Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Zoominfo

FEBRUARY 15, 2023

For many sales professionals, today’s business environment is unlike anything they’ve ever seen. Broad economic and societal shifts — amplified by the COVID-19 pandemic and continued technological disruption — are resulting in longer sales cycles, more discerning buyers, intensifying competition, and lingering uncertainty.

Survey 130

Survey Prospecting Customer Face-to-face 130

The Sales Hunter

FEBRUARY 20, 2019

Sales is not a destination; sales is a journey of continual learning. The discussion continues about whether sales is an art or a science. People are quick to point out the number of new sales tools created by advances in technology; however, all of this is just noise. This is where prospecting has to come in.

Prospecting 236

Prospecting Social Media Call-back Media 236

Hubspot Sales

SEPTEMBER 12, 2024

A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. who make purchasing decisions for their teams (hereafter the 2024 B2B Buyer survey) found that half of them find the B2B buying experience outdated. The profile of your buyers will vary depending on your industry, but the 2024 B2B Buyer survey identifies a few key points.

Hubspot 116

Hubspot B2B Buyer Data 116

The Pipeline

OCTOBER 15, 2020

The challenge is that most salespeople and sales organizations tend to focus on one over the other. Learn to effectively balance the two this afternoon when I present “ How to Succeed in Sales through Execution and Messaging. Focus on the “Why,” not “What” or “How” of sales. Leading with an actionable definition of value.

Survey 235

Survey How To Analysis Lead Scoring 235

Zoominfo

MARCH 12, 2025

Sales leaders need to make sure that every interaction counts and that means understanding which accounts are the best fit, when to reach out, and how to solve customer challenges. 70% reduction in data inaccuracy , saving time and effort for reps 1,100+ hours saved from manual data enrichment, allowing sales reps to focus on closing deals.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Sales and Marketing Management

SEPTEMBER 28, 2020

Sales and marketing teams have been slashed, and pipelines are running dry. Census Small Business Pulse Survey estimates that less than 20% of businesses have enough cash reserves to cover three months of operations. Old Sales Funnels Are Drying Up. B2B Sales Operations Are Changing for Good. in the next year.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Hubspot Sales

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” Now at this point, you may be thinking, “My gosh! It's relatively self-explanatory. Types of Business Emails 1.

Ideal Customer Profile 111

Ideal Customer Profile Proposal Lead Rank Referrals 111

Hubspot Sales

JULY 30, 2024

As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Read on to hear my tactics for ending a sales email.e Read on to hear my tactics for ending a sales email.e

Closing 122

Closing Quota How To Webinar Metrics 122

No More Cold Calling

AUGUST 2, 2018

The odds might not be in your sales team’s favor … yet. I’ve interviewed many sales reps over the past two months, trying to better understand the challenges they face in today’s fast-paced, digital-first sales environment. And still they are expected to prospect and bring leads into the pipe.

Data 297

Data Quota Face-to-face Trends 297

No More Cold Calling

APRIL 15, 2021

Every sales leader says their #1 prospecting challenge is getting leads in the pipe. And as of July 2020, 69 percent of B2B reps didn’t have enough leads in their pipeline to meet their annual quotas, according to a survey by ValueSelling Associates. None of us stands out during prospecting. Try this instead.

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

No More Cold Calling

APRIL 26, 2021

If you have a big-deal prospect or client, you’d better jump on a plane, catch a train, or take a road trip as soon as possible. I wrote that in 2013, back when virtual sales meetings weren’t the only option. The Problem with Virtual Sales Meetings. B2B sales reps have asked me that question repeatedly over the past year.

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287

Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. And when outdated, incomplete, and unreliable data meets the rising complexity of modern buyer behaviors, the result is chaos bad data erodes the effectiveness of marketing campaigns, derails sales efforts, and creates inefficiencies across revenue operations.

B2B 130

B2B Intent Signal Scale Marketing 130

No More Cold Calling

JANUARY 3, 2019

It’s also key for sales success. Top salespeople ask prospective clients lots of questions to get to the real problem. They work collaboratively with their sales team, customer service team, product team, marketing team—you name it. And together, they all achieve sales success. These top reps aren’t lone rangers.

Google 299

Google Face-to-face Cold Calling Survey 299

Vengreso

OCTOBER 23, 2024

What started as a casual discussion on sales strategy soon became a full-blown argument. We disagreed on many points and had the same opinion on only a handful, one of which is the potential of video prospecting to generate leads and close more deals. Then and there I decided to write a guide on video prospecting.

Video 67

Video Lead Scoring Lead Rank Prospecting 67

Zoominfo

FEBRUARY 20, 2025

We surveyed over 11,000 revenue professionals to uncover exactly how GTM teams use ZoomInfo to expand markets, accelerate sales cycles, and drive revenue. Thats not just more prospects its the right prospects. And theyre reaching these prospects at the right time. The results? Copilot users reported saving 10.5

Report 130

Report Account Based Marketing Sales Qualified Lead Customer 130

Sales and Marketing Management

APRIL 9, 2018

Author: Rich Lanchantin, CEO, Qstream With unemployment rates at a 10-year low, it simply isn’t practical to buy your way to sales performance by cherry-picking top reps from the market. Instead, the most resilient and successful sales organizations are building programs that draw maximum value from more of their existing reps.

