Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. For every action a prospect takes, they create a trail of intent data across the internet.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your prospect lists. Instead, modern sales professionals find success by creating and reaching out to hyper-targeted lists made up of only the most qualified prospects. Let’s get into it! Step One: Understand Your Offering.

Prospecting 182

Prospecting Ideal Customer Profile Hiring How To 182

No More Cold Calling

JUNE 25, 2020

Is your sales team searching too many faces, looking for traces of prospects, instead of narrowing the search to recruit only your ideal clients? Of all the B2B lead generation tools at your disposal, referral selling is the most effective and least expensive. Companies focus their sales prospecting on signing new logos.

Lead Generation 409

Lead Generation B2B Lead Scoring Lead Rank 409

No More Cold Calling

APRIL 26, 2021

If you have a big-deal prospect or client, you’d better jump on a plane, catch a train, or take a road trip as soon as possible. For sellers, this makes access to prospective buyers the first chokepoint. How do you get access to your prime prospects? Referrals can transfer earned trust from a customer to a prospect.

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287

No More Cold Calling

FEBRUARY 15, 2018

Layered on top of these activities are a myriad of sales enablement and social selling tools—all of which are intended to help salespeople with effective prospecting and, in turn, generating qualified sales leads. What does that say about your team’s prospecting prowess? In a survey of business buyers, 76.2 This time, 85.53

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

Hubspot Sales

JUNE 13, 2023

85% of salespeople using AI/automation agree it makes their prospecting efforts more effective. As prospecting is an extremely critical step in the sales process , adopting AI to help with your processes is worth considering. Read on to learn more about using AI for sales prospecting and specific use cases for generative AI.

Prospecting 130

Prospecting Lead Rank Lead Scoring Sales Qualified Lead 130

Sales Hacker

NOVEMBER 16, 2021

With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. Automated lead generation is about using tools which are powered by AI and machine learning to create lead generation systems across all your inbound and outbound channels. PPC marketing tools.

Paid Content 119

Paid Content Lead Generation Lead Rank Lead Scoring 119

Hubspot Sales

DECEMBER 8, 2020

Time-saving tools and software give reps those hours back — as a result, there’s more time to focus on prospects and deals. An example of one of these tools is a sales dialer. Here are 11 of our favorites to help you find the right tool for your team. Think about it… those seconds add up to minutes throughout the day.

Tools 140

Tools Hubspot Outbound Inbound 140

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Their main pain point that needed to be addressed was prospecting. Ask Customer Pain Point Survey Questions. The list, sadly, can seem endless. How To Identify Customer Pain Points.

B2B 277

B2B Intent Signal Customer How To 277

Zoominfo

APRIL 1, 2019

For those who may be unfamiliar with the term, technographic data refers to the data points surrounding the core tools and technologies a company uses to conduct day-to-day business. To create the 2019 Technographic Data Report, we surveyed approximately 250 B2B sales professionals about technographics. About This Research.

B2B 197

B2B Data Survey Report 197

Zoominfo

MARCH 27, 2019

The term technographic data, or technographics , refers to the essential technologies and tools a business uses to function. Most importantly, you’d have a list of highly-qualified, sales-ready prospects to reach out to. For those who aren’t familiar with the concept of technographics, allow us to explain.

Report 222

Report Data B2B Survey 222

Zoominfo

AUGUST 27, 2018

Prospects who trust your brand are much more likely to develop a lasting relationship with your company and products. Research shows UGC converts prospects to customers at a higher rate than marketing content created by a brand. Turn survey results into customer testimonials. Customers trust user-generated content.

Social Media 221

Social Media Survey Media Channels 221

Zoominfo

JANUARY 6, 2021

According to 92% of topic leaders in a Deloitte survey, CRMs will be a key priority for enabling business strategies. Share the same goals and tools between sales and marketing teams. With these insights, you get a full 360 view of current, prospecting, and available customers. Embrace artificial intelligence.

Trends 246

Trends CRM Top of Funnel Marketing 246

Sales and Marketing Management

MARCH 11, 2019

Data has become one of the most useful tools for both marketers and sales, but the two teams often don’t share this information or optimize it to help each other’s performance. Marketers can take that information and use geotargeting strategies to reach specific prospects or even create a sphere of influence in a given area.

CRM 289

CRM Lead Scoring Lead Rank Data 289

No More Cold Calling

JUNE 9, 2019

Successful sales professionals understand that technology is a must-have business tool. But very few understand how to incorporate technology into their prospecting strategy. Fifteen years ago, I would have told you that cold calling was the most annoying, least effective sales prospecting method. Don’t believe me? Big mistake!

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269

The Pipeline

OCTOBER 3, 2019

The first step is to identify ideal prospects is to look in the current customer base by firmqographic details. Stated otherwise, if your best customers are in a specific industry, have a certain number of employees, and deploy a competitive or complementary technology – then companies that also fit that profile will be your best prospects.

Account 251

Account Account Based Marketing Ideal Customer Profile Exercises 251

No More Cold Calling

AUGUST 16, 2018

The best prospecting strategies require a human touch. But a recent McKinsey survey of B2B customers highlighted a more nuanced reality. McKinsey also created a template of what this human/digital communication preference looks like throughout the buying cycle, based on their surveys of business buyers. Believe that?

Fashion 219

Fashion Buying Cycle Social Media Cold Calling 219

Sales and Marketing Management

DECEMBER 14, 2020

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Their main pain point that needed to be addressed was prospecting. Ask Customer Pain Point Survey Questions. The list, sadly, can seem endless. How To Identify Customer Pain Points.

