The Pipeline

NOVEMBER 3, 2020

There is no doubt that VALUE is central to sales success. Buyers are looking to maximize value, vendors are focused on delivering value, value, value. This has held back the quality of conversation and may explain why some sales take as long as they do. By Tibor Shanto. There is a lot in the piece, and it is worth reading.

Vendor 392

Vendor Maximizer B2B Buyer 392

DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Before we dive in, let’s take a quick look at the most-prospected-to industries. For sellers, context is everything.

Company 156

Company Prospecting Oracle Transportation 156

DiscoverOrg Sales

MARCH 27, 2018

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying the Total Addressable Market should come first. This solution uses your own company data to build reliable market boundaries and sales goals. Bottom-Up market size.

Lead Rank 162

Lead Rank Marketing Hiring Vendor 162

Zoominfo

AUGUST 27, 2024

This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects. These products and platforms are designed to help you identify, engage, and convert your most valuable prospects, ultimately driving growth and success for your organization.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

DiscoverOrg Sales

MAY 8, 2018

So put the phone down and listen up, because we’ve got the inside scoop for how to approach your prospects with a cold call , using the right message at the right time – without sounding like a cold-call creeper. Sales intelligence vs. lead lists. For an individual prospect, this Fit data refers to demographic data: Name.

Cold Calling 241

Cold Calling Prospecting Intent Data Intent 241

The Pipeline

SEPTEMBER 18, 2018

No need to go to the gutter right away, there is a lot to be said for words in sales before we have to go blue. As long as companies fill their sales people’s heads with more “Product Knowledge” than business skills, the challenge will persist. Vendors overemphasize selection criteria that aren’t important to buyers.

Vendor 255

Vendor Discount Insurance Insurance 255

No More Cold Calling

APRIL 15, 2021

Every sales leader says their #1 prospecting challenge is getting leads in the pipe. Considering half of the deals that are forecasted to close don’t, and customer retention has decreased as seller attrition increases, sales teams are facing yet another frustrating year if something doesn’t change. Try this instead.

Lead Gen 397

Lead Gen Sales Qualified Lead Marketing Qualified Lead Leads 397

Hubspot Sales

SEPTEMBER 9, 2024

During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical. Many organizations may closely meet your company’s ideal customer profile (ICP) criteria and warrant sales reps to proactively reach out to them. Sales Qualified Leads (SQLs).

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

No More Cold Calling

APRIL 26, 2021

If you have a big-deal prospect or client, you’d better jump on a plane, catch a train, or take a road trip as soon as possible. I wrote that in 2013, back when virtual sales meetings weren’t the only option. The Problem with Virtual Sales Meetings. B2B sales reps have asked me that question repeatedly over the past year.

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. All of these signals show optimal conditions for a sale.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

DiscoverOrg Sales

AUGUST 7, 2018

Your prospects are out there right now, hunting for a solution to a problem you can solve. But they’re not asking for help from your sales team. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. Unfortunately, sales does not reward second or third place. Demand Gen Report, 2016).

Intent Data 313

Intent Data Intent Data Lead Rank 313

Sales and Marketing Management

JANUARY 20, 2020

Or worse, could you lose your sales job altogether? You could be vulnerable if you’re not sharpening your sales skills and honing the tactics that will help you succeed in 2020. Forrester analyst Andy Hoar didn’t mince words when he spoke at the 2015 Forrester Sales Enablement Forum. Adapt to the Digital Business Environment.

Sales Goal 312

Sales Goal Meeting Trade Show Ideal Customer Profile 312

Zoominfo

APRIL 23, 2020

But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But a lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! JUST KIDDING.

Ideal Customer Profile 189

Ideal Customer Profile Prospecting Intent Data Trade Show 189

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. Buyers Demand Relevance and Timing Prospecting thats irrelevant or poorly timed can harm deals more than help them.

Top of Funnel 130

Top of Funnel Lead Rank Intent Signal B2B 130

No More Cold Calling

DECEMBER 29, 2020

Your referral network is your net worth in sales. How can smart, experienced sales reps let their customer relationships wither? But not all sales teams make those investments. Far too many sales organizations are so focused on bringing in new business that they neglect their current customers.

Referrals 432

Referrals Customer Social Media Revelation 432

Zoominfo

MARCH 21, 2025

Sales is no longer about dialing faster or pitching harder. Today, it all comes down to using smarter sales coaching techniques. Using AI sales tools can help teams level up by analyzing real sales conversations, identifying what works and what doesnt. Sales teams need every advantage they can get.

Sales Coaching 130

Sales Coaching Software Software Coaching 130

The Pipeline

AUGUST 31, 2021

While the calendar may not agree, Labor Day, from a sales standpoint, is the end of Summer. Closing business and prospecting to ensure you avoid the January lull with a pipeline that propel you to success. The best way to approach is to take your cues from your prospects, buyers and clients. By Tibor Shanto.

Harvest 360

Harvest Referrals Call-back Video 360

The Pipeline

SEPTEMBER 25, 2017

In most instances or conversation this misuse (or abuse) of the two may not matter or have tangible consequences, but in sales, well, they do. These are not bad, but are usually product or vendor centric. This is where sellers make the mistake of only focusing on risks they perceive prospects may focus on while comparing providers.

