Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

Shari Levitin

AUGUST 23, 2023

Your junk drawer, like your sales and sales training process, undergoes a natural sort of entropy. We litter them with ideas, metrics, and white papers; we pile on more information and clutter our slide decks. How might I streamline my sales conversations? Our sales conversations get cluttered as well.

Workbooks 118

Workbooks Decision Maker Case Study Sales 118

The ROI Guy

NOVEMBER 29, 2011

Iron Mountain needed to better connect and engage with busy executives, to help these prospects understand the potential risk mitigation and costs savings from improving eDiscovery best practices. Alinean worked with Iron Mountain subject matter experts to create the Cost Savings Advisor Interactive White Paper.

Sales Qualified Lead 53

Sales Qualified Lead Campaigns Sales Cycle Lead Scoring 53

Sales 2.0

OCTOBER 13, 2018

We sales people have evolved. We don’t always pitch our product or service, sometimes we’re helpful enough to send over a white paper or blog post that may be of interest. I mean how many blog posts or white papers can a buyer read in a week? White paper reading time…not large. Be helpful.

Webinar Metrics 170

Webinar Metrics Face-to-face Call-back Buyer 170

Understanding the Sales Force

APRIL 28, 2014

Understanding the Sales Force by Dave Kurlan When we discuss trust, it''s usually from the perspective of how to build trust, how to be more trustworthy and what to do when a prospect doesn''t trust you. These issues led to my White Paper on Trust, a study that had some very surprising and revealing results.

Prospecting 244

Prospecting Decision Maker Study Pipeline 244

Janek Performance Group

DECEMBER 20, 2023

Prospecting is one of the most fundamental sales skills. All sales organizations need new business. However, as the sales environment shifts, sellers must update how they prospect. Last July, we hosted the webinar, Mastering the Art of Prospecting: Key Strategies for Success. Familiar names pique interest.

Ideal Customer Profile 62

Ideal Customer Profile Prospecting Gatekeeper Webinar Metrics 62

Sales 2.0

AUGUST 22, 2022

I’ve been reviewing some key books in sales and marketing to refresh my knowledge of some of the fundamentals to building world-class “revenue engines”. In fact, she argues that gating content is part of how “we treat prospects like dirt!” When a buyer fills in their contact information to get our white paper etc.,

Cold Calling 195

Cold Calling Lead Rank Intent Data Marketing Qualified Lead 195

The ROI Guy

JUNE 8, 2012

ShoreTel wanted to generate more sales-ready opportunities, and elevate it’s engagements with today’s more skeptical and frugal prospects. To achieve better engagement, and fuel lead generation campaigns, the ShoreTel Sophisticated Simplicity Interactive White Paper was created.

Lead Generation 40

Lead Generation Campaigns Lead Rank Lead Scoring 40

RAIN Group

JANUARY 31, 2018

Most of the buying journey is complete before buyers talk to sellers. Cold calling is dead. It's impossible for sellers to break through to buyers. Buyers don't want to hear about your capabilities. With all the information on the internet, buyers do their own research. Sellers hear these messages all the time. But are they true?

Cold Calling 40

Cold Calling Prospecting Research Buyer 40

Sales and Marketing Management

JUNE 25, 2018

I know, you fell into sales, and perhaps from there, sales management. How do I stay fired up when I prospect? I listen intently and try to figure out what makes each business model unique and each prospect like a snowflake. studying sales methodologies, you know that you are obsessed. Bank on it! h/t Rowley).

B2B 319

B2B Banking Conference Decision Maker 319

Sales 2.0

OCTOBER 13, 2018

We sales people have evolved. We don’t always pitch our product or service, sometimes we’re helpful enough to send over a white paper or blog post that may be of interest. I mean how many blog posts or white papers can a buyer read in a week? White paper reading time…not large. Be helpful.

