Are You Telling the Truth About Asking for Referrals? [Q3 Referral Selling Roundup]
No More Cold Calling
OCTOBER 1, 2020
Referrals are how most people prefer to do business, whether they’re looking for a good restaurant or a new software vendor. It takes roughly eight touches for sales reps to reach cold prospects. When you ensure that referrals come first in your business development plan, referral selling becomes a scalable prospecting strategy.
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