Vendor 272

Vendor Buyer Travel Objections 272

Tenbound

JANUARY 28, 2025

In todays competitive business landscape, Sales Technology software has become a must-have for organizations aiming to streamline operations, enhance productivity, and drive revenue growth. Tenbound lists over 3500 Sales Tech companies in the directory. – Are we struggling with lead generation, prospecting, or closing deals?

Sales Technology 91

Sales Technology Software Software Vendor 91

Sales 2.0

NOVEMBER 22, 2019

How would you do if you and your clients (and prospects) were on the Newlywed game? What do you look for in a vendor? Who gets involved in choosing a new vendor? It’s going to help a lot to know the answers to these type of Newlywed Game questions about your clients–and hence your prospects. How are you measured?

Vendor 307

Vendor Face-to-face Tools Prospecting 307

No More Cold Calling

JUNE 25, 2020

Are you looking for your B2B sales leads in all the wrong places? Is your sales team searching too many faces, looking for traces of prospects, instead of narrowing the search to recruit only your ideal clients? There’s a better way, but it takes guts and conviction from every sales leader. Your conversation shifts.

Lead Generation 409

Lead Generation B2B Lead Scoring Lead Rank 409

No More Cold Calling

OCTOBER 1, 2020

I used to think it was just sales newbies who struggled with referral reluctance. I wondered about those in non-traditional sales roles like customer success, CPAs, attorneys, architects, engineers, and consultants—who are now being asked to sell. Sales Leadership Is Missing It Big (and Here’s the Proof). Why would they?

Referrals 373

Referrals Cold Calling Sales Qualified Lead Call-back 373

Hubspot Sales

MARCH 13, 2025

According to a 2023 survey of over 450 sales leaders, 91% of their teams missed quota that year. And even with revenue up in 2024 , reps are still struggling to meet their sales goals. Getting stuck on YTD sales. Projecting a sales cycle ahead of time gives sellers a better chance of making their numbers.

Revenue 95

Revenue Meeting Top of Funnel Forecasting 95

Zoominfo

AUGUST 2, 2020

B2B data is enterprise-focused information used to improve sales and marketing campaigns. Fit data helps marketers score and segment prospects into personas suitable to be in your customer base. Opportunity data helps identify favorable conditions for a company to act on when prospecting. What is B2B Data? Opportunity Data.

B2B 245

B2B Data Vendor Intent Data 245

Zoominfo

JANUARY 27, 2023

Sales prospecting is arguably the most critical part of a sales professional’s workflow. Sales prospecting is a foundational element for a revenue team — it’s the practice of identifying and connecting with potential customers to initiate the sales cycle. What is Sales Prospecting?

Ideal Customer Profile 130

Ideal Customer Profile Prospecting Intent Data Buyer Persona 130

DiscoverOrg Sales

MAY 24, 2017

When DiscoverOrg hosted a Meet-Up event, “Overcoming Roadblocks When Selling Enterprise IT,” we expected insights into how successful sales people identify and access key decision makers at targeted accounts. But how do you use this data to make an informed, relevant sales pitch? Don’t make a discovery sales call to the CIO.

Account Based Marketing 264

Account Based Marketing Decision Maker Referrals Vendor 264

Sales and Marketing Management

FEBRUARY 12, 2020

Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. Revenue teams – Companies will move beyond simply aligning sales and marketing toward revenue teams? super teams that include customer success in the same organization as sales, marketing and operations.

Trends 289

Trends Ideal Customer Profile InsideView Customer 289

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. Read more: Cold Call Sales Voicemail Scripts.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Mr. Inside Sales

JANUARY 19, 2024

I don’t know why sales reps still have trouble handing this typical blow off. I know it makes sense to have several vendors you can check pricing and availability with, and having another supplier in your back pocket is only going to help you, right?” [Get ON DEMAND SALES TRAINING THAT GETS RESULTS!

Face-to-face 273

Face-to-face Gatekeeper How To Decision Maker 273

Zoominfo

FEBRUARY 12, 2021

B2B social selling is an important and viable channel for B2B marketers and sales professionals. B2B professionals are using social media in the same way that B2C consumers are using it: they’re doing research, educating themselves, and establishing relationships with vendors who can help them. What is B2B Social Selling?

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

No More Cold Calling

JUNE 9, 2019

Successful sales professionals understand that technology is a must-have business tool. But very few understand how to incorporate technology into their prospecting strategy. Consider this: Despite the ever-growing treasure trove of new sales technology, sales is actually harder than it used to be. Don’t believe me?

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Scoring Lead Rank 269

No More Cold Calling

DECEMBER 7, 2018

When I interviewed Wes, senior vice president of sales for a well-known marketing automation company, I expected to hear all about the advantages of using his technology. Instead, he talked about the power of relationships for sales. He chose the vendor his friend recommended. Boy, was I wrong! It’s who you know.”.

Referrals 310

Referrals How To Cold Calling Lead Generation 310

The Pipeline

JUNE 4, 2019

Not a popular refrain among sales types, which may explain why nearly half of B2B reps will miss quota this year. In a world obsessed with ‘big,’ even more so than sales success, make it small may seem counter-intuitive. While I am not working with sales teams, I am buying. I Wanna Believe.

Discount 268

Discount Vendor Quota Buyer 268

Vengreso

NOVEMBER 19, 2024

In an era where efficiency and productivity are paramount, AI sales assistant software emerges as a game-changer for businesses eager to streamline their sales processes and maximize output. At the core of AI sales assistant software lies its capacity to automate repetitive and time-consuming tasks.

Software 115

Software Software Scale Sales Qualified Lead 115