Sales and Marketing Management

SEPTEMBER 14, 2018

Author: Andrew Frazier You need to market your small business like a drug dealer. Small business owners can learn a lot from analyzing what drug dealers do in terms of defining their target market, performing marketing activities, and building relationships. The same principle works for small business owners.

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Small Business Small Business Marketing Social Media 260

Zoominfo

AUGUST 6, 2024

Insights : Advanced analytics provided by lead capture software help both small businesses and large corporations better understand their audiences and refine their marketing strategies. Impact on Business Growth Effective lead capture software can significantly impact a company’s bottom line.

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Lead Capture Software Software Sales Qualified Lead 130

Sales and Marketing Management

MAY 31, 2018

It has become paramount if you want your small business to thrive in the mobile-first world. Moreover, the vast majority of prospects will visit a local business after they have acquired the information they need through mobile search. How can you do that? Optimize Your Website for Mobile. Use Mobile-Only Social Apps.

Paid Content 185

Paid Content Small Business Small Business Marketing 185

No More Cold Calling

AUGUST 28, 2014

Recently I filled out a form on a website for one of my prospects and requested a demo. I made it clear that my company is small, but said I was interested in learning more than what was on their site. It’s not a sales secret; when you prospect through referrals, you’ll always connect. Put in a Little Effort.

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Call-back Prospecting Cold Calling Referrals 282

BuzzBoard

JANUARY 6, 2025

Selling to small businesses carries the hallmark of innovation, personalization , and a focus on delivering tangible value in every interaction or touchpoint. These, indeed, are the forces reshaping how small businesses operate and thrive. Heres a closer look at the key aspects shaping this evolution: 1.

Small Business 52

Small Business Small Business Lead Rank Lead Scoring 52

BuzzBoard

NOVEMBER 29, 2024

Selling to small businesses can be a highly lucrative opportunity for digital marketing agencies, offering a vast and untapped market of potential clients. To succeed in this space, agencies must be willing to adapt their strategies and offerings to meet the unique needs and challenges of small businesses.

Outsourcing Services 52

Outsourcing Services Small Business Small Business Social Media 52

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. What is small business marketing? The goal of small business marketing is to attract leads to your business. These digital experiences can result in prospects filling out a form to try your free demo or signing up for blog alerts.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

SocialSellinator

SEPTEMBER 23, 2021

How Facebook Marketing Helps Your Business. According to Facebook's official report, there are over 90 million small businesses there. Knowing this makes Facebook one of the most important marketing channels for small businesses. Tip #8: Put your Business on Facebook’s Maps. But don't fear.

Paid Content 145

Paid Content Small Business Small Business Facebook 145

Sales 2.0

OCTOBER 9, 2020

If you’re an AE, I recommend appointing yourself a small business owner. Just like most small business owners you probably feel like you have no time. Just like small business owners there are things you can do to make this situation a lot better. But you have my blessing to become a small business owner.

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Account Social Media Scale Small Business 385

BuzzBoard

FEBRUARY 28, 2024

Working at a digital marketing agency, you might hear this often from your small business prospects… “I’m doing everything in my power to extend my online reach but still not garnering enough response from our digital ads.” What Is a Small Business Digital Audit? You know what makes your prospect tick online.

Small Business 105

Small Business Small Business Tools Prospecting 105

Hubspot Sales

SEPTEMBER 15, 2023

As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. If you think a CRM is an expensive tool only for large businesses, think again. Saves Admin Time Manual data entry is something no business owner wants to spend time or energy doing, ever.

Small Business 122

Small Business Small Business Software Software 122

Apptivo

JANUARY 23, 2023

Manage contacts to manage business! Contact Management Best Practices for Small Business 5. Bottomline Manage contacts to manage business! As a result, in order for any business to grow successfully, strong contact management software must be in place. Contact management: What is it? It’s already Monday!

Small Business 111

Small Business Small Business CRM Software 111

Marc Wayshak

SEPTEMBER 6, 2023

Are you a small business owner or a company founder who has found yourself in the role of the lead salesperson for your company? It’s a really common place to be because the reality is that sales is the driving force of any business, and we, as business owners, often have to master the process of selling what we do.

