping them happy and successful, too. Prospect qualification.

Webinar Metrics 144

Webinar Metrics Strategy Hiring Inbound 144

Nutshell

OCTOBER 30, 2020

A virtual event platform is a tool that will allow you to recreate the vibe of an in-person conference or trade expo over the internet. This kind of tool is different from a virtual meeting software like Zoom or GoToMeeting. Audience polls. Write less email, get more replies. LEARN MORE. Source: BigMarker.

Webinar Metrics 127

Webinar Metrics Software Software Conference 127

Zoominfo

JUNE 24, 2020

Well, for starters, inbound prospects, by definition, choose themselves as leads. They’ve identified a business problem or opportunity, and after educating themselves on available options in the marketplace, the prospect has identified your company’s solution as a potential suitor to invest in (Congrats!). Unfit Leads.

Lead Rank 246

Lead Rank Lead Generation Marketing Qualified Lead Inbound 246

Zoominfo

MAY 27, 2019

All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Buyer Stage: Consideration.

Top of Funnel 197

Top of Funnel Lead Rank Lead Scoring Marketing 197

Allego

JANUARY 24, 2023

Two-thirds of your sellers’ time is spent doing manual tasks, including record keeping, data entry, lead management, searching for sales collateral and content, and tool management. Lundy and Olcay identified four strategies companies can employ to help their sales reps increase their selling time and improve productivity.

Webinar Metrics 117

Webinar Metrics Strategy Collateral Coaching 117

SBI Growth

DECEMBER 13, 2013

You call a sales manager strategy meeting. “We Pipeline reviews, strategy sessions, forecasting analysis and sales training are all mentioned. Train them how to use social media to prospect. Smart companies use delivery tools like: Pod casts. Interactive webinars. You just hung up from your weekly forecast call.

Training 302

Training Face-to-face Webinar Metrics Forecasting 302