Understanding the Sales Force

FEBRUARY 22, 2023

Back when Hubspot was scaling its sales team, they used Objective Management Group's (OMG) sales candidate assessments to identify the right salespeople for their various selling roles.

Top of Funnel 409

Top of Funnel Positioning Scale Inbound 409

Sales and Marketing Management

JANUARY 18, 2021

Author: Sean Gordon The rollercoaster of the past year has forced companies to drastically alter their operations, all with their employees, customers and prospects in mind. Personalized Video Will Replace Event Prospecting. One of these shifts is an extreme consumer focus on video. Brands Will Create TikTok-eque Videos.

Video 317

Video Scale Marketing Face-to-face 317

No More Cold Calling

JULY 29, 2021

Unless you address the broken links in your prospecting system, your sales reps will continue to struggle with closing the deal. Other reasons why salespeople fail to close sales include: The initial prospects were unqualified. This is not how you wow buyers, build relationships, and convert prospects into clients.

Closing 409

Closing Sales Qualified Lead Lead Rank Lead Scoring 409

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. What are Prospecting Techniques? How did you find those prospects?

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

Sales Hacker

APRIL 2, 2024

Kyle Lacy spent the last 17 years building, scaling, failing, and winning in high-growth software. Curated dinners and high-quality content are effective strategies for building relationships and engaging prospects and customers. He has also been fortunate to lead teams at Seismic, OpenView, Salesforce, and ExactTarget.

Scale 117

Scale Intent Signal Hiring Lead Rank 117

Sales 2.0

OCTOBER 25, 2021

Prospecting : Companies routinely run cold calling prospecting processes that fail 99% of the time, with 1 in 100 calls getting a meeting. Smarter approaches to prospecting are needed. One of the main reasons for this low close rate is that sales people miss decisionmakers in the prospect company. Where does this time go?

Territories 396

Territories Compensation Scale Decision Maker 396

Sales Hacker

OCTOBER 29, 2024

With over 30 years of experience scaling companies from tens of millions to billions in revenue, including WebEx and Proofpoint, David brings a unique perspective on the intertwined nature of product and go-to-market. 41:50) Building customized simulations for qualified prospects. (34:55)

Scale 102

Scale Top of Funnel Funnel Report 102

No More Cold Calling

SEPTEMBER 26, 2024

You’ll find Kristie’s questions in Chapter One: “You’ve Got to Meet Yourself Before You Meet the Prospect.” Read “ Sales Lessons We Can Learn from the 2024 Olympics ”) Can Referrals Really Scale? In short, referrals scale sales. But how do you scale referrals? And that’s just the beginning.

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Referrals Meeting Scale Prospecting 156

The Pipeline

SEPTEMBER 13, 2021

Brooke Friendly is an experienced Marketing Director developing diverse customer solutions and revenue generating campaigns through new and innovative content for digital, web, video, radio, print & social media on a national scale.

Scale 308

Scale Social Media Loyalty Campaigns 308

Sales 2.0

OCTOBER 9, 2020

You could add people to your team to do things like: Post content for you on social media Look for content from others that you can curate on put on social media Research prospects lists Research account information for you so you can make customized approaches to prospects Update the CRM for you Help you write and edit your proposals.

Account 385

Account Scale Social Media Small Business 385

No More Cold Calling

JULY 13, 2021

You get an introduction to your prospect, and you get a meeting with the decision maker. They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn. Referrals help you ace Part One and set you up for success in Part Two.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

No More Cold Calling

MAY 17, 2019

To receive referrals at scale, you must ask for referrals at scale. A referral introduction means prospects have agreed to talk to salespeople, unlike cold calling victims who never asked to be interrupted. Referred prospects trust salespeople, because they trust the referrer, and that trust gets transferred.

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Referrals Scale How To Cold Calling 327

No More Cold Calling

JUNE 23, 2019

While all salespeople love to receive referrals, most are uncomfortable asking for them, and many sales leaders don’t believe referrals can scale. Mastering the skill requires a process, practice, and (in order to scale) a referral system with KPIs for referral results. Prospecting is either HOT or cold … period.