Small Business 103

Small Business Small Business Scale Hiring 103

Smooth Sale

MARCH 25, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Empower Your Desire to Succeed with Small Business Growth Typically, as a relatively new business venture begins to pick up steam, excitement reigns! Truthfully, small business growth brings a collection of unique headaches. Be Inspired and Inspiring!

Small Business 125

Small Business Small Business Outsourcing Services Hiring 125

No More Cold Calling

OCTOBER 27, 2020

She works with small business owners who face the challenges of limited cash flow, declining sales, and minimal support. She also created the Unstoppable Sales Community , which helps small businesses activate the three major growth gears: Payday Conversations, Alliances, and Referrals. . Wow, I’m ready to be unstoppable.

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Referrals Hiring Webinar Metrics How To 317

Nimble - Sales

MARCH 2, 2025

Email follow-ups are a critical component of lead management for small businesses. The right follow-up strategy can make the difference between losing a prospect and closing a sale.

Small Business 52

Small Business Small Business Follow-up Lead Management 52

Hubspot Sales

MAY 3, 2024

That put a sour taste in my mouth regarding using that AI tool for my small business. Aside from ChatGPT and my specific use for it, plenty of other AI tools on the market can help your small business. How AI Can Help Your Small Business First, consider three ways AI can support your small business.

Small Business 116

Small Business Small Business Tools Social Media 116

The Sales Heretic

MAY 7, 2014

Whether you’re a salesperson, a small business owner, or a CEO, you have to make decisions every day. Some are small and some are big, but you’d certainly like as many of them as possible to be good ones. Sales business CEO decision owner prospect questions'

How To 291

How To Small Business Small Business Prospecting 291

Sales 2.0

JULY 17, 2019

Getting in the door and getting in front of a human in your target market is a huge problem for most startups and small businesses. I’ve spent many years selling in startups and small businesses and every time the biggest issue cratering the sales pipeline is getting enough meetings with appropriate prospects.

Outsourcing Services 78

Outsourcing Services Cold Calling Call-back Networking 78

No More Cold Calling

AUGUST 5, 2014

Software salespeople, in particular, love to give demos, thinking if someone agrees to a demo, the prospect is qualified and can go into the CRM as a lead. A prospect is not a lead until you speak with that person and ask your qualifying questions. How do you make life easier for your prospects and Referral Sources?

Referrals 286

Referrals Sales Qualified Lead Cold Calling Small Business 286

No More Cold Calling

OCTOBER 21, 2014

Or you can close the laptop and actually talk to colleagues, prospects, and clients. Make the Time for Relationships Yes, you’re very busy. But relationship-building is not a luxury for salespeople; it’s the only way we can be good at our jobs and keep customers happy so they continue sending us business. We all are.

Networking 294

Networking Cold Calling Small Business Small Business 294

No More Cold Calling

AUGUST 14, 2014

With referral selling, the hard part is over before you ever speak to prospects. asked Jim, my prospect. At this point, my prospect hadn’t met me or read my book, and hadn’t seen anything other than my website. So naturally I was a bit nervous about making my business case for referrals (and for me).

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Referrals Cold Calling Conference Small Business 285

BuzzBoard

SEPTEMBER 11, 2023

As a sales professional, it is crucial to have a deep understanding of the small business market in order to effectively sell to this segment. Small businesses play a vital role in the economy, and their unique needs and challenges must be taken into consideration.

Small Business 103

Small Business Small Business Ideal Customer Profile Conversion 103

Sales 2.0

OCTOBER 11, 2019

Once the realization hit me that setting meetings with prospects was the key to my success, I went to my sales manager to find out how to do this. I left great messages and waited for the phone to wring so I could fill up my calendar with meetings with ideal prospects. How not to get meetings. He told me to hit the phones.

Engineering 262

Engineering Small Business Small Business Banking 262

No More Cold Calling

OCTOBER 2, 2014

When it comes to communicating with clients and prospects—building the kind of relationships that increase sales and revenue—there’s simply no gadget, gizmo, or automated process that can replace the power of a real human connection. When it comes to communicating with clients and prospects, there’s simply no gadget, gizmo, or.

Cold Calling 286

Cold Calling Small Business Small Business Enterprise 286

No More Cold Calling

DECEMBER 18, 2014

Think you’re getting away with cold calling and pretending you’re best buddies with your prospect? When you receive referral introductions from people your prospects know and trust, they (and their gatekeepers) will happily take your call. There is no other sales prospecting strategy that can claim these results. Think again.

