Zoominfo

FEBRUARY 12, 2021

B2C selling has dominated social media for the last 10+ years. Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. What is B2B Social Selling?

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

SBI Growth

OCTOBER 2, 2013

Social Selling is hot. We get requests to explain how sales reps use social to generate revenue. But how does a Sales VP use social selling? How are you planning for Social in 2014? Your use of Social Selling will determine if you make the number in 2014. Eliminate the social selling ‘noise’.

Case Study 319

Case Study Social Selling Study Decision Maker 319

No More Cold Calling

SEPTEMBER 18, 2014

By sharing information, ideas, solutions, and even referrals with our clients and prospects, we become trusted resources. The newly-released “ 2014 10th annual Lead Management & Social Engagement ” report uncovered an emerging trend in B2B sales this year: social engagement. Social selling (i.e., I see you.

Social Selling 296

Social Selling Cold Calling Social Media Ideal Customer Profile 296

The Pipeline

NOVEMBER 6, 2018

I know you may think I have the title wrong, but I mean it, it seems social selling is dying and just stinking out the neighborhood. They were told to do an hour of social, so they are doing it, even if they are clearly deaf or not doing it right. Ingroup Tibor, you work in helping people with prospecting and sales.

Social Selling 230

Social Selling Cold Calling LinkedIn Call-back 230

Sales 2.0

AUGUST 17, 2014

This was anti-social selling to the max. Should salespeople stay away from being social and focus on dollars? Should they sell like The Wolf of Wall Street ? (At Nurturing Prospecting Sales Management' ” This company’s brand just went from impressive to shoddy in my mind in those 10 mins of emailing.

Social Selling 322

Social Selling Webinar Metrics Follow-up Lead Scoring 322

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Top Ten Social Selling Tools: 1. Keep reading!

Social Selling 227

Social Selling Tools Lead Scoring Lead Rank 227

Zoominfo

JULY 4, 2018

Social selling has quickly become one of the most popular and effective selling tactics. As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Social sellers generate 38% more new opportunities than traditional sellers. Keep reading!

Social Selling 233

Social Selling Social Media Ideal Customer Profile Media 233

Understanding the Sales Force

APRIL 2, 2018

I have data that shows that the very people who don't score well at hunting (reluctant, ineffective or both) also score poorly at Social Selling while those who score the highest for Hunting score higher for Social Selling too. Their average score for Social Selling is just 3! Keep in mind that across all 1.7

Social Selling 278

Social Selling Data Social Media Up-Sell 278

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness. Top 10 Social Selling Tools.

Social Selling 244

Social Selling Social Media Channels Networking 244

No More Cold Calling

AUGUST 23, 2018

A Complete Guide to Putting the “Social” Back in Social Selling. Social selling has finally (and dangerously) reached buzzword status. Misperceptions, because salespeople have forgotten the social part of social selling. It’s not, because that’s not what social media is for.

Social Selling 218

Social Selling Social Media Referrals Lead Rank 218

SBI Growth

MARCH 3, 2014

This is a true story of how Social Prospecting is helping one Sales Leader. This post is about how one Sales Leader has implemented social prospecting. He understood conventional prospecting methods weren’t aligned to buyer behavior. Social Prospecting was the perfect approach to reach their target buyer.

Prospecting 310

Prospecting Referrals Sales Qualified Lead Cold Calling 310

Zoominfo

FEBRUARY 19, 2018

But, what do you really know about social selling? Today, we provide you with a little more insight into the world of social selling. We put together the following list of social selling statistics in hopes that sales reps everywhere would take this information and apply it to their current social selling practices.

Social Selling 184

Social Selling Social Media Decision Maker Ideal Customer Profile 184

DiscoverOrg Sales

AUGUST 23, 2018

More important: Those 303 hours of social browsing are sales opportunities for you. Social selling is when sales professionals use their social network to communicate with prospects and develop relationships to solve problems and achieve sales goals. If you’re not, your prospects are wondering why.

