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The Importance of Branding in Today's B2B Customer Acquisition

SBI Growth

Later as a global CMO at SAP, he was the catalyst for SAP’s brand value rising $2.8B, or 46% during his tenure. You might remember ‘The Best-Run Businesses Run SAP’ series of campaigns that repositioned SAP from an exotic solution to significant adoption. See below for the escalation of brand value during Marty’s tenure.

B2B 306
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Reflection vs Regret | Money Monday

Sales Gravy

made that call, handled that prospect differently, taken that chance, been there or done that. They sap your energy, crush your confidence, and keep you from moving forward. They keep lamenting, "If only I had." * "made that call, * handled that prospect differently, * taken that chance, * been there or done that.

SAP 97
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9 Killer B2B Demand Generation Strategies To Fuel Your Marketing

Sales and Marketing Management

This approach helps in turning profitable prospects into long-term, lucrative clients. Also, the CPM or cost per impression of digital campaigns coupled with stringent global compliance laws and email regulations has made targeted marketing solutions an irresistible avenue to reach prospects. Utilize Intent Data. This is a no-brainer.

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SiriusDecisions Summit 2012 Recap: Alignment Key to Revenue & Profit Growth

Pointclear

Keys to SAP’s new marketing approach (culture eats strategy for breakfast, lunch and dinner): Control the message & orchestrate the conversation. Synchronize the client/prospect/employee experience across all channels. Marry the art and science of marketing.

Revenue 174
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Are You Social Enough? May Referral Selling Insights

No More Cold Calling

That Ellen DeGeneres quote is my opening line in the recent SAP Podcast on the “ 5 Do’s and Don’t Do’s of Social Selling ,” hosted by Bonnie D. Graham of SAP. They know how to prospect for sales, and it’s not sitting back and waiting for marketing to send them leads. That’s not selling. That’s order-taking.

Referrals 153
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Something in Common: The Key to Connecting with Your Sales Prospects

No More Cold Calling

” Jonathan Becher, chief digital officer of SAP, talks about the research behind this phenomenon—and what it means for salespeople—in his post, “The Science of Social Selling.” With a few clicks of a button, we learn all about our prospects—both personally and professionally. Want prospects to like you?

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The No. 1 Thing Leadership Can Do to Align Marketing and Sales

Sales and Marketing Management

Keep everyone updated on prospect research. He is a seasoned sales and marketing leader whose insights and hands on assistance have boosted revenue performance for companies like Pitney Bowes and SAP. Once leadership has a regular cadence of communication, they can take it a step further by bringing their teams together.

Marketing 201