Sales and Marketing Management

APRIL 9, 2018

This requires going beyond one-size-fits-all training and development programs that are measured by simple pass/fail certifications or completion rates. In fact, just one-third (34 percent) of organizations surveyed for CSO Insights’ 2017 Sales Enablement Optimization Study reported achieving the majority or all of their objectives.

Sales Enablement 276

Sales Enablement Hiring Lead Rank Lead Scoring 276

SBI Growth

NOVEMBER 8, 2012

The clearest view of the future is the market view of a company’s prospects. The prospects represent the future. A change derived from a change in prospect behavior is invisible. A company’s information about prospects is limited. Customer service does not touch prospects at all. Who are the best prospects?

Customer Service 288

Customer Service Account Survey ACT 288

The Pipeline

OCTOBER 19, 2020

Jeff is an engineer by training, he has spent his entire career grinding out a sales number as VP and GM of the Canadian subsidiaries of Data General/EMC, NetApp and Veeam Software. Take the Hippo Video & Renbor Sales Solutions, Prospecting Survey. Your Chance To Shape The Future.

Sales Qualified Lead 220

Sales Qualified Lead Engineering Survey Lead Rank 220

No More Cold Calling

AUGUST 14, 2019

By chance, they were conducting a customer satisfaction survey with 50 of their best clients. The survey was several rounds. To this day, I have no idea where the question came from, but that survey was the genesis of my business. The survey had a seven-point scale, with seven being high. Prospects trust us.

Referrals 291

Referrals Cold Calling Survey Scale 291

Hubspot Sales

AUGUST 6, 2019

Below is a guide to accelerated ramp-up time for your salespeople (along with some examples of how HubSpot trains their salespeople). When you're creating a new-hire training plan, remember a few things : Keep your training plan personalized, because no two reps are the same. Pre-week training. Product Training.

Hiring 145

Hiring Training Hubspot Inbound 145

No More Cold Calling

APRIL 26, 2021

If you have a big-deal prospect or client, you’d better jump on a plane, catch a train, or take a road trip as soon as possible. For sellers, this makes access to prospective buyers the first chokepoint. How do you get access to your prime prospects? Referrals can transfer earned trust from a customer to a prospect.

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287

SBI Growth

JANUARY 11, 2013

The fundamental trick is aligning your best salespeople with your largest prospects. In the normal course of business, reps secure appointments with key customers and prospects. SBI recently surveyed and interviewed over 200 CEOs. In the field, coaching, training, and quarterbacking on key appointments?

Account 297

Account Closing Analysis Coaching 297

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your prospect lists. Instead, modern sales professionals find success by creating and reaching out to hyper-targeted lists made up of only the most qualified prospects. Let’s get into it! Step One: Understand Your Offering.

Prospecting 182

Prospecting Ideal Customer Profile Hiring How To 182

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

SBI Growth

MARCH 17, 2013

An athlete trains to make it to the pros, yet must continue to train to remain. This will enable you to engage prospects early in the buying process. Proactively survey the path ahead. To get to the position of CMO or VP of Marketing, you are a top talent. Marketing as a skill is no different.

Marketing 314

Marketing Social Media Lead Generation Campaigns 314

SBI Growth

DECEMBER 14, 2012

209 CEO survey responses. The Look-to-Book Ratio is the measurement of how many big deals were won or lost after the Chief Sales Officer visited with the prospect. Train him or replace him. This competitor was driving prospects to an online shopping cart. The panel was asked to rank these metrics on a usefulness scale.

Real Estate 314

Real Estate Scale Report Survey 314

SBI Growth

OCTOBER 21, 2013

A survey showed between 10%-20% of their time was spent driving. The customer base was surveyed and asked what they required from their rep. A majority of reps focused on margin, and gave up prospecting for new accounts. Continually develop and train on new strategies. Call references and past employers.

Hiring 293

Hiring Ideal Customer Profile Margin Face-to-face 293

No More Cold Calling

JUNE 10, 2021

I was working for a global consulting and training firm. Concurrently, they were conducting a survey with different questions each round—depending on respondents’ answers to the previous questions. Get meetings with prime prospects in one call. Convert prospects to clients more than 50 percent of the time.

