Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. It’s that time of the year when new objectives drive marketing teams to come up with strategies and initiatives to reinvigorate lead generation efforts.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

MARCH 5, 2021

That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content. How to Develop a Content Marketing Strategy. Assess Your Existing Content.

Strategy 257

Strategy Marketing Buyer Persona Sales Qualified Lead 257

Zoominfo

FEBRUARY 17, 2021

Be upfront and transparent with your prospects. Consider these following tips to get more success in your cold calls — before, during, and afterward: Do: Research your prospect (Who are they? Insert company-specific language into your cold calling strategies and scripts. Reason for Calling. Practice your cold calling script.

Cold Calling 264

Cold Calling Guidelines Prospecting Face-to-face 264

Hubspot Sales

NOVEMBER 12, 2024

Every once in a while, the conversation with a prospect is going to die down and never pick back up — but you don't have to take those fizzle-outs lying down. There are some strategies you can leverage to give yourself a fighting chance at re-engaging a prospect who seems like a lost cause. Let's see what they had to say!

Demand Generation Agencies 115

Demand Generation Agencies Prospecting Strategy Follow-up 115

Sales and Marketing Management

JUNE 22, 2021

ABX, a RevTech platform that culls the most important customer data to help companies better understand prospects. The post How Digital Marketing is Changing Go-to-Market Strategies: A Conversation with Dun & Bradstreet’s Sean Crowley appeared first on Sales & Marketing Management.

Conversion 286

Conversion Marketing Strategy Data 286

Sales and Marketing Management

NOVEMBER 9, 2020

From prospecting to discovery and demo calls, executives like CEOs and CFOs have become not just a name on an invite, but an active participant with plenty of questions and unique problems to solve. . Author: Thiago Sa Friere With the shift to a remote workplace, sales reps and account executives are engaging with the C-suite.

Buyer 334

Buyer Strategy Buyer Persona ROI 334

SBI Growth

APRIL 13, 2020

Waking up today, there is a lot of uncertainty in your world as sales leaders. The way you are interacting with customers and even your own sales team have changed overnight. As my colleague points out in his recent post,

Prospecting 397

Prospecting Sales Customer Strategy 397

Pipeliner

NOVEMBER 24, 2024

The conversation delved into the evolution of sales strategies in response to changing buyer behavior, particularly in the wake of the COVID-19 pandemic and the rise of artificial intelligence. Direct Mail: Send personalized mail to capture the attention of prospects.

Video 116

Video Strategy Top of Funnel Direct Mail 116

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

SBI Growth

APRIL 12, 2024

This is particularly true in prospecting, where prospects offer all types of resistance. However, this resistance typically doesn’t indicate that the prospect is interested in your solution. With these six effective sales prospecting tactics, you can manage common forms of prospecting resistance and book more appointments.

Prospecting 136

Prospecting Strategy Sales Sales Process 136

SBI Growth

JUNE 24, 2024

As technology evolves, so do the strategies used by sales professionals to reach potential clients. Today, a multi-channel approach is essential to engaging prospects effectively. This blog will explore how prospecting has changed and provide best practices for creating successful B2B prospecting sequences.

B2B 156

B2B Prospecting Channels Strategy 156

No More Cold Calling

JUNE 25, 2020

Is your sales team searching too many faces, looking for traces of prospects, instead of narrowing the search to recruit only your ideal clients? How do most companies ramp up their B2B lead generation strategies? Yet, most companies miss the mark on referrals and instead make these common sales prospecting mistakes.

Lead Generation 409

Lead Generation B2B Lead Rank Lead Scoring 409

Understanding the Sales Force

DECEMBER 21, 2023

I’ll explain how to always respond appropriately to Your Prospect. This is exactly what salespeople go through when a prospect pushes back, objects, displays lack of interest, or attempts to end the call. You are in your head instead of focused on what your prospect is saying. Your mind is wandering.

Prospecting 177

Prospecting How To Call-back Objections 177

The Pipeline

FEBRUARY 5, 2021

We chated keys to sales and prospecting success, as well as: Choosing to either fall for excuses or execute a strategy. The best attitude to make your prospects feel at ease. I had the opportunity to sit down with Nancy Calabrese, on her Conversational Selling. Evaluating metrics, and what type of measurement is best.

Cold Calling 369

Cold Calling Prospecting Conversion Opportunity 369

Sales and Marketing Management

JANUARY 10, 2024

To improve sales, get out of your own head and into that of your prospective customers. The post Strategies for Ultimate Success in Sales appeared first on Sales & Marketing Management. This can be done best by building real relationships.

Strategy 156

Strategy Sales Prospecting Marketing 156

Sales and Marketing Management

APRIL 15, 2024

In today's digital world, the cold email landscape plays a crucial role in email outreach and lead generation strategies. The post Prospecting Emails Work: Here’s How to Write Them appeared first on Sales & Marketing Management. Here's how to make the most of the opportunities it presents.