Webinar Metrics 150

Webinar Metrics Face-to-face Call-back Buyer 150

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

Anthony Iannarino

JUNE 17, 2020

The question as to which prospecting method is the most effective can be answered in two ways. The first answer is that cold calling is the fastest and most direct method to acquire a meeting in B2B sales, even though many salespeople wrongly believe that email alone is a better choice. Inbound or Outbound?

B2B 117

B2B Prospecting Trade Show Inbound 117

Pointclear

AUGUST 22, 2018

Both have their place in sales and marketing. The most effective sales people, appropriately nicknamed hunters, are laser-focused on results and seek the most qualified leads from their marketing team. In fact, fewer than 7% of leads that are passed on to sales from marketing meet the qualifications for true and actionable leads.

Sales Qualified Lead 113

Sales Qualified Lead Lead Generation Cost per Lead B2B 113

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

The ROI Guy

NOVEMBER 7, 2017

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

Lead Capture 126

Lead Capture Customer ROI Lead Rank 126

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. When the prospect is ready to buy, your sales team carries them over the finish line to close the deal. BTW: Are Your Sales and Marketing Teams Aligned? You’ll also use your customer personas to guide future marketing and sales efforts.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

SalesFuel

MAY 1, 2024

Sharing sales content is an effective way to establish credibility and provide value. What Is Sales Content? Sales content highlights what makes your solution the best choice for buyers. Sales content is about convincing people that you’re the best brand to work with,” he explains.

Hiring 113

Hiring Case Study Education Webinar Metrics 113

criteria for success

JULY 8, 2021

Are you struggling to make headway with indecisive prospects? When working with indecisive prospects, it can be extremely difficult to move forward in your selling process. The 5 following approaches can be your solution for dealing with indecisive prospects without seeming desperate and pushy. We can help! Lead with honesty.

Prospecting 98

Prospecting How To Guidelines Webinar Metrics 98

Marc Wayshak

JUNE 15, 2022

The number one challenge I hear from salespeople and business owners alike is: “ I don’t have enough meetings set in order to hit my sales goals.” In this video, I’m going to show you 5 keys to a sales prospecting campaign that will help you set way more meetings. Get organized by mapping out that whole process in advance.

Campaigns 62

Campaigns Meeting Prospecting Sales Qualified Lead 62

Highspot

MAY 6, 2021

And yet, many sellers are wasting their opportunities to connect with potential buyers and lead them into the sales process. Unfortunately, there are some common prospecting mistakes that get in the way. You also wouldn’t want to offer a white paper that’s too general to apply to your buyer’s unique challenges.

Prospecting 116

Prospecting How To Buyer Campaigns 116

criteria for success

SEPTEMBER 16, 2022

One of the most difficult aspects of a salesperson’s job is prospecting. As a sales manager, you can alleviate some of this prospecting pain by engaging your team in targeting and lead scoring. We find the most common cause of poor prospecting is failing to consider who exactly you are trying to reach. Let's Talk Sales!

Lead Rank 98

Lead Rank Lead Scoring Ideal Customer Profile Sales Qualified Lead 98

The Pipeline

MAY 28, 2019

Time is a truly critical element of sales success, yet too many take a very passive approach to their time. To succeed in prospecting, in fact, in any element of sales, you need to own your time. Time Is The Currency Of Sales. More than ever, time is THE currency of sales. Time is a finite resource.

Buying Cycle 309

Buying Cycle Face-to-face Lead Rank Lead Scoring 309

RAIN Group

DECEMBER 4, 2019

Picture this: You're meeting with your prospect after months of discussions. All signs look a-go, but you still have one remaining meeting to work out, according to your prospect, "the key terms and conditions.". You have a great relationship. You did facilitated sessions, interviews, and organized a global team for the roll out.

Negotiation 52

Negotiation Buyer Meeting Prospecting 52

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Your digital-savvy B2B prospect is researching the product they think they need. That’s where your streamlined, four-stage sales funnel comes in. What Is a B2B Sales Funnel?

