Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. The Importance of Content Marketing.

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

SocialSellinator

AUGUST 24, 2022

A social media marketing funnel is an essential process that you can use to optimize your marketing efforts. It allows you to trace the stages your leads go through as they transition from being unfamiliar with your brand to becoming a prospect and eventually converting into a devoted customer. Engagement.

Paid Content 122

Paid Content Social Media Top of Funnel Funnel 122

Sales and Marketing Management

APRIL 26, 2019

I was surprised to hear him talk about the fact that his company was now embracing specialist sales roles. The CMO said this “breakthrough” strategy was the foundation of the company’s sales and marketing plans. The days of the sales generalist are over. The time spent with sales is decreasing.

Top of Funnel 229

Top of Funnel Ideal Customer Profile Customer Lead Rank 229

Zoominfo

MARCH 9, 2021

A well-executed demand generation strategy can have a number of outcomes, but in general works to broaden your audience, keep your brand top-of-mind for your ideal customer, drives them to convert on your website, and ultimately encourages them to buy into your offerings. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

Smooth Sale

JANUARY 29, 2024

Nowadays, it can be easier to market on social media than via email, and we may think that social media has a far better reach. Email Is Compatible with Every Part of the Sales Funnel Effective Zoho email marketing campaigns and other approaches have the advantage of middle and bottom-of-the-funnel content.

Top of Funnel 191

Top of Funnel Social Media Funnel Comparison 191

No More Cold Calling

OCTOBER 5, 2017

Does your sales team struggle to get referrals? When I read a checklist of account based sales development strategies that omitted referral selling, I asked the creator why. That sent me over the top. Sales leaders don’t take time to implement a referral system. Here’s why. Everyone is searching for an easy way out.

Referrals 279

Referrals Top of Funnel Account Scale 279

Zoominfo

MARCH 30, 2023

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. There are dedicated stages to generate awareness, create engagement, and ultimately convert prospects into customers.

Top of Funnel 130

Top of Funnel Lead Rank Funnel Marketing Qualified Lead 130

Zoominfo

NOVEMBER 1, 2024

In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

DiscoverOrg Sales

MAY 1, 2018

Account based sales development is a sales process specifically designed for selling to enterprise companies. While it’s not wrong to assume that those sorts of interactions play a key part further down the funnel (especially when selling high-ticket items), what about making those initial connections? The answer? Cold email.

Account 276

Account Top of Funnel Decision Maker Segment 276

Vengreso

JANUARY 3, 2025

Social selling has emerged as a game-changing strategy for B2B and B2C sales professionals. Leveraging social media platforms to connect, engage, and convert potential leads has proven not only effective but also essential in modern sales tactics.

Top of Funnel 52

Top of Funnel Social Selling Funnel Social Media 52

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Hubspot Sales

OCTOBER 11, 2022

Understanding the nature of the buyer's journey is central to conducting sound marketing and sales efforts. What the Buyer's Journey Looks Like for Consumers in 2022. What the Buyer's Journey Looks Like for Consumers in 2022. Social media is the next most popular resource for product discovery.

Top of Funnel 124

Top of Funnel Buyer Data Social Media 124

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion?

Top of Funnel 130

Top of Funnel Funnel Sales Qualified Lead Data 130

SBI Growth

JULY 23, 2013

Sales Operations leaders have seen the power of Social Selling. The top of the funnel is filling with highly qualified prospects. Sales cycles that begin with an online referral are closing more rapidly. Your message is resonating with buyers earlier in their buying process.

Social Selling 323

Social Selling Benefit Top of Funnel Guidelines 323

Zoominfo

FEBRUARY 12, 2021

B2C selling has dominated social media for the last 10+ years. Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. What is B2B Social Selling?

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. And that content is a gateway to a possible sale.

Prospecting 246

Prospecting Marketing Top of Funnel Segment 246

Pipeliner

NOVEMBER 24, 2024

The conversation delved into the evolution of sales strategies in response to changing buyer behavior, particularly in the wake of the COVID-19 pandemic and the rise of artificial intelligence. This blog post will break down the key insights and actionable advice shared by Wes, focusing on his five proven steps to making every sale.

Video 116

Video Strategy Top of Funnel Direct Mail 116

Zoominfo

JANUARY 6, 2021

Read on to discover the latest CRM trends for sales and marketers to use in 2021—and beyond. They have always been crucial for valuable customer insights for sales and marketing teams to act on, with the shared goal of closing more deals. Share the same goals and tools between sales and marketing teams. Future Trends in CRM.

Trends 246

Trends CRM Top of Funnel Marketing 246

The Digital Sales Institute

OCTOBER 25, 2024

Outbound sales prospecting insights that will assist any salesperson to connect and engage with target prospects in their sales activity. Our outbound sales prospecting course isn’t a mere refresh of past strategies; it’s a modern take on what it takes to win new customers.

Outbound 52

Outbound Top of Funnel Prospecting Sales Qualified Lead 52

Sales Gravy

MARCH 25, 2025

Hes already tried a variety of channels, including inside sales, social media, and email, but is struggling to ramp up both volume and quality. Below are the key insights from our conversation, along with practical strategies to multiply your lead count and build a system that secures face-to-face meetings with the right buyers.

