Death of a Sales Tool: The ROI Calculator
SBI Growth
JANUARY 3, 2013
The book, Conversations That Win the Complex Sale , captures why: “If a prospect still needs convincing about the impact of your solution, an ROI calculator won’t get them there ”. In fact, your sales reps would be better off without it. For me, the helpful tool became a crutch. How can the customer say no to that?
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