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Gatekeeper Cold Calling Telemarketing Referrals 303

Mr. Inside Sales

APRIL 2, 2021

Remember, this is an “elevator pitch” designed to inform and grab interest in a prospect during the time you’re in an elevator together (or during that crucial 20 seconds you’ve got on the phone). This means an immediate bump in revenue and profits often within the first 30 days…”. Where are you currently advertising online now?”.

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Sales Qualified Lead Face-to-face Advertising Advertising 231

No More Cold Calling

OCTOBER 9, 2014

It’s our job as smart, strategic sales pros to deliver value—real value—and we can only do that if we’ve invested time in researching our prospects. In fact, 86 percent of business buyers engage in research independent of the sales cycle. Associations Enterprise Sales Management Salespeople Small Business'

Cold Calling 280

Cold Calling Call-back Small Business Small Business 280

No More Cold Calling

AUGUST 19, 2014

Selling by referral is the most personal prospecting strategy that exists. Associations Enterprise Sales Management Salespeople Small Business' I will only refer you if I know you and trust you to take care of my contact as I would. That''s my. Click To Tweet - Powered By CoSchedule. Connect with No More Cold Calling.

Referrals 292

Referrals Webinar Metrics Social Media Face-to-face 292

Sales and Marketing Management

SEPTEMBER 21, 2020

However, many sales reps may find themselves unsure of how to best lead a meeting with prospects over video. Here are four actionable tips to help you lead more successful virtual sales meetings and ultimately earn more new business. Flyers, handouts, and business cards can be shared virtually or sent in the mail.

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Sales Meeting Meeting Nonprofit Face-to-face 317

No More Cold Calling

SEPTEMBER 9, 2014

They want to hear what it—and you—can do for their businesses. They want you to ask questions about their business challenges, share your expertise, offer solutions, and talk ROI. Don’t waste your prospects’ time with demos or put them to sleep with PowerPoint slides. Instead have a real business conversation.

Decision Maker 292

Decision Maker Cold Calling Small Business Small Business 292

No More Cold Calling

NOVEMBER 25, 2014

End the year with a bang using the only prospecting strategy that converts prospects into clients more than 50 percent of the time. The truth is that our prospects still need us just as much as they did before. Associations Enterprise Sales Management Salespeople Small Business' But their needs have changed.

Referrals 285

Referrals Cold Calling Webinar Metrics Networking 285

The Pipeline

OCTOBER 23, 2014

Your company saves money over the cost of finding and developing new prospects by leveraging your current customers. She specializes on the topic of small business tips and resources. About Megan Totka. Megan Totka is the Chief Editor for ChamberofCommerce.com.

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Buying Cycle Loyalty Small Business Small Business 300

No More Cold Calling

DECEMBER 4, 2014

We assume that: Because we had a good meeting with a client, we can forecast the business at 50 percent. Because a person visited a tradeshow booth, she’s a prospect. The truth is that most of the people who care about us and our businesses are happy to provide referrals. Because we did good work, our clients will refer us.

Sales Qualified Lead 275

Sales Qualified Lead Ideal Customer Profile Referrals Cold Calling 275

Pipeliner

JANUARY 29, 2025

This blog post will break down the key takeaways from their discussion, providing actionable advice and in-depth insights into how geofencing can revolutionize marketing strategies for small businesses. Businesses must be prepared to deliver on the promises made in their advertisements to maintain customer trust and satisfaction.

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Video Advertising Advertising Marketing 95

Zoominfo

MARCH 17, 2025

Blind spots in your addressable market and missed opportunities from good-fit prospects. Sales Operations & Strategy Director Andy Ruffles and his team sought a solution that would streamline data ingestion, eliminate redundant administrative tasks, and equip RMs with comprehensive insights to prioritize high-value prospects.

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Territories Ideal Customer Profile Account Based Marketing Lead Rank 130

No More Cold Calling

SEPTEMBER 23, 2014

Social media is a great tool for researching prospects and Referral Sources, and for positioning yourself as a thought leader. Associations Enterprise Sales Management Salespeople Small Business' Click To Tweet - Powered By CoSchedule. DON’T Cold Call on Social Media. But it is not the place for a sales pitch.

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Cold Calling Social Media Referrals Face-to-face 281