Social Selling 192

Social Selling Social Media Media Twitter 192

Sales 2.0

JULY 28, 2018

I wanted to boil down cold calling vs. social selling data so we could do a somewhat fair comparison. Social selling: 3 hours to get an appointment. So obviously my axe to grind is that I think social selling is the way to go when prospecting as it’s almost 4 (3.66) times more efficient/faster.

Social Selling 186

Social Selling Cold Calling Networking Comparison 186

No More Cold Calling

FEBRUARY 13, 2025

Yet, too many sales leaders fall into the trap of believing the latest digital sales tools or automation platforms will solve their sales prospecting problems. They prioritize technology over relationship-based selling, assuming that AI-driven insights, automated sequences, and digital outreach will replace human connection.

Referrals 310

Referrals Face-to-face Sales Leadership Quota 310

No More Cold Calling

FEBRUARY 28, 2025

Discover how a broken approach to social selling can damage your sales reputation, costing you business referrals and lost revenue. Steve thought he was a social selling pro, but his first message after connecting with me on LinkedIn proved that he wasnt. What is referral selling? referral sources) will ignore you.

Referrals 177

Referrals Social Selling Networking LinkedIn 177

Sales 2.0

MAY 14, 2014

Prospects become clients one conversation at a time, through trust, credibility, and confidence. These interviews showed what many similar professional service businesses find: our business is one of relationships. Of course, this has been the case for many law firms for many, many years. But how does a Sales 2.0

Social Selling 297

Social Selling Pharmaceuticals Social Media Licensing 297

Vengreso

JANUARY 3, 2025

Social selling has emerged as a game-changing strategy for B2B and B2C sales professionals. Leveraging social media platforms to connect, engage, and convert potential leads has proven not only effective but also essential in modern sales tactics.

Top of Funnel 52

Top of Funnel Social Selling Funnel Social Media 52

Act!

NOVEMBER 12, 2024

Instead, you need a concrete social selling strategy to connect with the right B2B buyers , build trust , and convert them into paying customers. In this blog, we’ll take a closer look at the benefits and best practices of social selling. What is social selling ? What are the benefits of social selling ?

Social Selling 52

Social Selling Social Media Ideal Customer Profile Channels 52

Hubspot Sales

FEBRUARY 10, 2025

Successfully executing a sales process is a lot like growing a flower, and in the context of this half-baked analogy, prospecting is like finding seeds. Anyway, this week's edition of The Pipeline covers some key mistakes experts say you need to avoid when prospecting. 7 Fatal Sales Prospecting Mistakes You Might Be Making 1.

Ideal Customer Profile 98

Ideal Customer Profile Prospecting Hiring Lead Scoring 98

SalesFuel

DECEMBER 4, 2024

To stay competitive, sellers must revisit social selling tips to ensure they are engaging in best practices. And sellers may get lax in how they approach this type of selling. It’s important to remember that social selling is so much more than posting and sharing. “It But over time, these tasks may get neglected.

Social Selling 52

Social Selling Social Media Hiring Trends 52

Hubspot Sales

MAY 4, 2020

With so many teams now focusing on inside sales, using strategies such as social selling to connect and win over customers are more important than ever. When we consider all of the social media platforms available to support sales efforts, LinkedIn remains the top social platform to help salespeople connect with prospects.

Social Selling 144

Social Selling LinkedIn Lead Scoring Lead Rank 144

SBI Growth

MARCH 15, 2014

You know how hard it is for your reps to prospect today. Social Selling Sales Leader Prospecting LinkedIn Small Company Sales Leader Resources Advertising and Marketing Social Prospecting' Targets don’t answer their office phones or open e-mails.

LinkedIn 321

LinkedIn Account Advertising Advertising 321

Hubspot Sales

OCTOBER 14, 2020

Less frequently do we hear about social media being used by sales reps as a way to identify, connect with, educate, nurture, speak to, and convert prospects — this process is known as social selling. What is social selling? Social Media Training for Sales Reps. LinkedIn, Instagram, and Twitter).

