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4 Cold-Call Lines That Don’t Creep Out Your Prospect

DiscoverOrg Sales

So put the phone down and listen up, because we’ve got the inside scoop for how to approach your prospects with a cold call , using the right message at the right time – without sounding like a cold-call creeper. For an individual prospect, this Fit data refers to demographic data: Name. Sales intelligence vs. lead lists.

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A New Tool to Drive B2B Leads from LinkedIn

SBI Growth

This gives marketers the ability to deliver highly targeted content to prospects beyond sidebar ads. Prospects are more likely interact with promoted posts than the traditional sidebar ad. Case Study. Hubspot, a marketing automation software company was seeking additional quality leads. Mike Volpe , CMO at Hubspot.

LinkedIn 323
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Go through the motions

Sales 2.0

Research from XANT looked at the optimal “cadence” for prospecting based on the masses of data available to them through companies’ usage of their software. Their study looked at 479,140 outbound cadences from nearly 9,000 companies. The upshot is that they recommend having eight (8) “touches” in your outbound cadence.

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5 Simple Tips for Storytelling in Sales [+Example]

Zoominfo

Telling your stories and the stories of others humanizes your selling and makes connections with prospects more meaningful (and productive). Your prospects Are Wired for Storytelling. And that makes sales pitches more engaging – for both you and your prospects. Use case studies or customer testimonials to tell your story.

Examples 246
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4 Foolproof Ways to Beat Price Objections

Zoominfo

Most of the time, when a prospect says, “I can’t afford it,” they’re not usually talking about price at all. You can talk until you’re blue in the face, but until your prospect sees your product in action, they won’t truly understand its value. If your prospect seems hesitant, ask questions of your own to get them talking.

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How to Build Trust and Generate Leads with a Referral Program

No More Cold Calling

According to an Insidesales.com study, as reported in Forbes , 58.4 Talk to any software vendor, and they can’t wait to show you their cool software. Problem is, buyers don’t actually buy software. They buy what your software does for them—how it saves time, decreases costs, engages customers, tracks referrals, etc.

Referrals 276
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How to Differentiate Between Warm and Hot Leads

Zoominfo

In a study conducted by Drift , 58% of companies they reached out to, never responded at all (at all!). Share Case Studies. Case studies about customer success are a great way to convince warm leads that are still on the fence that your product has real value. Good content attracts prospects, it’s as simple as that.