Zoominfo

NOVEMBER 1, 2024

Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. Why not make sure they’re all aligned under a complete sales enablement strategy?

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Zoominfo

SEPTEMBER 17, 2024

Business is more competitive than ever, and conventional prospecting is simply no longer enough. There are many lead mining tools and platforms available today. Streamlining the sales process by providing sales teams with high-quality leads, allowing them to focus on closing deals rather than prospecting. The result?

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130

Zoominfo

FEBRUARY 11, 2025

Sales teams are drowning in tools. For too long, sellers have been forced to juggle a grab bag of tools that claim to make selling easier. In reality, each of these tools tends to work independently and the gaps between these tools can swallow even the best go-to-market strategy. Its time to make them intelligent.

Strategy 147

Strategy Scale Marketing CRM 147

Zoominfo

JANUARY 30, 2025

Heres how some of todays top experts use AI to sidestep common challenges, encourage experimentation, enhance sales training, and create smarter prospecting lists. Lead Scoring and Intent Analysis: AI ranks leads and identifies intent signals to prioritize the prospects most likely to convert. Take email prospecting, for instance.

Lead Rank 130

Lead Rank Lead Scoring Intent Signal Conversion 130

Zoominfo

DECEMBER 11, 2024

In Q4, we released enhancements to Copilot, our GTM Intelligence platform, that further empower enterprise GTM teams to engage prospects and customers with greater precision, speed, and intelligence. We believe these innovations will continue to revolutionize how teams identify opportunities, engage prospects, and close deals.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Pipeliner

OCTOBER 30, 2024

In today’s digital landscape, businesses are increasingly turning to innovative strategies to enhance sales and build deeper relationships with their audience. One such strategy is leveraging AI in podcasting , creating a powerful synergy that transforms sales teams’ approaches.

Top of Funnel 105

Top of Funnel Strategy Lead Rank Lead Scoring 105

Hubspot Sales

AUGUST 27, 2024

A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market. If your company is faced with this daunting task, adopting an AI pricing strategy could be your best way forward. Table of Contents What Is an AI-Powered Pricing Strategy?

Strategy 103

Strategy Margin How To Lead Rank 103

Understanding the Sales Force

AUGUST 19, 2021

However, there are some misguided selling strategies that can be undone and in today's article we'll discuss the benefits of the single tool that is the real deal and a huge difference maker. The US Government has seriously botched the ABC's in 2021 and there's no way to easily undo what's been done.

Face-to-face 314

Face-to-face Tools Government Benefit 314

Sales Gravy

JANUARY 1, 2025

Onthis episode of The Sales Gravy Podcast, Harriet Mellor shares proven strategies for maximizing trade show ROI with personalized outreach, leveraging CRM tools, and building lasting relationships that convert leads into valuable long-term customers.

Trade Show 98

Trade Show Follow-up Webinar Metrics Lead Rank 98

Vengreso

OCTOBER 22, 2024

If you’re feeling frustrated by the lack of engagement and response from your prospecting efforts, then you are not alone! But before we begin, ask yourself: Are you using the right tools to measure your sales team’s success? It’s time to rethink your sales tool strategy. – Mario Martinez Jr.

Tools 71

Tools Social Media Channels Sales Methodology 71

Zoominfo

FEBRUARY 12, 2025

If there wasnt a clear strategy to convert attendees into paying customers, the event was essentially a sunk cost. Regardless of the strategy, one thing is non-negotiable: every event needs a strategy that drives measurable outcomes. That means 80% of your event strategy should focus on pre- and post-event activities.

B2B 130

B2B Marketing Strategy Lead Scoring 130

Hubspot Sales

JANUARY 8, 2025

Somehow, the deal slips through your fingers, and so does the prospect. In this blog post, Ill break down what gap selling is, why its the secret sauce for successful sales, and how you can use it to connect with prospects on a deeper level. Know your prospects intrinsic motivation. Youre left wondering where it all went wrong.

Examples 113

Examples Strategy Hubspot How To 113

Zoominfo

AUGUST 27, 2024

This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects. By integrating with other account-based marketing tools, CRM systems, and customer data platforms, marketing account intelligence software creates a unified and comprehensive view of each customer.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Hubspot Sales

JULY 15, 2024

If you find navigating LinkedIn overwhelming, trust me, you're not alone — but if you approach the platform with a clear strategy, you can turn it into a powerful tool for generating pipeline and driving sales. Here's a look at the “clear strategy” I use to ensure I get the most out of my LinkedIn prospecting efforts.

Ideal Customer Profile 111

Ideal Customer Profile LinkedIn Prospecting Face-to-face 111

Vengreso

JANUARY 13, 2025

The landscape is being transformed by innovative tools designed for sales acceleration, optimize processes, and enhance productivity through an accelerated sales process. While many may be familiar with mainstream solutions, there are several sales acceleration tools flying under the radar that can provide a significant edge.

Tools 68

Tools Top of Funnel Lead Rank Analytics 68

Zoominfo

SEPTEMBER 24, 2024

When combined with AI, these signals become powerful tools that reach potential customers much earlier in their journey — giving go-to-market teams a massive advantage over competitors who rely solely on ideal customer profile matches, traditional intent data, or account-fit scores. Deploying AI at scale, however, requires AI-ready data.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Zoominfo

FEBRUARY 18, 2025

These tools not only help teams track performance, but improve engagement strategies and optimize sales workflows. But how can you choose the right tool for your team? These tools typically include features such as click-to-call functionality, local number generation, automated follow-ups, and call recording.

