Understanding the Sales Force
MARCH 24, 2025
I asked Bob why he thought negotiations would be required and he told me that his prospect said they didn’t want to spend more than $50,000. Bob’s prospect might have been bluffing, lying, testing, hoping, or making a first offer. You read that right. And 92% of the bottom half of salespeople need to be liked.
Hubspot Sales
NOVEMBER 12, 2024
Every once in a while, the conversation with a prospect is going to die down and never pick back up — but you don't have to take those fizzle-outs lying down. There are some strategies you can leverage to give yourself a fighting chance at re-engaging a prospect who seems like a lost cause. Let's see what they had to say!
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Zoominfo
SEPTEMBER 17, 2024
Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Most go-to-market teams understandably focus on new funding rounds as a signal when prospecting.
No More Cold Calling
JANUARY 16, 2025
It can seem harder when we cant meet in person, but prospects dont trust you simply because you meet face-to-face, shake hands, or share a meal. Trust is key in referral sales strategiesin any sales strategy, reallybut trust must be earned. Use a trust-based sales strategy like asking for referrals. How do we define trust?
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.
Pipeliner
NOVEMBER 24, 2024
The conversation delved into the evolution of sales strategies in response to changing buyer behavior, particularly in the wake of the COVID-19 pandemic and the rise of artificial intelligence. Direct Mail: Send personalized mail to capture the attention of prospects.
No More Cold Calling
FEBRUARY 13, 2025
Digital isnt a sales strategy. Hope isnt a strategy. Marketing isnt a strategy. A sales strategy isnt about tools or trendsits about how your company attracts and serves customers. Start with Your Customer, Not Your Tech Stack If your sales strategy doesnt start with your customer, its doomed from the start.
Speaker: Jesse Hunter and Brynn Chadwick
For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. ⌛️ Automation strategies that eliminate tedious tasks so teams can focus on high-value interactions.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. The amount of bad data causes teams to waste valuable time during their workflow, and decreases their number of targeted prospects.
Advertiser: ZoomInfo
Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way.
Advertiser: ZoomInfo
We bring the science—proven tactics, strategies, and methods that really work. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!
Advertiser: ZoomInfo
Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Advertiser: ZoomInfo
But personalized prospecting is possible at scale with the right resources in place. Try them in your next salesflow or use them as inspiration to formulate your own winning sales engagement strategy. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.
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It’s the missing piece to any ABM strategy. ABM is a strategy in which sales and marketing teams identify target accounts first, and then build out a personalized approach to win over that target account — an alternative to casting a wide net and inevitably wasting time on unqualified accounts. Let’s introduce gifting.
Advertiser: ZoomInfo
In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Ready to impress your boss with killer results?
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