Zoominfo

FEBRUARY 20, 2025

We surveyed over 11,000 revenue professionals to uncover exactly how GTM teams use ZoomInfo to expand markets, accelerate sales cycles, and drive revenue. Thats not just more prospects its the right prospects. And theyre reaching these prospects at the right time. The results?

Report 130

Report Account Based Marketing Sales Qualified Lead Customer 130

Sales and Marketing Management

SEPTEMBER 28, 2020

Census Small Business Pulse Survey estimates that less than 20% of businesses have enough cash reserves to cover three months of operations. A SalesHacker survey of a variety of sales professionals highlights the depth of the issue. 57% of professionals surveyed are generating fewer leads, with an average decrease of 20%.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. You can throw in tactical skills like effective messaging, multi-threading, persuasive cold-calling, and much more.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. For every action a prospect takes, they create a trail of intent data across the internet.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Sales and Marketing Management

OCTOBER 26, 2020

The flowering of virtual sales channels and tools flies in the face of four myths, as documented by Bain & Company’s recent survey, conducted with Dynata, of more than 300 B2B buyers and sellers in the US, UK and Canada. Getting virtual sales right involves far more than using digital tools.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Zoominfo

MARCH 12, 2025

The team leveraged: Comprehensive company and contact data to discover and segment new B2B prospects. The company sought a solution to refine prospecting strategies, improve engagement, and increase revenue impact. Data enrichment to validate industry and revenue insights for prioritization.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Zoominfo

JANUARY 29, 2025

GTM Intelligence also gives companies the fuel to create automations, workflows, and agents that are far more powerful than basic AI solutions, driving real value at scale much faster than mass-market AI tools or simple CRM assistants. Its the engine that powers prospecting, personalization, and pipeline generation.

B2B 130

B2B Intent Signal Scale Marketing 130

No More Cold Calling

JUNE 25, 2020

Is your sales team searching too many faces, looking for traces of prospects, instead of narrowing the search to recruit only your ideal clients? Of all the B2B lead generation tools at your disposal, referral selling is the most effective and least expensive. Companies focus their sales prospecting on signing new logos.

Lead Generation 409

Lead Generation B2B Lead Scoring Lead Rank 409

Zoominfo

MARCH 17, 2025

Blind spots in your addressable market and missed opportunities from good-fit prospects. Sales Operations & Strategy Director Andy Ruffles and his team sought a solution that would streamline data ingestion, eliminate redundant administrative tasks, and equip RMs with comprehensive insights to prioritize high-value prospects.

Territories 130

Territories Ideal Customer Profile Account Based Marketing Lead Rank 130

Hubspot Sales

JULY 30, 2024

As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Aggressive, generic offers were just as fruitless, especially when the prospect hadn’t already confirmed their interest in what I was offering. (In

Closing 122

Closing Quota How To Webinar Metrics 122

No More Cold Calling

APRIL 26, 2021

If you have a big-deal prospect or client, you’d better jump on a plane, catch a train, or take a road trip as soon as possible. For sellers, this makes access to prospective buyers the first chokepoint. How do you get access to your prime prospects? Referrals can transfer earned trust from a customer to a prospect.

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287

No More Cold Calling

FEBRUARY 15, 2018

Layered on top of these activities are a myriad of sales enablement and social selling tools—all of which are intended to help salespeople with effective prospecting and, in turn, generating qualified sales leads. What does that say about your team’s prospecting prowess? In a survey of business buyers, 76.2 This time, 85.53

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

Hubspot Sales

JUNE 13, 2023

85% of salespeople using AI/automation agree it makes their prospecting efforts more effective. As prospecting is an extremely critical step in the sales process , adopting AI to help with your processes is worth considering. Read on to learn more about using AI for sales prospecting and specific use cases for generative AI.

Prospecting 130

Prospecting Lead Rank Lead Scoring Sales Qualified Lead 130

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Their main pain point that needed to be addressed was prospecting. Ask Customer Pain Point Survey Questions. The list, sadly, can seem endless. How To Identify Customer Pain Points.

B2B 277

B2B Intent Signal Customer How To 277

Zoominfo

APRIL 1, 2019

For those who may be unfamiliar with the term, technographic data refers to the data points surrounding the core tools and technologies a company uses to conduct day-to-day business. To create the 2019 Technographic Data Report, we surveyed approximately 250 B2B sales professionals about technographics. About This Research.

B2B 197

B2B Data Survey Report 197

Zoominfo

MARCH 27, 2019

The term technographic data, or technographics , refers to the essential technologies and tools a business uses to function. Most importantly, you’d have a list of highly-qualified, sales-ready prospects to reach out to. For those who aren’t familiar with the concept of technographics, allow us to explain.

Report 222

Report Data B2B Survey 222

Sales and Marketing Management

MARCH 11, 2019

Data has become one of the most useful tools for both marketers and sales, but the two teams often don’t share this information or optimize it to help each other’s performance. Marketers can take that information and use geotargeting strategies to reach specific prospects or even create a sphere of influence in a given area.

CRM 289

CRM Lead Rank Lead Scoring Data 289

Zoominfo

JANUARY 6, 2021

According to 92% of topic leaders in a Deloitte survey, CRMs will be a key priority for enabling business strategies. Share the same goals and tools between sales and marketing teams. With these insights, you get a full 360 view of current, prospecting, and available customers. Embrace artificial intelligence.

