DiscoverOrg Sales

FEBRUARY 14, 2018

Trade shows are an exciting opportunity for sales professionals to develop relationships with prospects and show off the latest products and services. We asked Jake Shaffren, our Director of Sales Development at DiscoverOrg and trade-show prospector extraordinaire, how he approaches the process.

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Trade Show Prospecting Face-to-face Decision Maker 193

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Does your team actually do that? It’s time-consuming, yes.

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Trade Show Lead Generation Sales Qualified Lead Marketing Qualified Lead 191

Sales and Marketing Management

MARCH 26, 2018

Author: Steve Randazzo Once upon a time, trade shows were deemed the kings of B2B marketing events. Today the fairytale-like success of trade shows has dwindled, and the shows seem more like a hassle. Others, like the Food Marketing Institute show in Chicago, have disappeared entirely.

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Trade Show Decision Maker Travel Hotels 180

MTD Sales Training

APRIL 6, 2012

The prospect stops by your booth. Then a few days, a week or more later, you call the prospect back, only to find that the situation is the equivalent of a cold call. You make a connection and engage in a productive conversation, discussing possible interests and developing some rapport. If you have ever returned [.]

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Trade Show Cold Calling Leads Marketing Qualified Lead 272

SBI Growth

APRIL 23, 2019

If you have been to a trade show in the last 2-3 years, you know that trade show booths are becoming more and more spectacular. As a spectator just a few weeks ago, I attended one of the largest medical.

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Trade Show Marketing Campaigns Opportunity 180

Zoominfo

FEBRUARY 21, 2018

In-person interaction is the best way to create meaningful relationships with prospects. That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. Today we give you six ways to boost your trade show ROI.

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Trade Show ROI Marketing Promotion 173

The Sales Heretic

MARCH 20, 2018

Trade shows are a vital component of many companies’ marketing mix. From general shows to specialty functions; tiny, local shows to gigantic, international affairs; consumer shows to industry events, trade shows are a 13 billion dollar-a-year industry in the U.S.

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Trade Show Consumer Industry Marketing 170

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

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Trade Show Marketing Social Media Lead Rank 187

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

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Lead Capture Software Software Sales Qualified Lead 130

Sales 2.0

MARCH 6, 2021

This is a guest post from David Kreiger, the President and Founder of SalesRoads, a conversation-based lead generation service that generates uniquely-qualified sales opportunities. “I would say outbound sales has been a big success story,” Stephen followed up. . Here is what we found.

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Trade Show Lead Generation Outsourcing Services Sales Qualified Lead 195

Alice Heiman

OCTOBER 24, 2018

77% of executive decision makers found at least one new supplier at the last trade show they attended ( Spingo ). Many of you have sales plans for 2019 that includes attending and exhibiting at trade shows to generate leads. The show was huge, and thousands of people walked through the exhibit area.

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Trade Show Follow-up Social Media Decision Maker 133

DiscoverOrg Sales

MAY 6, 2016

Trade show season is here. With some pre-show negotiation for the contact list, and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up. Timing is everything!

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Trade Show Webinar Metrics Strategy Prospecting 133

Zoominfo

JANUARY 30, 2019

In-person interaction is the best way to create meaningful relationships with prospects. That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. Today we give you six ways to improve your trade show ROI.

Trade Show 130

Trade Show ROI Marketing Promotion 130

Sales Hacker

MARCH 6, 2020

Lack of audience engagement in trade shows and conference presentations severely hurts your ability to communicate critical information about your company’s products or services. Think of this meeting at your booth like a short prospecting call. Focus on the quality of your prospects, not quantity. Engage Early.

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Trade Show Lead Rank Conference Sales Qualified Lead 131

The Pipeline

JULY 16, 2019

For sales, that common purpose something other than an “enemy.” The common goal in sales is winning your prospect’s prospect. Again, this makes the people your prospect is trying to win, your responsibility as well. Our prospects’ buyer’s objectives and requirements are the common and crucial factor.

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Prospecting Trade Show Objections Buyer 284

Pointclear

JANUARY 26, 2012

These are the five essential channels you can rely on for generating a steady stream of inquiries that you can then convert to qualified leads, and have a prayer of closing enough sales to meet your revenue quota. Your website The source of your cheapest and most qualified sales leads is right at your fingertips: your company website.

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Media netFactor Direct Mail Trade Show 233

Janek Performance Group

NOVEMBER 3, 2021

In-person networking events and trade shows are opening back up. Meeting current customers and networking with new prospects face to face is what we do in sales. Taking clients out for dinner and building new relationships is an aspect of sales that will never change. The answer is a firm YES.

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Trade Show Face-to-face Sales Qualified Lead How To 118

Pipeliner

NOVEMBER 24, 2024

The conversation delved into the evolution of sales strategies in response to changing buyer behavior, particularly in the wake of the COVID-19 pandemic and the rise of artificial intelligence. This blog post will break down the key insights and actionable advice shared by Wes, focusing on his five proven steps to making every sale.

Video 116

Video Strategy Top of Funnel Direct Mail 116

Hubspot Sales

APRIL 6, 2020

Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. Here are some ways to generate qualified leads in place of live events and trade shows. Host webinars and online workshops.

