Understanding the Sales Force

FEBRUARY 26, 2014

Understanding the Sales Force by Dave Kurlan I loved this short, but perfect post from Seth Godin''s Blog last week. There are certainly companies and people that don''t measure up when it comes to the high integrity profile and that is what makes prospects so skeptical. It''s about the importance of trust. Bad experiences.

Face-to-face 267

Face-to-face Ideal Customer Profile Collateral Hiring 267

The Pipeline

JUNE 3, 2011

The Pipeline Renbor Sales Solutions Inc.s 5 Ways to Boost Your Email Prospecting Response Rate. Stored in Attitude , Business Acumen , Guest Post , Proactivity , Sales Strategy , Sales Success , Sales Technique , Sales Tip , e-mail , execution. Go ahead, do it, its good for you and your sales!

Pipeline 286

Pipeline Prospecting Twitter B2B 286

SBI Growth

MAY 10, 2013

This may include webinars, white papers, blog articles, and a new business video. The Cry for More Content from the Sales Field. CMO’s are constantly reminded by the sales field’s cry for new content. Prospective customers research solutions and wait until late in the buying process to engage sales reps.

Marketing 312

Marketing Case Study Webinar Metrics Harvest 312

Jeffrey Gitomer

APRIL 16, 2013

Use the “keyword” search feature to uncover prospects you never knew existed. Write an industry white paper. White paper, or brochure? Send a once a week, value-based message to existing and prospective customers. Build relationships and earn referrals. Visit existing customers. Offer ideas and help.

Cold Calling 233

Cold Calling Face-to-face Trade Show Referrals 233

Pointclear

JANUARY 26, 2012

These are the five essential channels you can rely on for generating a steady stream of inquiries that you can then convert to qualified leads, and have a prayer of closing enough sales to meet your revenue quota. Your website The source of your cheapest and most qualified sales leads is right at your fingertips: your company website.

Media 233

Media netFactor Direct Mail Trade Show 233

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

SBI Growth

AUGUST 19, 2012

This post discusses how to get your prospects interested in you versus your competitors. Demand generation content refers to web pages, blogs, eBooks, white papers, webinars, newsletters, and many others. Your prospects decide if they are going to buy from you, or your competitors, before they meet you. Magazine- here.

Demand Generation Agencies 257

Demand Generation Agencies Demand Generation Targets Demand Generation Top of Funnel 257

DiscoverOrg Sales

JULY 5, 2017

If you have one or more global accounts—large companies with a global footprint—it’s important to approach them globally – but this is a tall order for a busy sales department, especially among newer companies where any account-based approach has a learning curve. What is global account-based sales development? View a video?

Account 289

Account Campaigns Engineering Harvest 289

Understanding the Sales Force

OCTOBER 12, 2012

Understanding the Sales Force by Dave Kurlan I was in Istanbul this week, speaking to nearly 250 sales and business leaders. It prevents salespeople from asking a lot of questions, tough questions, pushing back and challenging their prospects. Salespeople with Need for Approval are affected throughout the sales process.

Comparison 266

Comparison Exact Sales Examples 266

Pointclear

JULY 16, 2013

Top performing B2B sales organizations rarely employ just one lead generation tactic. Inbound marketing is based on developing high quality content that attracts qualified buyers, who are in the early stages of the sales cycle. A healthcare company recently received a white paper download from Dr. Kildare at the MASH Hospital Unit.

Lead Generation 225

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 225

The Pipeline

MAY 28, 2019

Time is a truly critical element of sales success, yet too many take a very passive approach to their time. To succeed in prospecting, in fact, in any element of sales, you need to own your time. Time Is The Currency Of Sales. More than ever, time is THE currency of sales. Time is a finite resource.

Buying Cycle 309

Buying Cycle Face-to-face Lead Scoring Lead Rank 309

SBI Growth

JANUARY 22, 2014

Why do you need customized sales training program? 2) You need to expedite the learning curve of your sales reps. A customized sales training program will do both of these. Customizing a sales training program is easier than you think. You can create PowerPoints, Prezi, videos or white papers to name a few.

Training 281

Training Customer Hiring Education 281

SBI Growth

JANUARY 20, 2014

The Role of Offers in Prospect Marketing. When marketing to prospects, the Offer plays a major role as well. Quality of the list is the #1 determination of success for converting prospects. This strategy also extended to outside sales. The assessment provides you with varying lenses to evaluate and improve the offer.