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

eGrabber

NOVEMBER 23, 2020

Here’s a great opportunity to update your web-registrations into C-Level prospects and work with them. ? Gather up all the downloads you got from webinar registrations, white paper downloads, trial downloads, inquiries etc. Fill in the form below to update your web-registrations into C-level prospects now!

Sales Qualified Lead 52

Sales Qualified Lead B2B Prospecting Webinar Metrics 52

The ROI Guy

AUGUST 12, 2015

Most organizations spend a significant portion of their marketing budget on creating content to fuel demand generation programs, and to arm sales reps to have better conversations and engagements. From these findings, ½ of the waste is because sales reps can’t find the content they need for particular selling situations.

Demand Generation Agencies 88

Demand Generation Agencies Demand Generation Demand Generation Targets Survey 88

Showpad

OCTOBER 14, 2020

A full sales pipeline is a goal for many organizations. For most sales reps, prospecting likely isn’t their favorite part of the job. It takes a lot of time and effort to identify and develop leads, but prospecting is essential. It’s important for sales to align with marketing in this strategy.

Prospecting 52

Prospecting Webinar Metrics Social Media Face-to-face 52

DiscoverOrg Sales

JULY 5, 2017

If you have one or more global accounts—large companies with a global footprint—it’s important to approach them globally – but this is a tall order for a busy sales department, especially among newer companies where any account-based approach has a learning curve. What is global account-based sales development? View a video?

Account 289

Account Campaigns Engineering Harvest 289

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. However, if that data isn’t clean, your marketing and sales efforts take a hit. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. How Does Dirty Data Affect Sales?

Data 251

Data B2B Churn Buyer Persona 251

Janek Performance Group

MAY 2, 2023

In an instant, sales organizations saw their operations and teams rendered dramatically less productive. In addition to an uncertain economy, organizations now face dispersed sales teams and a lexicon of new phrases. Think of that in terms of sales, an industry on the forefront of change. It wasn’t just prolonged downtime.

Hiring 62

Hiring Negotiation Decision Maker Coaching 62

The Pipeline

APRIL 11, 2016

Thus far in this series we have looked at two prospects segments that are popular among sellers, mostly because they are likely the easier of the three. While most sales people spend 80% of their time and effort pursuing these groups, combined they only make up at most 30% of any given market. Objectives over Pain or Need.

Segment 120

Segment Prospecting Vendor Objections 120

Hubspot Sales

APRIL 10, 2018

How to Get a Prospect to Respond. Sometimes a salesperson gets lucky with an ultra-responsive prospect. When they call, the prospect picks up and makes time to chat. When they call, the prospect picks up and makes time to chat. No matter when or how the rep reaches out, the prospect is sure to return a prompt reply.

Prospecting 111

Prospecting Follow-up Call-back Engineering 111

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Sales Enablement 100

Sales Enablement Webinar Metrics Top of Funnel Strategy 100

Sales and Marketing Management

AUGUST 9, 2020

Once your company spends money to find a prospect, the clock starts ticking. The facts (research) show that just because some sales leads are six months to a year old, half of any given group of leads with the same age is still in the market to buy. Companies are not immune from the same issue – no (or slow) follow-up, no sale.

Sales Qualified Lead 177

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Scoring 177

Sales Hacker

JULY 8, 2022

When the prospect reconsiders their needs, you’re positioned to be the first choice. Bonus: At the end of this article I’ll cover how to automatically route prospects into your nurture sequence using triggers. This can be anywhere from 60-90 days or longer, depending on your sales cycle. So how do you write a nurture sequence?

Prospecting 86

Prospecting How To Segment Ideal Customer Profile 86

The ROI Guy

JANUARY 25, 2011

Savvy buyers are using on-line content to set strategies, explore and select solutions, all before ever engaging a sales representative. When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. Content that Matters Most?

Influencer 40

Influencer Collateral Decision Maker Ideal Customer Profile 40