Referrals 297

Referrals Scale How To Lead Rank 297

Sales 2.0

MAY 1, 2023

It’s not all about scale Some of the biggest opportunities for using AI may not be the obvious ones being talked about now, like having ChatGPT write 100 prospecting emails in 3 minutes. Scott points out “I think there’s been too much focus on scale, scale, scale. Will this trend continue or reverse?

Scale 221

Scale Top of Funnel Territories Sales 221

No More Cold Calling

SEPTEMBER 20, 2018

Craig had only one referral KPI, and it was the wrong one: the number of prospect meetings that his reps conducted. At least not at scale. So, guess how reps choose to spend their sales prospecting time? At least not at scale. It may seem obvious, but if you don’t ask, you don’t get. The Referral Metrics That Matter.

Referrals 258

Referrals Scale Cold Calling Social Media 258

The Pipeline

AUGUST 30, 2021

A highly sought-after consultant, advisor, leader, and sales trainer, Leese has a proven record of success building and scaling businesses from the ground up. Leese puts his nearly two decades of sales and leadership experience to use as the CEO & Founder of both Scott Leese Consulting, LLC; and SurfandSales.com.

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Scale Training Sales Prospecting 294

Mr. Inside Sales

SEPTEMBER 11, 2020

We’ve all been there – you call your prospect back at the appointed time for your presentation and they tell you any of the following: This isn’t a good time, OR. If you sent out the hottest lead ever, a “10” on a scale of 1 – 10, when you call them back, have you ever noticed that now they’re about a “7”? How long will this take?”

Sales Qualified Lead 320

Sales Qualified Lead Face-to-face Scale Call-back 320

Zoominfo

SEPTEMBER 2, 2021

The integrations help revenue teams develop stronger prospect and customer relationships, make better decisions, and win more business. For example, reps can watch for keywords in conversations that historically indicate a prospect is more likely to buy, while sales managers can better coach their teams by reviewing call trends.

Data 52

Data Scale SalesForce Forecasting 52

Understanding the Sales Force

JULY 17, 2019

On the responsive scale, the third contractor was the best. Certainly, responsiveness is not the only criteria that prospects weigh as part of their decision-making process. They may also consider: Trustworthiness. Timeline of the deliverable(s). Referrals.

Scale 243

Scale Proposal Referrals Objections 243

Sales 2.0

DECEMBER 3, 2024

The trick is going to be having enough scale to get results but not so much that it takes too long to get that first win. Once you’ve satisfied the need for the first sale or two, it’s time to start thinking about how you can scale your sales. There’s a bunch of data aggregation and appending to be done here.

Scale 195

Scale Territories Face-to-face Construction 195

Zoominfo

JUNE 8, 2021

The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations, accelerate pipeline and generate revenue at scale. Without the right tools, you simply can’t expect sales reps to know every detail about your prospects and customers.

Ideal Customer Profile 58

Ideal Customer Profile Sales Qualified Lead Scale Marketing 58

Zoominfo

OCTOBER 31, 2024

It allows salespeople to approach prospects at the perfect time, with messaging that resonates with their current needs,” ZoomInfo Enterprise Account Manager Will Frattini says. Predictive Insights: Let AI Identify High-Value Prospects AI’s predictive capabilities are perhaps its most exciting feature for sales teams.

Scale 235

Scale Sales Qualified Lead Intent Data CRM 235

No More Cold Calling

OCTOBER 4, 2018

I’ve had it with the accusations that referrals don’t scale, that referrals are a favor, that referrals can be digital, that all you need to do is ask for referrals, and the other crap that so-called experts tout on social media. Referrals Don’t Scale. That’s how referrals scale. Let me clarify. How would you rather work?