Ideal Customer Profile 87

Ideal Customer Profile Sales Qualified Lead B2B Top of Funnel 87

Sales Hacker

SEPTEMBER 24, 2022

Building a sales funnel that aligns with your business goals is essential. Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. What is a sales funnel? And then there’s the sales funnel.

Paid Content 133

Paid Content Top of Funnel Funnel Ideal Customer Profile 133

Zoominfo

FEBRUARY 19, 2019

The premise of content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. Your most common content marketing roadblocks can be solved with just a little planning. So, whether you’re new to the world of content marketing or simply in need of a refresher, this article is for you.

Top of Funnel 189

Top of Funnel B2B Buyer Persona How To 189

Zoominfo

JANUARY 15, 2021

Make Content King. Content is an essential pillar of any lead generation strategy. Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. They may even extend to your social media and email strategy.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Vengreso

OCTOBER 23, 2024

What started as a casual discussion on sales strategy soon became a full-blown argument. We disagreed on many points and had the same opinion on only a handful, one of which is the potential of video prospecting to generate leads and close more deals. Then and there I decided to write a guide on video prospecting.

Video 67

Video Lead Rank Lead Scoring Prospecting 67

Zoominfo

MAY 6, 2021

The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020.

Survey 246

Survey Top of Funnel Scale Fashion 246

SalesFuel

MARCH 19, 2025

As AI increasingly crafts communications, sellers must ensure their sales prospecting stands out from the rest. As Kipp Bodnar and Kieran Flanagan point out , AI is turning sales prospecting into a commodity. Sellers must focus on personalized outreach that cuts through the noise and connects with prospects.

Top of Funnel 52

Top of Funnel Prospecting Hiring Ideal Customer Profile 52

Zoominfo

AUGUST 27, 2024

This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects. These products and platforms are designed to help you identify, engage, and convert your most valuable prospects, ultimately driving growth and success for your organization.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Zoominfo

OCTOBER 18, 2019

Every form of content has unique advantages, so it’s difficult to say any one type of content is head and shoulders above the rest. But, if you were to declare the webinar the ‘king’ of marketing content , you wouldn’t be alone. There’s no arguing the fact that webinars are an effective form of content.

Webinar Metrics 164

Webinar Metrics Top of Funnel Social Media How To 164

Pipeliner

JANUARY 25, 2025

Weve spent years helping businesses boost their sales by standing out online. Below, youll learn how to identify your unique selling points, communicate them effectively, and turn them into real sales advantages. Recognize the top reasons why your customers buy your product. Tailor the content. Focus on benefits.

Case Study 105

Case Study Customer Social Media Lead Scoring 105

Zoominfo

FEBRUARY 18, 2021

In their journey, prospective buyers want to know they can trust the company as much as they can trust the individuals they’re dealing with. Here are a few ways you can earn all of that from your prospects. Propel them further down the sales funnel with white papers and webinars.

Social Media 227

Social Media Top of Funnel Face-to-face Conference 227

Zoominfo

JUNE 24, 2020

Well, for starters, inbound prospects, by definition, choose themselves as leads. They’ve already gone through the awareness stage of the buyer’s journey. Broadly speaking, an inbound lead refers to any prospect who personally reaches out to a brand to learn more. Sales agrees! What is Inbound Lead Generation?

Lead Rank 246

Lead Rank Lead Generation Marketing Qualified Lead Inbound 246

Nutshell

APRIL 14, 2025

New leads for your business can be anywhere, and being prepared to meet them on multiple platforms is key to filling your sales pipeline. Its a huge step in centralizing all your prospect and customer data, putting all the information in one place that your team needs to move leads down the funnel and strengthen customer relationships.

Facebook 71

Facebook Prospecting Ideal Customer Profile Channels 71

Zoominfo

JANUARY 24, 2019

If you’ve ever received an annoying mass email or seen an irrelevant Facebook promotion, you already know content isn’t one-size-fits-all. Sharing the wrong content at the wrong time is a marketer’s worst nightmare. And how can you determine what type of content is going to resonate with your prospects?

Top of Funnel 159

Top of Funnel Marketing Social Media Consumer 159

Sales and Marketing Management

MARCH 8, 2020

There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI AI is the future of all sales, but it hasn’t gone from 0-1 yet in the B2B space,” says George Kocher, CEO of Brand North, a digital marketing and growth consultant. CRM will become more predictive.?AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

OCTOBER 20, 2020

The whole point of personalization in sales is standing out among the competition. You might have a great product, but it’s not enough to be noticed by potential buyers. Rather, personalized selling is about having a multi-tiered approach applied to your sales funnel. The Value of Personalization in Sales.

Top of Funnel 246

Top of Funnel Segment Intent Data Funnel 246

Zoominfo

MAY 27, 2019

All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation. In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. Map your content to your buyer’s journey.

Top of Funnel 197

Top of Funnel Lead Rank Lead Scoring Marketing 197