Referrals 385

Referrals Cold Calling Webinar Metrics Inbound 385

Hubspot Sales

SEPTEMBER 19, 2019

According to a study from Tulip Retail , 83% of shoppers believe they’re more knowledgeable than retail store associates, and 79% of survey respondents say knowledgeable associates are important or very important. However, basic product knowledge training isn’t enough. Sales reps should be trained in solving for the customer.

Hiring 144

Hiring Training Case Study Hubspot 144

Sales Hacker

JANUARY 31, 2022

To get a better sense of workplace communications, Vyond partnered with TRUE Global Intelligence to conduct a nationally-representative survey in February 2020 of 1,000 adults in the United States. We conducted a follow-up survey in July 2020 and again in February 2021. How COVID-19 changed B2B communication.

Survey 118

Survey B2B Channels Face-to-face 118

SBI Growth

OCTOBER 12, 2013

According to a recent Content Marketing Institute survey: 73% of marketing leaders are producing more marketing content than last year. Get the sales team trained on how to sell socially. Are your territories designed to maximize time with customers and prospects? 58% have increased their content marketing budget.

Buyer Persona 310

Buyer Persona Territories Compensation Buyer 310

Hubspot Sales

OCTOBER 14, 2020

Less frequently do we hear about social media being used by sales reps as a way to identify, connect with, educate, nurture, speak to, and convert prospects — this process is known as social selling. Social Media Training for Sales Reps. Why is it so important to train your sales reps in social selling? What is social selling?

Social Selling 137

Social Selling Training Social Media How To 137

Hubspot Sales

DECEMBER 19, 2023

Great inside sales training improves team performance, which can increase sales revenue. Aside from helping you make money, training may save you money too. Be that reducing recruitment costs by retaining top-tier sales talent or training reps to automate non-selling activities with AI tech. Here are five reasons you should.

Inside Sales 110

Inside Sales Training Hiring Outsourcing Services 110

No More Cold Calling

AUGUST 16, 2018

The best prospecting strategies require a human touch. But a recent McKinsey survey of B2B customers highlighted a more nuanced reality. McKinsey also created a template of what this human/digital communication preference looks like throughout the buying cycle, based on their surveys of business buyers. Believe that?

Fashion 219

Fashion Buying Cycle Social Media Cold Calling 219

Hubspot Sales

DECEMBER 4, 2018

It's easy to sell to prospects who are already interested in your product. But the best salespeople are distinguished from the average ones when it comes to uninterested prospects. But the best salespeople are distinguished from the average ones when it comes to uninterested prospects. How to Earn Your Prospect's Interest.

Prospecting 142

Prospecting Hiring Up-Sell Guarantee 142

Sales and Marketing Management

OCTOBER 26, 2018

Author: Michael Nørregaard When prospects are evaluating your company, they’re looking to ultimately maximize their return on investment. They want minimal downtime, support they can rely on and access to as much training as possible, so they can be in turn, as successful as possible with their deployment. This is crucial.

Loyalty 274

Loyalty Customer Face-to-face Video 274

No More Cold Calling

JUNE 23, 2019

In fact, 87 percent of frontline sales reps and 82 percent of sales leaders agree that referrals are their best leads , according to an Influitive/Heinz Marketing survey. My definition of a cold call is any attempt to reach a prospect who doesn’t know you and doesn’t expect to hear from you. Prospecting is either HOT or cold … period.

Referrals 297

Referrals Scale How To Lead Rank 297

Sales and Marketing Management

AUGUST 20, 2020

In the non-technical category, HR reps are prioritizing increased communication from management and clarity on expectations, but employees expressed a greater desire for increased interactions with peers and more access to virtual training and coaching. Work From Home COVID-19 Survey” from Allego can be downloaded with registration here.

Survey 177

Survey Resources Report B2B 177

DiscoverOrg Sales

AUGUST 19, 2016

So, we set up training for recruiters to help them message and speak about the company’s strengths and differentiators just like we did for sales and marketing; the training involved role-playing, one-minute pitches, email messaging, cold call prospecting, and SLAs for response times. How Can You Improve Your Strategy?

Hiring 222

Hiring Marketing Top of Funnel Cold Calling 222

Sales Evangelist

JANUARY 22, 2021

It’s not uncommon to have unresponsive prospects. In situations such as that, what are the best sales strategy for engaging unresponsive prospects? Engaging unresponsive prospects Fred is a one-call closer and while he could write a book on different strategies, he thinks that unconventional closing is not for him.