Outbound 130

Outbound Software Software Buyer Intent 130

Vengreso

MARCH 26, 2025

Online sales training programs have adapted to meet these changing demands, providing comprehensive strategies aligning with today’s customers’ purchasing decisions. This comprehensive guide explores proven strategies that drive sales excellence and consistently help win more deals in modern B2B sales environments.

Training 63

Training Strategy Ideal Customer Profile Lead Rank 63

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

The Pipeline

AUGUST 5, 2021

With nearly half of B2B reps missing quota , it follows that they are failing to deliver value to their prospects. In fact, I recommend you share the definition with your prospects as a means of creating a clear path forward. All measurable, all quantifiable and can be improved with skills and the right tools. Productivity.

Lead Rank 352

Lead Rank Lead Scoring Ideal Customer Profile Objections 352

Vengreso

JANUARY 7, 2025

As the digital landscape evolves, video sales mastery has emerged as a pivotal element in modern sales strategies. By leveraging these advanced tools, sales professionals can create high-quality video content that captures the attention of potential clients, ensuring they remain competitive in a crowded market.

Video 75

Video Tools Top of Funnel Analytics 75

Sales 2.0

OCTOBER 25, 2021

Prospecting : Companies routinely run cold calling prospecting processes that fail 99% of the time, with 1 in 100 calls getting a meeting. Smarter approaches to prospecting are needed. One of the main reasons for this low close rate is that sales people miss decisionmakers in the prospect company. Where does this time go?

Territories 396

Territories Compensation Scale Decision Maker 396

Zoominfo

FEBRUARY 7, 2025

But generative AI tools have empowered them in ways GTM teams can scarcely imagine. To succeed, B2B leaders must flip the power dynamic back, reclaiming control through smarter strategies driven by data, signals, and their own use of AI. Instead, GTM strategies must adapt to unique, nonlinear buyer journeys for each stakeholder.

Top of Funnel 130

Top of Funnel Lead Rank Intent Signal B2B 130

Zoominfo

MARCH 26, 2025

Imagine that one of your top sales reps spends weeks courting a promising prospect, only to discover at the 11th hour that its actually a subsidiary of your largest customer. But corporate hierarchy errors are much more serious than your garden-variety duplicate CRM record because they undermine core sales and marketing strategy.

Data 130

Data Revenue Scale Territories 130

Zoominfo

DECEMBER 20, 2024

Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. These tools are now essential for companies looking to maintain a competitive edge in a demanding market. Sales teams face constant pressure to close deals faster and more effectively.

Scale 130

Scale SalesForce Analytics Hubspot 130

Zoominfo

MARCH 12, 2025

ZoomInfo has become a key component of our corporate strategy. The team leveraged: Comprehensive company and contact data to discover and segment new B2B prospects. The company sought a solution to refine prospecting strategies, improve engagement, and increase revenue impact.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Zoominfo

JANUARY 29, 2025

Traditional go-to-market (GTM) strategies, which rely on fragmented systems, are struggling to keep up with the demands of an increasingly competitive, fast-paced market. Because their strategies are built on a flawed foundation: bad data. Its the engine that powers prospecting, personalization, and pipeline generation.

B2B 130

B2B Intent Signal Scale Marketing 130

Hubspot Sales

JANUARY 14, 2025

All sales champions employ specific strategies and have particular mindsets that allow them to constantly drive deals forward. Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. And the best part?

Data 111

Data Hubspot Negotiation B2B 111

Lead411

JANUARY 16, 2025

Sales Tools for 2025 Top 5 AI Sales Tools for 2025 AI tools are revolutionizing the sales landscape, empowering teams to work smarter, personalize outreach, and close deals faster. Heres a look at the top 5 AI sales tools in 2025, complete with real-world examples of use and pricing. Top 5 Best A.I.

Ideal Customer Profile 52

Ideal Customer Profile Sales Tools Tools Intent Signal 52

Allego

JANUARY 21, 2025

Sales prospecting has transformed from its traditional roots of cold calls and door-to-door pitches into a dynamic discipline that blends strategy, psychology, and technology. This shift has turned prospecting into a strategic effort. What Is Sales Prospecting? In addition, buyer behavior has changed.

Prospecting 62

Prospecting Ideal Customer Profile Handbook Decision Maker 62

No More Cold Calling

JUNE 25, 2020

Is your sales team searching too many faces, looking for traces of prospects, instead of narrowing the search to recruit only your ideal clients? How do most companies ramp up their B2B lead generation strategies? Of all the B2B lead generation tools at your disposal, referral selling is the most effective and least expensive.

Lead Generation 409

Lead Generation B2B Lead Scoring Lead Rank 409

Zoominfo

JULY 30, 2024

Revenue operations (RevOps) professionals are an increasingly important voice on go-to-market teams, with analysts predicting 75% of the highest-growth companies will soon employ a RevOps strategy. For ZoomInfo VP of RevOps Tessa Whittaker , that work has to start with the business strategy long before diving into a list of tools and vendors.

Government 130

Government Webinar Metrics System Account 130

No More Cold Calling

JANUARY 31, 2025

Referral selling strategies are the key to consistent sales growth, but chances are, your team isnt leveraging them effectively. These pain points hurt team morale and your bottom line: Pain Point #1: Your team struggles to get meetings with prime prospects. Prospects dont know you, dont trust you, and dont want to take your call.

Referrals 156

Referrals Scale GoldMine Pipeline 156

Zoominfo

MARCH 17, 2025

Blind spots in your addressable market and missed opportunities from good-fit prospects. Sales Operations & Strategy Director Andy Ruffles and his team sought a solution that would streamline data ingestion, eliminate redundant administrative tasks, and equip RMs with comprehensive insights to prioritize high-value prospects.

Territories 130

Territories Ideal Customer Profile Account Based Marketing Lead Rank 130