Understanding the Sales Force

FEBRUARY 14, 2025

That’s why I downloaded Xactly’s 2025 Sales Compensation Survey. The report said that, “73% of survey respondents indicated that they prioritize acquiring new business and customers.” I was hoping to see statistics about actual compensation but there wasn’t much substance in the area of compensation.

Data 220

Data Hiring Compensation Quota 220

Hubspot Sales

SEPTEMBER 12, 2024

A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. who make purchasing decisions for their teams (hereafter the 2024 B2B Buyer survey) found that half of them find the B2B buying experience outdated. The profile of your buyers will vary depending on your industry, but the 2024 B2B Buyer survey identifies a few key points.

Hubspot 116

Hubspot B2B Buyer Data 116

The Pipeline

OCTOBER 15, 2020

You Are Formally Invited To Have Your Say About Prospecting. Be the first to respond to an in-depth survey into prospecting today and moving forward. The Survey is a joint initiative with Hippo Video, the premier video prospecting, and sales platform for B2B sales professionals.

Survey 235

Survey How To Analysis Lead Rank 235

Sales and Marketing Management

SEPTEMBER 28, 2020

Census Small Business Pulse Survey estimates that less than 20% of businesses have enough cash reserves to cover three months of operations. A SalesHacker survey of a variety of sales professionals highlights the depth of the issue. 57% of professionals surveyed are generating fewer leads, with an average decrease of 20%.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

No More Cold Calling

APRIL 15, 2021

Every sales leader says their #1 prospecting challenge is getting leads in the pipe. And as of July 2020, 69 percent of B2B reps didn’t have enough leads in their pipeline to meet their annual quotas, according to a survey by ValueSelling Associates. None of us stands out during prospecting. Try this instead. That’s a fact.

Lead Gen 397

Lead Gen Sales Qualified Lead Marketing Qualified Lead Leads 397

Zoominfo

MARCH 12, 2025

The team leveraged: Comprehensive company and contact data to discover and segment new B2B prospects. The company sought a solution to refine prospecting strategies, improve engagement, and increase revenue impact. Data enrichment to validate industry and revenue insights for prioritization.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Zoominfo

FEBRUARY 20, 2025

We surveyed over 11,000 revenue professionals to uncover exactly how GTM teams use ZoomInfo to expand markets, accelerate sales cycles, and drive revenue. Thats not just more prospects its the right prospects. And theyre reaching these prospects at the right time. The results?

Report 130

Report Account Based Marketing Sales Qualified Lead Customer 130

No More Cold Calling

JUNE 25, 2020

Is your sales team searching too many faces, looking for traces of prospects, instead of narrowing the search to recruit only your ideal clients? Yet, most companies miss the mark on referrals and instead make these common sales prospecting mistakes. Companies focus their sales prospecting on signing new logos.

Lead Generation 409

Lead Generation B2B Lead Rank Lead Scoring 409

No More Cold Calling

AUGUST 14, 2019

By chance, they were conducting a customer satisfaction survey with 50 of their best clients. The survey was several rounds. To this day, I have no idea where the question came from, but that survey was the genesis of my business. The survey had a seven-point scale, with seven being high. Prospects trust us.

Referrals 291

Referrals Cold Calling Survey Scale 291

Zoominfo

APRIL 30, 2021

One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. With virtual conferences, prospective attendees are bombarded by sponsors. But there are some caveats to consider. Hot leads come from speaking sessions. annually through 2027.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. For every action a prospect takes, they create a trail of intent data across the internet.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

No More Cold Calling

APRIL 26, 2021

If you have a big-deal prospect or client, you’d better jump on a plane, catch a train, or take a road trip as soon as possible. For sellers, this makes access to prospective buyers the first chokepoint. How do you get access to your prime prospects? Referrals can transfer earned trust from a customer to a prospect.

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287

No More Cold Calling

FEBRUARY 15, 2018

Layered on top of these activities are a myriad of sales enablement and social selling tools—all of which are intended to help salespeople with effective prospecting and, in turn, generating qualified sales leads. What does that say about your team’s prospecting prowess? In a survey of business buyers, 76.2 percent answered no.

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

Hubspot Sales

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” It's relatively self-explanatory. Let's get a little more perspective on the various kinds of business emails you can send.

Ideal Customer Profile 111

Ideal Customer Profile Proposal Lead Rank Referrals 111

Zoominfo

MARCH 27, 2019

Most importantly, you’d have a list of highly-qualified, sales-ready prospects to reach out to. To create the 2019 Technographic Data Report, we surveyed approximately 250 B2B sales professionals about technographics. 80.52% of those with access to technographic data say it’s given them more insight into prospects and customers.

Report 222

Report Data B2B Survey 222

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Their main pain point that needed to be addressed was prospecting. Ask Customer Pain Point Survey Questions. The list, sadly, can seem endless. How To Identify Customer Pain Points.

B2B 277

B2B Intent Signal Customer How To 277

Zoominfo

MARCH 17, 2025

Blind spots in your addressable market and missed opportunities from good-fit prospects. Sales Operations & Strategy Director Andy Ruffles and his team sought a solution that would streamline data ingestion, eliminate redundant administrative tasks, and equip RMs with comprehensive insights to prioritize high-value prospects.