Trends 246

Trends CRM Top of Funnel Marketing 246

Zoominfo

AUGUST 27, 2018

Prospects who trust your brand are much more likely to develop a lasting relationship with your company and products. Research shows UGC converts prospects to customers at a higher rate than marketing content created by a brand. Turn survey results into customer testimonials. Customers trust user-generated content.

Social Media 221

Social Media Survey Media Channels 221

Hubspot Sales

NOVEMBER 22, 2024

Boo, you were ghosted by a prospect you thought for sure would convert. According to HubSpot’s 2024 State of Sales Report , 23% of sales pros find cold emailing the best way to reach prospects. It's no wonder, then, that many folks turn to tools like HubSpot AI to streamline their cold outreach processes. Long and skinny?

Lead Generation 72

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 72

No More Cold Calling

JUNE 9, 2019

Successful sales professionals understand that technology is a must-have business tool. But very few understand how to incorporate technology into their prospecting strategy. Fifteen years ago, I would have told you that cold calling was the most annoying, least effective sales prospecting method. Don’t believe me? Big mistake!

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Scoring Lead Rank 269

The Pipeline

OCTOBER 3, 2019

The first step is to identify ideal prospects is to look in the current customer base by firmqographic details. Stated otherwise, if your best customers are in a specific industry, have a certain number of employees, and deploy a competitive or complementary technology – then companies that also fit that profile will be your best prospects.

Account 251

Account Account Based Marketing Ideal Customer Profile Exercises 251

Hubspot Sales

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” It's relatively self-explanatory. Let's get a little more perspective on the various kinds of business emails you can send.

Ideal Customer Profile 111

Ideal Customer Profile Proposal Lead Rank Referrals 111

No More Cold Calling

AUGUST 16, 2018

The best prospecting strategies require a human touch. But a recent McKinsey survey of B2B customers highlighted a more nuanced reality. McKinsey also created a template of what this human/digital communication preference looks like throughout the buying cycle, based on their surveys of business buyers. Believe that?

Fashion 219

Fashion Buying Cycle Cold Calling Survey 219

Sales and Marketing Management

DECEMBER 14, 2020

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Their main pain point that needed to be addressed was prospecting. Ask Customer Pain Point Survey Questions. The list, sadly, can seem endless. How To Identify Customer Pain Points.

B2B 246

B2B Intent Signal Customer How To 246

Zoominfo

OCTOBER 27, 2020

Personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.” – @ducttape Find more #personalization quotes on the blog: [link] pic.twitter.com/U3ENGnZyMu — ZoomInfo (@ZoomInfo) October 10, 2018. Benefits Of Personalization In Marketing.

B2B 246

B2B Marketing Segment Scale 246

Zoominfo

FEBRUARY 12, 2025

If youre not actively working to move those prospects through the pipeline, you might as well not have bothered. These tools simplify engagement and provide real-time data on interactions. Elevate the Experience with Personal Touches Host intimate dinners, happy hours, or breakout sessions for high-value prospects.

B2B 130

B2B Marketing Strategy Lead Rank 130

Hubspot Sales

AUGUST 31, 2023

With hundreds of AI sales tools in the market, picking the right ones for your tech stack can be confusing and daunting. To help you out, we’ve handpicked the top 10 AI tools for sales teams. We’ve also listed the top use cases of AI sales tools, along with a few best practices to help you get the most out of them.

Tools 119

Tools Lead Rank Sales Goal Lead Scoring 119

Hubspot Sales

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. What is social prospecting? The Best Social Media Channels for Prospecting in 2022.

Social Media 124

Social Media Channels Media Prospecting 124

SalesFuel

DECEMBER 20, 2024

The recent CMO Survey reveals challenging economic conditions for many businesses. Between 2022 and 2024, surveyed business leaders have given declining scores to their sales and profit performance. The CMO survey shows that nearly 55% of marketers can quantitatively prove the short-term impact of their marketing spend.

B2B 59

B2B Top of Funnel Marketing Decision Maker 59

Hubspot Sales

NOVEMBER 22, 2023

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. What's this magic tool? But, we promise that none of our survey respondents were persuaded by us to say this.

Data 116

Data Tools Closing Hubspot 116

Allego

DECEMBER 10, 2024

However, with the right approach and tools, its possible to overcome these hurdles and tie sales training directly to measurable business outcomes. Has training helped them move prospects through the pipeline faster? A higher win rate shows your team is better at turning prospects into customers.

ROI 62

ROI Training Lead Scoring Lead Rank 62

DiscoverOrg Sales

MAY 1, 2018

In fact, a survey of 5,000 stakeholders involved in making B2B purchases found that an average of 5.4 Learn about your prospects. One of the first steps in any cold emailing campaign is prospecting – and the same is true for your account-based sales strategy. Using the right tool is key here. Cold email CTAs.

Top of Funnel 276

Top of Funnel Account Decision Maker Segment 276

Zoominfo

JANUARY 8, 2021

When the prospect is ready to buy, your sales team carries them over the finish line to close the deal. Here’s the thing, in a HubSpot survey, only 7% of salespeople said leads they received from marketing were very high quality. The overall goal is to stimulate prospects’ interest in your product or service. .

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Sales 2.0

MAY 15, 2023

But now these new AI tools have the potential to free us up to be more human , which is really what helps our customers the most.” For instance, I might say, ‘I’m prospecting this customer and this industry and this individual, what are the top 10 issues they might be thinking about?’” AI will change the buying process.

Ideal Customer Profile 221

Ideal Customer Profile Up-Sell Buyer Survey 221