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The Complexities of Selling Technology to Business

The Pipeline

This is no more true when selling technology to business – software, hardware, telecommunications, infrastructure, etc. We’ll use enterprise software as an example to make our points. It can be a long process, but none tend to be as long a process as software sales. Long Sales Cycles.

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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Harvard Business Review foretold this problem in that old article, noting that installing and using automation tools “requires expertise in technology (computers, data communications, and software) as well as in marketing and sales.”. One side deployed code; the other deployed prospecting campaigns. “On

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Inc Magazine Gets it Wrong on Consultative Selling

Understanding the Sales Force

They are the ones that appear to be smartasses because they are making the claims and recommendations without benefit of having had a meaningful conversation with their prospects. Telecommunications and Internet. Business Software and Applications. Business, Auto and Professional Liability Insurance. Commercial Real Estate.

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65+ Statistics About Artificial Intelligence

Zoominfo

72% of businesses in the technology, media, and telecommunications industry expect AI to have a significant impact on product offerings in the next five years ( source ). 80% of sales and marketing leaders say they already use chatbot software in their customer experience or plan to do so by 2020 ( source ). AI Trends by Sector.

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. 334614 Software & Other Prerecorded Compact Disc, Tape, & Record Reproducing. 423430 Computer & Computer Peripheral Equipment & Software Merchant Wholesalers. 5173 Wired & Wireless Telecommunications Carriers.

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10 Types of Sales Calls: What to Know and How to Use Them

Hubspot Sales

Sales professionals not only convert prospects into buyers, they hold the power to negotiate, upsell, and even problem-solve after the initial purchase is made. For example, if you work for a software company, you might call a prospect to introduce your advanced project management software and its benefits.

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The Age of Automation for Sales and Marketing is Here

Zoominfo

A Lack of Training Harvard Business Review foretold this problem in that old article, noting that installing and using automation tools “requires expertise in technology (computers, data communications, and software) as well as in marketing and sales.” One side deployed code; the other deployed prospecting campaigns. “On

Marketing 130