B2B 246

B2B Intent Signal Customer How To 246

Zoominfo

OCTOBER 27, 2020

Personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.” – @ducttape Find more #personalization quotes on the blog: [link] pic.twitter.com/U3ENGnZyMu — ZoomInfo (@ZoomInfo) October 10, 2018. Benefits Of Personalization In Marketing.

B2B 246

B2B Marketing Segment Scale 246

Hubspot Sales

AUGUST 31, 2023

With hundreds of AI sales tools in the market, picking the right ones for your tech stack can be confusing and daunting. To help you out, we’ve handpicked the top 10 AI tools for sales teams. We’ve also listed the top use cases of AI sales tools, along with a few best practices to help you get the most out of them.

Tools 119

Tools Lead Rank Sales Goal Lead Scoring 119

Hubspot Sales

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. What is social prospecting? The Best Social Media Channels for Prospecting in 2022.

Social Media 124

Social Media Channels Media Prospecting 124

Hubspot Sales

NOVEMBER 22, 2023

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. What's this magic tool? But, we promise that none of our survey respondents were persuaded by us to say this.

Data 116

Data Tools Closing Hubspot 116

DiscoverOrg Sales

MAY 1, 2018

In fact, a survey of 5,000 stakeholders involved in making B2B purchases found that an average of 5.4 Learn about your prospects. One of the first steps in any cold emailing campaign is prospecting – and the same is true for your account-based sales strategy. Using the right tool is key here. Cold email CTAs.

Account 276

Account Top of Funnel Decision Maker Segment 276

Zoominfo

JANUARY 8, 2021

When the prospect is ready to buy, your sales team carries them over the finish line to close the deal. Here’s the thing, in a HubSpot survey, only 7% of salespeople said leads they received from marketing were very high quality. The overall goal is to stimulate prospects’ interest in your product or service. .

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Zoominfo

MAY 5, 2019

More than 86% of businesses surveyed in 2016 indicate that they plan to increase their upcoming email marketing budgets ( source )—and you should too. As you grow your email database , you increase the opportunity to reach potential prospects and customers. Do you have access to the right tools? Not sure where to start?

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Sales 2.0

MAY 15, 2023

But now these new AI tools have the potential to free us up to be more human , which is really what helps our customers the most.” For instance, I might say, ‘I’m prospecting this customer and this industry and this individual, what are the top 10 issues they might be thinking about?’” AI will change the buying process.

Ideal Customer Profile 221

Ideal Customer Profile Up-Sell Buyer Survey 221

Hubspot Sales

SEPTEMBER 12, 2024

A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. who make purchasing decisions for their teams (hereafter the 2024 B2B Buyer survey) found that half of them find the B2B buying experience outdated. The profile of your buyers will vary depending on your industry, but the 2024 B2B Buyer survey identifies a few key points.

Hubspot 116

Hubspot B2B Buyer Data 116

Sales and Marketing Management

JULY 24, 2020

According to a survey from management consulting firm Korn Ferry, 63% of millennials said the primary purpose of businesses should be improving society instead of generating profit. Here’s how to inspire your millennial and Gen Z sales reps using mission-driven prospecting gifts and employee recognition. Build confidence.

Incentives 227

Incentives Incentive Motivation Demographics 227

Sales and Marketing Management

JUNE 8, 2020

According to a survey from management consulting firm Korn Ferry, 63% of millennials said the primary purpose of businesses should be improving society instead of generating profit. Here’s how to inspire your millennial and Gen Z sales reps using mission-driven prospecting gifts and employee recognition. Build confidence.

Incentives 227

Incentives Incentive Motivation Demographics 227

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. These data points flesh out ideal prospects that you can target. Buying Signals Reveal Interests. Three Kinds of Signals to Help You Prioritize Outreach.

Data 246

Data Intent Lead Rank Lead Scoring 246

Sales 2.0

SEPTEMBER 25, 2019

The posts on this blog are going to continue to be about how sales people can sell more, and sell more easily, by using techniques and tools they may not be using today. Back in 2006, I came up with a framework for prospecting/getting a meeting. We’ve got lots of tools/databases to get prospect contact details now.

Quota 170

Quota Call-back Small Business Small Business 170

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. You can engage prospects throughout the customer life cycle. At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website. A marketing tool with staying power. Source: Campaign Monitor.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Sales and Marketing Management

JANUARY 8, 2018

According to the Demand Gen Report’s 7th Annual B2B Buyer’s Survey, 97 percent of B2B buyers believe the timeliness of a vendor’s response to inquiries is an important aspect of the buying process. Go above and beyond by sending handwritten notes, thanking prospects for the chance to talk.

Sales Qualified Lead 257

Sales Qualified Lead B2B Leads Marketing Qualified Lead 257

Zoominfo

MAY 13, 2018

Consider this: a recent survey ranked ‘sales account manager’ as one of the most stressful jobs in the US, with 73 percent of respondents rating the role as “highly stressful.” If prospecting becomes part of your day-to-day routine, each call becomes less stressful and the stakes are lowered. Look into prospecting tools.

Hiring 258

Hiring Sales Qualified Lead Lead Rank Lead Scoring 258

Sales 2.0

MARCH 15, 2023

Fewer conversations, more results According to David, it’s going to continue to get harder to speak to prospects but that does not mean sales results will go down. This “raising of the bar” in getting through to prospects will actually present an opportunity to the best salespeople. One is AI as a buyer self-service tool.

Outsourcing Services 195

Outsourcing Services Tools Buyer Industry 195