Prospecting 156

Prospecting How To Lead Generation Opportunity 156

No More Cold Calling

APRIL 15, 2021

Every sales leader says their #1 prospecting challenge is getting leads in the pipe. Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs are still missing quota en masse. None of us stands out during prospecting. Have We Met?

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Zoominfo

AUGUST 6, 2024

Why Lead Capture Software Matters With the vast majority of brand touchpoints happening in digital spaces, a robust lead capture strategy is crucial. Insights : Advanced analytics provided by lead capture software help both small businesses and large corporations better understand their audiences and refine their marketing strategies.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. Why not make sure they’re all aligned under a complete sales enablement strategy?

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

SBI Growth

JANUARY 22, 2024

Like in fly fishing, where expert anglers "match the hatch" to increase their chances of hooking a trophy fish, sales professionals must align their strategies with what truly matters to their prospects. Let's dive into the art of prospecting and learn how matching the hatch can lead to more fruitful deals and bigger victories.

Prospecting 156

Prospecting Strategy Sales Leads 156

Sales 2.0

OCTOBER 25, 2021

Prospecting : Companies routinely run cold calling prospecting processes that fail 99% of the time, with 1 in 100 calls getting a meeting. Smarter approaches to prospecting are needed. One of the main reasons for this low close rate is that sales people miss decisionmakers in the prospect company. Where does this time go?

Territories 396

Territories Compensation Scale Decision Maker 396

The Pipeline

AUGUST 5, 2021

With nearly half of B2B reps missing quota , it follows that they are failing to deliver value to their prospects. In fact, I recommend you share the definition with your prospects as a means of creating a clear path forward. If you and your prospects can shift time in your favor, you’ll both have an advantage over your competitors.

Lead Rank 352

Lead Rank Lead Scoring Ideal Customer Profile Objections 352

Score More Sales

JULY 7, 2021

That’s right – you are probably going about phone prospecting wrong, and blaming your low success on an “ancient” and “out of date” prospecting strategy of cold calling.

Cold Calling 324

Cold Calling Strategy Prospecting Sales 324

Zoominfo

DECEMBER 11, 2024

In Q4, we released enhancements to Copilot, our GTM Intelligence platform, that further empower enterprise GTM teams to engage prospects and customers with greater precision, speed, and intelligence. We believe these innovations will continue to revolutionize how teams identify opportunities, engage prospects, and close deals.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

No More Cold Calling

JANUARY 23, 2020

Sales technology might help you identify prospects, but it won’t solve your sales execution challenges. If clients ask me to train their sales teams on referral selling with no strategy, no metrics, no accountability, and no coaching, I walk. Read his article to refine your strategy for 2020. Yes, you read that right.

Guarantee 329

Guarantee Referrals Sales Qualified Lead Cold Calling 329

Partners in Excellence

SEPTEMBER 18, 2024

Despite YoY plummeting win rates, based on my feeds, the biggest challenge facing sellers is not winning, but seems to be prospecting, engaging customers in conversations, hopefully finding and qualifying new opportunities. So what do win rates have to do with prospecting? It is completely independent of our prospecting!”

Prospecting 139

Prospecting Face-to-face Conversion Opportunity 139

No More Cold Calling

OCTOBER 1, 2020

It takes roughly eight touches for sales reps to reach cold prospects. The #1 challenge salespeople face is reaching decision-makers quickly, but getting prospects to call you back is deceptively simple with a referral program. Yes, your most predictable and measurable prospecting tool is your very own sales team, asking for referrals.

Referrals 373

Referrals Cold Calling Sales Qualified Lead Call-back 373

No More Cold Calling

JULY 13, 2021

You get an introduction to your prospect, and you get a meeting with the decision maker. They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn. I blame outdated lead-gen strategies, metrics, and leadership.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

No More Cold Calling

DECEMBER 6, 2019

Message to cold callers: Pestering strangers is NOT the way to prospect. You might think you’ve been able to avoid sounding like a telemarketer, but that is exactly what you’re doing, and your prospect knows it. To gain access, sales professionals must abide by the new rules of prospecting.”. STOP Cold Calling.

Cold Calling 365

Cold Calling Social Media Telemarketing Referrals 365

No More Cold Calling

SEPTEMBER 26, 2024

You’ll find Kristie’s questions in Chapter One: “You’ve Got to Meet Yourself Before You Meet the Prospect.” If you want this to be a game-changing year, it’s up to the CRO to make skills-building and practice a requirement, an integral part of your culture, and a major component of your sales strategy. Big problem!

Referrals 156

Referrals Meeting Scale Prospecting 156