Prospecting 105

Prospecting Decision Maker Strategy Gatekeeper 105

Sales 2.0

MAY 15, 2023

For instance, I might say, ‘I’m prospecting this customer and this industry and this individual, what are the top 10 issues they might be thinking about?’” We did a, a survey for a very large company about time available for selling, and we found that their salespeople only had 9% time available for selling! Dave: Yes.

Ideal Customer Profile 221

Ideal Customer Profile Up-Sell Buyer Survey 221

No More Cold Calling

JUNE 9, 2019

But very few understand how to incorporate technology into their prospecting strategy. So, they rely on outdated tactics that fail to engage the 21st-century buyer—tactics like cold calling, sending cold emails, and stalking prospects on social media. Now, you don’t have to call cold prospects to bug them.

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269

Hubspot Sales

AUGUST 31, 2020

This data comes from a recent survey conducted by Selling Power and ValueSelling Associates that surveyed more than 300 B2B sales professionals about their quotas. In researching quota attainment, our survey showed that three main factors that impact quota attainment are: Not having enough opportunities in the sales pipeline.

Quota 142

Quota Research Survey Lead Rank 142

Allego

DECEMBER 10, 2024

Sales training can deliver a staggering 353% return on investment, according to a study by Southern New Hampshire University. This gap leaves sales managers asking an essential question: How do you demonstrate the ROI of sales training in a credible, reliable way? Proving the impact of sales training is no small feat.

ROI 62

ROI Training Lead Rank Lead Scoring 62

Hubspot Sales

SEPTEMBER 22, 2022

In the HubSpot Blog's recent survey of over 500 sales professionals, we tried to see what sales leaders hope to achieve when training reps and the top sales coaching tactics they use to get there — and our survey produced some interesting insight on both fronts. Of the sales leaders we surveyed, 63.3% And finally, 37.8%

Sales Coaching 139

Sales Coaching Coaching Hiring Survey 139

Sales and Marketing Management

APRIL 5, 2018

What percentage of the prospects that your salespeople call on have a short attention span? That suggests nearly 85 percent of sales conversations do not move the needle forward with an existing or prospective customer. Our survey indicates improvement can be made in this area. A dearth of critical thinking. Start playing chess.

Lead Rank 174

Lead Rank Lead Scoring Journal Survey 174

MTD Sales Training

MARCH 12, 2019

Today’s salesmanship is identified by a professional approach, highly intelligent about their products, their market, their customers and their industry, and a keen desire to find out about their prospects’ business before presenting solutions. How should we sell our product today, to a well-researched and highly-knowledgeable prospect?

Customer 181

Customer How To Exact Buyer 181

Hubspot Sales

SEPTEMBER 1, 2023

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. According to CNBC’s workforce survey , 24% of workers are worried AI will make their job obsolete. Thoughtful execution ensures AI can be trained correctly.

Training 116

Training Policies Guidelines How To 116

Hubspot Sales

DECEMBER 19, 2018

At ValueSelling, we recently conducted a survey on B2B sales reps' top prospecting challenges and found that 50% of sales reps surveyed feared making cold calls. Half of the respondents we surveyed had anxiety about this essential part of their jobs. Today's salespeople are afraid to pick up the phone. Absolutely.

Survey 145

Survey Trade Show Call-back Webinar Metrics 145

Score More Sales

AUGUST 26, 2014

94% of digital marketing professionals surveyed agreed that personalization is “critical to current and future success” according to an eConsultancy study. By applying science and metrics to your client and prospect buying cycle, you can impact connection and real support to help them. But where to start?

B2B 232

B2B Revenue B2C Ideal Customer Profile 232

Vengreso

JANUARY 18, 2022

Leveraging technology, social selling, and sales prospecting tools has ushered in a new era for anyone wishing to pursue a career as a sales rep. It is through the use of the right B2B prospecting that we can continue to succeed in this always-evolving field. But before we start, let’s define what sales prospecting is.

Tools 124

Tools Prospecting Top of Funnel Ideal Customer Profile 124

Zoominfo

MAY 13, 2018

Consider this: a recent survey ranked ‘sales account manager’ as one of the most stressful jobs in the US, with 73 percent of respondents rating the role as “highly stressful.” If prospecting becomes part of your day-to-day routine, each call becomes less stressful and the stakes are lowered. Look into prospecting tools.

Hiring 258

Hiring Sales Qualified Lead Lead Rank Lead Scoring 258