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A Lack of Training. Harvard Business Review foretold this problem in that old article, noting that installing and using automation tools “requires expertise in technology (computers, data communications, and software) as well as in marketing and sales.”. One side deployed code; the other deployed prospecting campaigns. “On
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With no background in software sales, he had to quickly pick up the ropes of B2B selling, making numerous mistakes along the way. It wasn’t until 2018 five years into his tenure that they developed a structured approach to guiding prospects through the sales process.
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