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CROs: Stop Chasing Clicks—Start Building Connections

No More Cold Calling

Digital isnt a sales strategy. A sales strategy isnt about tools or trendsits about how your company attracts and serves customers. Yet, too many sales leaders fall into the trap of believing the latest digital sales tools or automation platforms will solve their sales prospecting problems.

Referrals 310
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Tell Your Prospect How You Failed

The Sales Heretic

Stories and case studies are powerful sales tools. They provide proof of our abilities and enable our prospects to see themselves benefitting just as our previous customers have. They give us opportunities to showcase how wonderful our product or service is. There’s just one problem with them. Everyone’s stories are the same.

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Leveraging AI to Supercharge the Human Side of Sales

Zoominfo

It’s also raising big questions about the future of the sales profession — including lingering worries that many sales jobs could soon be replaced by machines. According to several top sales experts, it’s not quite that simple. This is what takes your sales process to the next level,” Frattini says.

Scale 235
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AI Sales Assistants: The Next Great Sales Software Tools

Zoominfo

Reaching the right prospects at the right moment is often the difference between closing a deal and coming in second. And in the age of AI-assisted sales, what was once a long process of research, targeting, and crafting outreach has now become remarkably fast. What is AI Sales Assistant Software?

Software 211
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Best B2B Sales Tools for 2025: The Essential Toolkit for Sales Success

Zoominfo

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. The bad news?

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The Top Sales Tool for 2014

SBI Growth

As a Sales Operations leader, you have 3 major challenges heading into 2014. Understanding how your customers are evolving and determining whether your sales team is keeping pace. This tool has been around for a few years now. To assist you further, sign-up for SBI’s Sales & Marketing Research Review here.

Tools 300
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Go retro for important prospects

Sales 2.0

The first number is the number of emails I get as a marketing manager each quarter from sales people. The second number is the number of phone calls I get from sales people each quarter. The last number is the number of letters and notes I receive from sales people each quarter. Yes, this is still the Sales 2.0