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Trade Show Sales Qualified Lead Lead Rank Lead Scoring 132

Sales and Marketing Management

JANUARY 18, 2021

Author: Sean Gordon The rollercoaster of the past year has forced companies to drastically alter their operations, all with their employees, customers and prospects in mind. So, how will we see video continue to evolve in 2021, and how can marketing and sales teams best use it to their advantage? That’s where video emails come in. .

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Video Scale Marketing Face-to-face 317

Sales Gravy

NOVEMBER 14, 2024

In this lively episode of The Sales Gravy Podcast, Jeb Blount welcomes Patrick "Pops" Garrett, Founder & Chief Drinking Officer of DrinkCurious, to explore the unique intersection between bourbon tasting and sales engagement. The virtual tasting quickly became a solution to this problem.

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Trade Show Advertising Advertising Webinar Metrics 98

Hubspot Sales

APRIL 6, 2020

Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. Here are some ways to generate qualified leads in place of live events and trade shows. Host webinars and online workshops.

Trade Show 124

Trade Show Sales Qualified Lead Lead Rank Lead Scoring 124

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Does your team actually do that? It’s time-consuming, yes.

Trade Show 100

Trade Show Lead Generation Sales Qualified Lead Marketing Qualified Lead 100

Pointclear

DECEMBER 17, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.

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Harte Hanks Lead Rank B2B Data 232

Jeffrey Gitomer

JUNE 14, 2011

Tweet Share To maximize your networking effectiveness, you must follow one simple rule: Rule A1A — go where your customers and prospect go, or are likely to be. This is a great place to learn more about your customers AND get introduced to your prospects. Trade shows. Invite a prospect to dine. Here are the 21.5

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Networking Hiring Trade Show Social Media 325

SBI Growth

AUGUST 26, 2012

I hear from sales and marketing leaders on a regular basis that they need more leads. The most common marketing efforts to drive leads include paid search, SEO, social media, outbound email, teleprospecting and trade shows. In other words, content marketing is communicating with your customers and prospects without selling.

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Lead Scoring Lead Rank Marketing Qualified Lead Leads 306

SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. The new buyer isn’t hanging out at trade shows.

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Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Smooth Sale

APRIL 8, 2024

Photo by SNCR_Group Attract the Right Job Or Clientele: Maximize Your Trade Show Success And Business Growth Trade shows are vital to the business landscape, offering unparalleled opportunities for networking, learning, and showcasing innovations. Send personalized thank-you notes.

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Trade Show Maximizer Direct Mail Networking 97

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Marketing Social Media Lead Rank 100

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. Read more: Cold Call Sales Voicemail Scripts.

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B2B Trade Show Intent Data Buyer Intent 237

Sales and Marketing Management

JANUARY 20, 2020

Or worse, could you lose your sales job altogether? You could be vulnerable if you’re not sharpening your sales skills and honing the tactics that will help you succeed in 2020. Forrester analyst Andy Hoar didn’t mince words when he spoke at the 2015 Forrester Sales Enablement Forum. Adapt to the Digital Business Environment.

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Sales Goal Meeting Trade Show Ideal Customer Profile 312

Score More Sales

MAY 27, 2013

In past posts I’ve talked about how your social footprint is your 365 day per year, 24×7 online trade show where your buyers and potential referral partners can learn about you on their own schedule. There are three major reasons you need to have regular time blocked off in your calendar for being social online.

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Inside Sales Trade Show Ideal Customer Profile Telecommunications 230

Selling Power

NOVEMBER 6, 2018

Is a trade show a waste of money? It doesn’t have to be. Just follow this three-step process.

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Trade Show How To Marketing Qualified Lead Leads 99

No More Cold Calling

DECEMBER 8, 2011

Solid, smart sales are focused on our clients’ pain points, not on the tech demo. You want to show me your cool technology with all the bells and whistles. I just attended a trade show and that was pretty much the dialogue I heard. Yes, I know it’s tough working a trade show. Of course you would.

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Trade Show Closing ROI Engineering 249

The Pipeline

MAY 21, 2019

Most trade shows I attend, I do so to prospect, not as an exhibitor. Organizers kindly line up prospect in neat little stalls, one after the other. This time I got to experience trade shows like most mortals do. It does not change the nature of the sale. By Tibor Shanto. Exhibit Next Steps.

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Trade Show Lead Scoring Lead Rank Sales Qualified Lead 232

Score More Sales

MARCH 18, 2014

Today, I''m pleased to share the amazing topper donated by Jonathan Farrington of Top Sales World. We have always had to communicate with potential buyers, ask for referrals, work trade shows, and advertise / market for new business. Sellers and sales organizations, like most everyone, often see change as hard.

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Trade Show Ideal Customer Profile Lead Scoring Lead Rank 250

Score More Sales

OCTOBER 30, 2014

Here are three reasons you should work to improve your digital presence right now: Your Sales Reps Want Meetings with Executives. So you pay your sales reps money to prospect and find buyers – it makes sense that you also invest in having the best representation of your company when they find it online. Your Virtual Trade Show.

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Trade Show Company Engineering Compensation 215