Territories 130

Territories Ideal Customer Profile Account Based Marketing Lead Rank 130

The Pipeline

OCTOBER 19, 2020

Take the Hippo Video & Renbor Sales Solutions, Prospecting Survey. He shares his 25+ years of sales leadership and helps you lead and sell through all types of markets. Your Chance To Shape The Future. The post Sales Scrum Episode #22 – Guest Jeff Goldstein appeared first on TiborShanto.com.

Sales Qualified Lead 220

Sales Qualified Lead Engineering Survey Sales Leadership 220

Hubspot Sales

JUNE 13, 2023

85% of salespeople using AI/automation agree it makes their prospecting efforts more effective. As prospecting is an extremely critical step in the sales process , adopting AI to help with your processes is worth considering. Read on to learn more about using AI for sales prospecting and specific use cases for generative AI.

Prospecting 130

Prospecting Lead Rank Lead Scoring Sales Qualified Lead 130

No More Cold Calling

AUGUST 2, 2018

And still they are expected to prospect and bring leads into the pipe. How do they manage their time when they must do demos, talk to clients, prospect, and simultaneously juggle many customers, all while dealing with a complex solution? A long sales cycle exacerbates the problem.

Data 297

Data Quota Face-to-face Trends 297

Hubspot Sales

JULY 30, 2024

As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Aggressive, generic offers were just as fruitless, especially when the prospect hadn’t already confirmed their interest in what I was offering. (In

Closing 122

Closing Quota How To Webinar Metrics 122

No More Cold Calling

JANUARY 3, 2019

Top salespeople ask prospective clients lots of questions to get to the real problem. When they get curious, they bring the brain trust of the company together to solve the prospective client’s problems and win deals. They work collaboratively with their sales team, customer service team, product team, marketing team—you name it.

Google 299

Google Face-to-face Cold Calling Survey 299

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. Sales automation can assist with prospecting, sending follow-up messages, and tracking lead activity.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Sales and Marketing Management

SEPTEMBER 28, 2018

It left me wondering whether that sentiment rings true now that inside and outside sales reps are spending more time connecting with prospects and customers remotely versus face-to-face. In fact, the same survey found that more than 45 percent of outside sales reps’ time is spent selling remotely?

Meeting 250

Meeting Sales Meeting Face-to-face Margin 250

DiscoverOrg Sales

MARCH 27, 2018

A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list. When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying the Total Addressable Market should come first.

Lead Rank 162

Lead Rank Marketing Hiring Vendor 162

No More Cold Calling

MAY 17, 2019

In fact, 83 percent of satisfied customers are willing to refer products and services, according to a marketing survey conducted by Texas Tech. A referral introduction means prospects have agreed to talk to salespeople, unlike cold calling victims who never asked to be interrupted. What can you tell me about the prospect?

Referrals 327

Referrals Scale How To Cold Calling 327

Zoominfo

JANUARY 29, 2025

Its the engine that powers prospecting, personalization, and pipeline generation. AI-Driven Insights : From prospecting to campaign execution, AI transforms raw data into actionable strategies, streamlining workflows and maximizing efficiency. But when that data is flawed, the entire system breaks down.

B2B 130

B2B Intent Signal Scale Marketing 130

Sales and Marketing Management

APRIL 9, 2018

In fact, just one-third (34 percent) of organizations surveyed for CSO Insights’ 2017 Sales Enablement Optimization Study reported achieving the majority or all of their objectives. The same survey revealed that the most common business goal for sales enablement is increasing revenue.

Sales Enablement 276

Sales Enablement Hiring Lead Rank Lead Scoring 276

Zoominfo

SEPTEMBER 30, 2020

People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. Analyze Prospect And Customer Data. This way, you have a well-rounded understanding of who your actual prospects and customers are.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Sales and Marketing Management

MARCH 11, 2019

The more marketing can deliver information that prospective clients actually want and need for making purchase decisions, the better the sales team’s close rate will be — and the better customers’ lifetime values will be. Overcoming pain points: Sales also has data about what went wrong during a sale: the pain points, objections, and stalls.

CRM 289

CRM Lead Rank Lead Scoring Data 289

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Their main pain point that needed to be addressed was prospecting. Ask Customer Pain Point Survey Questions. The list, sadly, can seem endless. How To Identify Customer Pain Points.

B2B 246

B2B Intent Signal Customer How To 246

No More Cold Calling

NOVEMBER 23, 2017

Every account based selling rep asks that question, and pretty much every survey of sales leaders confirms that lackluster lead generation is also their chief concern. Most scramble to assemble every available technology to track down prospects and fill their pipelines. Doing more means selling less. No question about it. It’s madness.

Lead Generation 125

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 125

Zoominfo

FEBRUARY 28, 2025

How We Built a Universe of GTM Data As the world leader in go-to-market (GTM) data, ZoomInfo is uniquely positioned to provide a dynamically updated, 360-degree view of prospects, accounts, and markets. These insights transformed how Thermo Fishers sales teams prioritized prospecting for new business.

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Zoominfo

FEBRUARY 12, 2021

B2B social selling is the process where salespeople use social media to connect with prospects. You can use social networks like LinkedIn, Twitter, and even Instagram to find your best prospects, form relationships with them, and build trust. What is B2B Social Selling? Why is Social Selling Important? You just may not know it yet.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Zoominfo

AUGUST 11, 2020

An ideal client profile should inform teams about potential clients that would make good prospects, as well as which ones aren’t. Improved Sales and Marketing Alignment: Instead of requiring prospects to cater to your sales and marketing processes, you can start to mold your strategies around prospective customers.

Ideal Customer Profile 246

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246