Lead Generation 266

Lead Generation Sales Qualified Lead Lead Scoring Lead Rank 266

Zoominfo

AUGUST 6, 2024

With ZoomInfo, your go-to-market team can easily identify website visitors , engage prospects with website chat , and optimize web forms to transform anonymous visitors into actionable prospects. ZoomInfo automates lead routing based on criteria like location and company size, directing leads to the right representatives quickly.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

DECEMBER 11, 2024

In Q4, we released enhancements to Copilot, our GTM Intelligence platform, that further empower enterprise GTM teams to engage prospects and customers with greater precision, speed, and intelligence. We believe these innovations will continue to revolutionize how teams identify opportunities, engage prospects, and close deals.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Sales 2.0

JULY 17, 2019

I’ve spent many years selling in startups and small businesses and every time the biggest issue cratering the sales pipeline is getting enough meetings with appropriate prospects. There’s an alternative way to get meetings with prospective clients, but sales people don’t generally use it. Getting in-the-door with a cold calling.

Outsourcing Services 78

Outsourcing Services Cold Calling Call-back Networking 78

No More Cold Calling

JANUARY 16, 2020

Whether you are a CEO, vice president, or sales manager, you have a central role in your company’s sales process and in the decision to transition from vapid outbound prospecting to selling through referrals. So, your first action is to SHOW your sales team your commitment to prospecting through referrals.

Referrals 328

Referrals Sales Management Hiring Scale 328

Zoominfo

AUGUST 11, 2020

An ideal client profile should inform teams about potential clients that would make good prospects, as well as which ones aren’t. Basically, it’s like ICPs but on a larger scale. And Finally… While similar to buyer personas, your ideal client profiles are on a larger scale and focus more on accounts rather than individual buyers.

Ideal Customer Profile 246

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246

Zoominfo

NOVEMBER 11, 2020

One of the biggest challenges organizations continue to face with ABM is not having the right, easily accessible data at their disposal to scale ABM campaigns. We handle roughly 80 accounts of both existing customers and prospects, with an average of around 15,000 employees in each account. So, how’d they do it? Anastasia: Got it.

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Last year, however, many stopped using events for prospecting, instead adopting old-fashioned methods like (gasp!) Adapting to change at scale. In conclusion….

Survey 246

Survey Top of Funnel Scale Fashion 246

Zoominfo

SEPTEMBER 6, 2023

We’ve put together a list of the 10 most important post-event priorities to help you turn attendees into prospects and customers. Notify Sales When a Prospect Visits. Don’t let good opportunities escape — create a play that can immediately trigger a Slack alert to the account owner when a prospect visits your pricing page.

Lead Rank 244

Lead Rank Lead Scoring Scale Hiring 244

No More Cold Calling

OCTOBER 1, 2021

Unless you address the broken links in your prospecting system, your sales reps will continue to struggle with closing the deal. They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn. It’s just a symptom.

Referrals 316

Referrals Decision Maker Cold Calling Social Media 316

No More Cold Calling

DECEMBER 7, 2023

In my experience, at least half the people you ask for referrals will introduce you to your ideal prospect. Referred prospects convert to clients a minimum 50 percent of the time (most salespeople tell me it’s closer to 70 percent). 10 people introduce you to your ideal prospect. But they do scale. No more than 20.

Referrals 194

Referrals Scale Decision Maker Sales Qualified Lead 194

Zoominfo

JULY 13, 2021

These plays will then be scaled to strengthen your entire go-to-market engine and drive your team’s success. Nearly every business function can benefit from the insights surfaced during front line conversations with prospects and customers. It’s not just go-to-market teams that benefit from Conversation Intelligence.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

The Pipeline

AUGUST 27, 2019

They not only give away their time; they pay the prospect for the privilege of doing so. You know what I mean, spending all that valuable time with prospects that you know will never buy. You need a miracle, or you need to prospect for new alternative opportunities. Below Your Scale. Giving It Away. Well you can.

Wireless 264

Wireless Discount Face-to-face Scale 264

No More Cold Calling

MAY 3, 2018

Stats like this suggest that buyers don’t really need salespeople anymore—that we should just wait around for prospects to do their research and then call us when they’re ready to buy. They know how to prospect for sales, and it’s not sitting back and waiting for marketing to send them leads. That’s not selling. That’s order-taking.

Lead Generation 270

Lead Generation Lead Rank Lead Scoring Leads 270