Sales Enablement 276

Sales Enablement Hiring Lead Rank Lead Scoring 276

Sales and Marketing Management

SEPTEMBER 28, 2018

It left me wondering whether that sentiment rings true now that inside and outside sales reps are spending more time connecting with prospects and customers remotely versus face-to-face. million sales professionals in the country, more than 47 percent were inside salespeople. What there isn’t much of is research?—?until

Meeting 250

Meeting Sales Meeting Face-to-face Margin 250

The Pipeline

OCTOBER 19, 2020

Sales Scrum Episode #22 – Guest Jeff Goldstein. Jeff is an engineer by training, he has spent his entire career grinding out a sales number as VP and GM of the Canadian subsidiaries of Data General/EMC, NetApp and Veeam Software. He shares his 25+ years of sales leadership and helps you lead and sell through all types of markets.

Sales Qualified Lead 220

Sales Qualified Lead Engineering Survey Sales Leadership 220

No More Cold Calling

JUNE 25, 2020

Are you looking for your B2B sales leads in all the wrong places? Is your sales team searching too many faces, looking for traces of prospects, instead of narrowing the search to recruit only your ideal clients? There’s a better way, but it takes guts and conviction from every sales leader. Your conversation shifts.

Lead Generation 409

Lead Generation B2B Lead Scoring Lead Rank 409

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. But Kavadellas recognizes the golf course doesn’t suit everyone as an effective setting for a sales meeting.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

DiscoverOrg Sales

MAY 1, 2018

Account based sales development is a sales process specifically designed for selling to enterprise companies. In fact, a survey of 5,000 stakeholders involved in making B2B purchases found that an average of 5.4 Cold email most certainly should be incorporated into an account-based sales strategy.

Account 276

Account Top of Funnel Decision Maker Segment 276

Zoominfo

FEBRUARY 25, 2021

Is your team going in the same direction as sales development and sales? B2B marketing and sales can use swim lanes to map and track their responsibilities — from qualifying marketing leads to closing deals. In other words, swim lanes are a way to align your sales and marketing teams. Hey, Marketing. What are swim lanes?

Sales Qualified Lead 214

Sales Qualified Lead Marketing Qualified Lead Lead Rank Marketing 214

Sales and Marketing Management

JUNE 22, 2020

Author: TIM RIESTERER Sales reps who were selling in person a few months ago are now steeped in a very different (virtual) reality. But how do salespeople feel about remote sales calls versus in-person presentations? COVID-19 accelerates expected B2B sales trends. 4 tips for more engaging remote sales presentations.

Face-to-face 246

Face-to-face Call-back Survey Buyer 246

No More Cold Calling

AUGUST 14, 2019

I would work with small-to-medium companies to craft their sales strategy. By chance, they were conducting a customer satisfaction survey with 50 of their best clients. The survey was several rounds. To this day, I have no idea where the question came from, but that survey was the genesis of my business. Glad you asked.

Referrals 291

Referrals Cold Calling Survey Scale 291

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. All of these signals show optimal conditions for a sale.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

JANUARY 6, 2021

Read on to discover the latest CRM trends for sales and marketers to use in 2021—and beyond. They have always been crucial for valuable customer insights for sales and marketing teams to act on, with the shared goal of closing more deals. Share the same goals and tools between sales and marketing teams. Future Trends in CRM.

Trends 246

Trends CRM Top of Funnel Marketing 246

Hubspot Sales

JUNE 13, 2023

85% of salespeople using AI/automation agree it makes their prospecting efforts more effective. As prospecting is an extremely critical step in the sales process , adopting AI to help with your processes is worth considering. Read on to learn more about using AI for sales prospecting and specific use cases for generative AI.

Prospecting 130

Prospecting Lead Scoring Lead Rank Sales Qualified Lead 130

No More Cold Calling

FEBRUARY 15, 2018

At most companies, the sales process is a balancing act that doesn’t always work so well. Layered on top of these activities are a myriad of sales enablement and social selling tools—all of which are intended to help salespeople with effective prospecting and, in turn, generating qualified sales leads. in my Referral I.Q.

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

Zoominfo

MARCH 27, 2019

Most importantly, you’d have a list of highly-qualified, sales-ready prospects to reach out to. Here at ZoomInfo, we’re big proponents of using technographics as part of the sales process. But, we’ve struggled to find any outside research regarding the use of technographics by B2B sales professionals.

Report 222

Report Data B2B Survey 222

Hubspot Sales

NOVEMBER 22, 2024

But, oof, I don‘t need to tell you how challenging life in sales can be. Boo, you were ghosted by a prospect you thought for sure would convert. Whether you win or lose, it doesn't stop the sales targets from rolling in each month. For a start, these AI sales tools can help you quickly draft and personalize prospecting emails.

Lead Generation 72

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 72

Sales and Marketing Management

JULY 24, 2020

According to a survey from management consulting firm Korn Ferry, 63% of millennials said the primary purpose of businesses should be improving society instead of generating profit. Here’s how to inspire your millennial and Gen Z sales reps using mission-driven prospecting gifts and employee recognition. Build confidence.

Incentives 227

Incentives Incentive Motivation Demographics 227

Sales and Marketing Management

JUNE 8, 2020

According to a survey from management consulting firm Korn Ferry, 63% of millennials said the primary purpose of businesses should be improving society instead of generating profit. Here’s how to inspire your millennial and Gen Z sales reps using mission-driven prospecting gifts and employee recognition. Build confidence.

Incentives 227

Incentives Incentive Motivation Demographics 227

Sales and Marketing Management

APRIL 30, 2018

Davis Excellent sales managers aren’t made overnight. As a manager, you’re always learning and growing along with your sales team. Here are five off-the-beaten-trail tactics you can use to foster those relationships and move toward being an excellent sales manager. Is your sales team having troubles closing sales?

Sales Management 268

Sales Management Hiring Motivation Construction 268

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies.

B2B 277

B2B Intent Signal Customer How To 277