Campaigns 310

Campaigns Demand Generation Targets Demand Generation Outside Sales 310

MTD Sales Training

JANUARY 17, 2012

According to the latest facts and figures released, Facebook is now used by every 1 in 13 people on earth, and with over 50% of these logging on every day, the ability for prospecting and connecting with your followers through this platform is at an all-time high. Louise Denny. Marketing Manager. Image by Marco Pako).

Facebook 256

Facebook Lead Scoring Lead Rank Marketing Qualified Lead 256

SBI Growth

SEPTEMBER 2, 2012

Sales Operations Leaders aren’t making data meaningful today. In fact, when asking Sales Operations Leaders what qualitative data they had gathered, here are their responses: Conducted internal win/loss debrief on large opportunities. Look for how the customer is engaging with the sales rep.

Data 267

Data Analysis Sales Operations Buying Cycle 267

No More Cold Calling

OCTOBER 22, 2013

In fact, 86 percent of business buyers engage in research independent of the sales cycle. Before they make contact with us, prospects have usually checked us out, compared pricing, read a white paper or two, listened to a webinar, and/or viewed a demo. So go ahead and let your client drive your sales process.

Buyer 271

Buyer Face-to-face Social Media Small Business 271

SBI Growth

APRIL 22, 2013

One of the top reported problems plaguing sales forces is the lack of quality leads. Without a comprehensive lead generation strategy, sales rejection of leads sticks around like a bad rash. This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. Grade Your Sales Qualified Leads.

Sales Qualified Lead 276

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 276

SBI Growth

MARCH 5, 2013

Your background is in operations, not sales and marketing. When you ask why the number is getting missed: Sales tells you they aren’t getting enough leads from marketing. Marketing says sales can’t convert leads to orders. This will give you an objective view of your entire sales funnel. How to Spot Issues.

Education 320

Education Top of Funnel Sales Qualified Lead Demand Generation Targets 320

Score More Sales

MARCH 26, 2013

Mid-sized companies also need better ways to help the sales team capitalize on potential and actual sales opportunities. It went on to say that many midsize businesses still rely on traditional, non-integrated customer management, sales tracking or marketing systems. What will you do with it and how will that look?

CRM 235

CRM Guidelines Compensation Outbound 235

No More Cold Calling

OCTOBER 9, 2014

There’s no excuse for not doing your sales homework. Imagine the richer sales conversations he could have had. It’s our job as smart, strategic sales pros to deliver value—real value—and we can only do that if we’ve invested time in researching our prospects. They’ve been calling me en masse. Because Buyer 2.0

Cold Calling 280

Cold Calling Call-back Small Business Small Business 280

The Pipeline

JULY 25, 2011

The Pipeline Renbor Sales Solutions Inc.s Removing The Barrier From Sales – Sales eXchange – 107. Stored in Attitude , Listening , Proactive , Proactivity , Review , Sales eXchange , Success , execution. Sales eXchange , Sales Success , Self improvement , Tibor Shanto , Win/loss analysis. EDGE Sales Process.

Pipeline 265

Pipeline Hiring Top of Funnel Vendor 265

Sales Gravy

MARCH 25, 2025

Hes already tried a variety of channels, including inside sales, social media, and email, but is struggling to ramp up both volume and quality. In B2B lead gen often requires multiple touch points before prospects even see why they need to talk to you. In B2B sales randomness is the enemy of effectiveness.

Ideal Customer Profile 87

Ideal Customer Profile Sales Qualified Lead B2B Top of Funnel 87

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. When the prospect is ready to buy, your sales team carries them over the finish line to close the deal. BTW: Are Your Sales and Marketing Teams Aligned? You’ll also use your customer personas to guide future marketing and sales efforts.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

No More Cold Calling

MAY 6, 2014

Are you looking for the right prospects in all the wrong places? Sales is like dating. You have to decide what you’re looking for in the perfect mate (or prospect), and then figure out the best way to meet that person. Someone who’s downloaded a white paper is not a qualified lead, nor is someone who’s viewed a demo.

Sales Qualified Lead 227

Sales Qualified Lead Leads Marketing Qualified Lead Ideal Customer Profile 227

Sales 2.0

OCTOBER 13, 2018

We sales people have evolved. We don’t always pitch our product or service, sometimes we’re helpful enough to send over a white paper or blog post that may be of interest. I mean how many blog posts or white papers can a buyer read in a week? White paper reading time…not large. Be helpful.