Social Selling 137

Social Selling Training Social Media How To 137

Hubspot Sales

MARCH 14, 2021

Solid social selling skills are transitioning from a nice-to-have to a need-to-have for sales professionals, but developing that kind of expertise is much easier said than done. Leverage information on social media to connect with prospects on mutual experiences. Let's dive in.

Social Selling 142

Social Selling Social Media Hubspot Twitter 142

SBI Growth

JUNE 28, 2014

If not, you are falling off pace in this new social world we live in. Social Selling Demand Generation CMO Marketing Resources Social Media Social Prospecting' Do people seek you out? Do they feel it is important to be in your network?

Demand Generation Targets 327

Demand Generation Targets Demand Generation Social Media LinkedIn 327

Sales 2.0

SEPTEMBER 18, 2020

Even if you use social selling techniques that get you a referral or help you connect to a potential buyer using your mutual background, it is still likely to take some follow up before you confirm a meeting time (or virtual meeting time these days). Our buyers are “frazzled” as Jill Konrath says.

Direct Mail 370

Direct Mail Outbound Referrals Social Selling 370

Janek Performance Group

NOVEMBER 8, 2021

Is your LinkedIn social selling strategy based on FOMO (the fear of missing out)? Especially if we are talking about social selling on LinkedIn. We all agree exposure on LinkedIn is important, but there can be a negative impact without a clear social selling strategy.

Social Selling 117

Social Selling LinkedIn Guidelines Ideal Customer Profile 117

Hubspot Sales

JULY 15, 2024

Here's a look at the “clear strategy” I use to ensure I get the most out of my LinkedIn prospecting efforts. Ingram's Tested, 10-Step Process for Nailing Prospecting on LinkedIn Your LinkedIn profile is your first digital impression, and you don‘t want to waste your shot with a lackluster profile. Unpack your ICP's pain points.

Ideal Customer Profile 111

Ideal Customer Profile LinkedIn Prospecting Face-to-face 111

Allego

DECEMBER 16, 2021

If you haven’t already, it’s time to double down on social selling. LinkedIn today has 660 million users and it’s rapidly catching up to Instagram, which is one of the biggest social networks in the world. For salespeople, social selling is a great investment of time and energy. But it’s worth the work.

Social Selling 121

Social Selling LinkedIn Hiring Microsoft 121

SBI Growth

APRIL 26, 2014

Social Selling CEO CEO Resources Gamification Social Prospecting' In case you’re wondering, these people are wrong. I will address three common questions/comments we hear from the C-suite and sales leaders.

Social Media 314

Social Media Media Social Selling ROI 314

Crunchbase

MARCH 17, 2022

They more and more understand that listening to the customer voice across digital channels, including social media and reviews sites, should be a key part of their success. Social selling , which is a way to engage and get to know prospects through social media, has become an area in which B2B brands must be competitive.

Social Selling 129

Social Selling B2B Ideal Customer Profile Social Media 129

SBI Growth

APRIL 11, 2014

Social Selling LinkedIn Sales Rep Resources Social Prospecting' The representative was the main source for providing product insights and education. Today buyers have the ability to access information on their own. This can present several problems.

Decision Maker 300

Decision Maker Social Selling Education LinkedIn 300

The Pipeline

JANUARY 13, 2014

cloak, before dawning top layer of social selling, are now shedding their load, and freely speaking about the virtues of cold calling. The tone was more logical, again, putting cold calling alongside social selling and other techniques and tools that make up a successful tool kit.

Cold Calling 312

Cold Calling Webinar Metrics Fashion Social Selling 312

Hubspot Sales

OCTOBER 12, 2022

If you're in sales, you know that finding prospects isn't easy. The key is to meet people where they are — and more often than not, they're on social media. The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips.

Social Selling 139

Social Selling Trends Social Media Data 139