Webinar Metrics 170

Webinar Metrics Face-to-face Call-back Buyer 170

Score More Sales

JUNE 2, 2014

In Ken Krogue’s full day session on Business Development – inside sales tips, strategies, tools, and methodology, this acronym was one of the highlights of his session because it brings everything you need in sales together. Ken has identified over 27 types of inside sales campaigns. Ready for it?

InsideSales 221

InsideSales Lead Scoring Lead Rank Ideal Customer Profile 221

Anthony Cole Training

JANUARY 13, 2014

Yes, the title, "Improve Sales Forecasting to Improve Sales Performance?" It remains a question despite the millions of dollars spent on CRM, sales force automation, training and hype. I read the white paper, and it clearly identified common problems with CRM tools such as SalesForce.com, ACT and other pipeline management tools.

Sales Forecasts 190

Sales Forecasts Forecasting Margin Incentive 190

SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. An LDR is not a sales rep either.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Zoominfo

JULY 11, 2018

51% of B2B marketers can prove how content marketing has increased sales ( source ). 60% of B2B marketers measure success with web traffic, while 51% use sales lead quality, and 45% use social media sharing ( source ). Content Marketing and Sales. B2B Content Marketing Challenges. B2B Content Marketing Distribution.

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Pointclear

FEBRUARY 4, 2014

Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach. Make one set of messaging "dynamic" and tailored based on prospect data. But are they perusing your homepage, or downloading a white paper? Sounds like a happy situation, right?

Top of Funnel 239

Top of Funnel Opportunity Data Revenue 239

SBI Growth

SEPTEMBER 12, 2012

As a sales rep, you need to tell the difference between opportunities that are just interested from those that intend to buy. But if you’re like most sales reps, opportunities that are just interested are getting into the pipeline more often. When a prospect gets their attention drawn to something, that's interest.

Opportunity 288

Opportunity Intent How To Lead Generation 288

The Pipeline

DECEMBER 7, 2011

The Pipeline Renbor Sales Solutions Inc.s Stored in Appointments , Attitude , Business Acumen , Cold calling , Guest Post , Planning , Proactive , Prospecting , Sales Strategy , Sales Success , Sell Better , Video , Voice mail , execution. You can see my answer below, try it out, have some fun, and make some sales.

Pipeline 245

Pipeline Cold Calling Webinar Metrics Hiring 245

The Pipeline

OCTOBER 31, 2011

The Pipeline Renbor Sales Solutions Inc.s Have You Read The Sales Book About? Sales eXchange – 121. Stored in Attitude , Business Acumen , Proactivity , Productivity , Sales Leadership , Sales Success , Sales eXchange , execution. Why not adopt that within sales organizations.

Pipeline 253

Pipeline Top of Funnel Hiring Real Estate 253

The Pipeline

FEBRUARY 24, 2012

The Pipeline Renbor Sales Solutions Inc.s Sales Roulette – Are You A Player? Stored in Attitude , Business Acumen , EDGE Sales Process , Impact Questions , Interactive Selling , Metrics , Next Steps , Proactive , Sales Cycle , Sales Process , Sales Strategy , Sales Success , execution. January 2008.

Pipeline 240

Pipeline Hiring Top of Funnel Cold Calling 240

SBI Growth

JULY 25, 2013

The output focuses marketing efforts on customers & prospects with the highest potential to grow revenues. If you cannot run effective campaigns, you will be hard-pressed to generate leads for the sales force. Lead Management – Someone who form-fills isn’t a sales-ready lead. The best marketers assess both. TECHNOLOGY.

Outsourcing Services 257

Outsourcing Services Lead Rank Buyer Persona Lead Scoring 257

Understanding the Sales Force

JULY 10, 2013

Understanding the Sales Force by Dave Kurlan More and more connections, meetings and potential new business are being scheduled as a result of the use of social media. When salespeople do make calls they quickly learn that prospects no longer answer and don''t return calls from salespeople anymore.

Opportunity 225

Opportunity Pipeline Hiring Real Estate 225

The Pipeline

AUGUST 5, 2011

The Pipeline Renbor Sales Solutions Inc.s Mobile Apps for the Mobile Sales Force. Stored in CRM , Communication , Guest Post , Review , Sales 2.0 , Sales Success , Sales Tool , Sell Better , execution. One profession that stands to benefit most from these apps is sales. A Random Walk Up Sales Street.

Pipeline 275

Pipeline Hiring Travel Twitter 275