Sales and Marketing Management

AUGUST 28, 2020

Author: Annie Reiss, Chief Marketing Officer, CloudShare While businesses determine how to safely return to something resembling a pre-COVID world, software sales teams are still racing to meet their quotas and keep business moving. Here are some ways that sales teams can remain productive and maximize opportunities with prospects. .

Software 177

Software Software Skype Transportation 177

SBI Growth

AUGUST 25, 2013

The software company’s VP of Sales boasted about his win rate. If the sales team was getting better, why did they keep missing quota? Their shortlist could be created without even interacting with sales representatives. The software company VP of Sales missed the shift in buyer power.

Buying Cycle 314

Buying Cycle Collateral Software Software 314

Gong.io

SEPTEMBER 12, 2022

It can be easily done by building a simple and repeatable sales cycle. A well-defined sales cycle is the bread and butter of a consistent sales team. It helps them close deals faster and project sales pipelines more accurately. . What is a sales cycle? Why is a sales cycle important?

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Sales Cycle Ideal Customer Profile Lead Rank Marketing Qualified Lead 118

Zoominfo

MARCH 29, 2023

This often leads to larger buying committees, more avenues for approval, and elongated buying cycles. Vendr, a SaaS buying platform, recently found that sales cycles for software have settled at about 46 days, a 40% increase since 2020.

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Sales Cycle Intent Signal Lead Rank Decision Maker 130

SBI Growth

FEBRUARY 26, 2013

These LDRs were well trained and capable of qualifying true prospects. Prospects who did engage were speaking with multiple vendors as well. Prospects who did speak with the Teleprospectors were better informed and more aware of competitive alternatives. Prospects were called twice a month instead of once a month.

Competition 323

Competition Customer Lead Rank Top of Funnel 323

Zoominfo

NOVEMBER 1, 2024

And account-based marketing software is what helps your team nail all three with perfection. In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

NOVEMBER 18, 2024

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. What is Visitor Identification Software? Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Hubspot Sales

DECEMBER 27, 2021

If you're looking to optimize your sales process, close more deals, and delight more prospects and customers, then you should consider the quote to cash process. Quote to cash refers to the parts of the sales cycle that drive revenue. Quote to Cash Cycle). The sales rep presents the proposal to the prospect.

Software 120

Software Software Hubspot Proposal 120

Zoominfo

JANUARY 27, 2023

Sales prospecting is arguably the most critical part of a sales professional’s workflow. Sales prospecting is a foundational element for a revenue team — it’s the practice of identifying and connecting with potential customers to initiate the sales cycle. What is Sales Prospecting?

Ideal Customer Profile 130

Ideal Customer Profile Prospecting Intent Data Buyer Persona 130

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

Alice Heiman

APRIL 11, 2023

Is your sales team struggling to have conversations with the right buyers? Better prospecting is the most direct path to increase sales conversations. Wendy Weiss takes us through the four steps to improve your sales team’s ability to schedule sales calls. Watch the podcast below or on our YouTube channel.

Lead Rank 126

Lead Rank Sales Qualified Lead Conversion Prospecting 126

Zoominfo

APRIL 23, 2020

But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. Time to plan your next marketing campaign or start prospecting into your top accounts! But there’s data, and then there’s data. JUST KIDDING.

Ideal Customer Profile 189

Ideal Customer Profile Prospecting Intent Data Trade Show 189

No More Cold Calling

OCTOBER 9, 2014

And he made the business case for his software application by quoting details about the results his clients were experiencing. It’s our job as smart, strategic sales pros to deliver value—real value—and we can only do that if we’ve invested time in researching our prospects. All good so far. Because Buyer 2.0

Cold Calling 280

Cold Calling Call-back Small Business Small Business 280

Allego

DECEMBER 20, 2023

I’m willing to bet you’re like me when it comes to buying something, whether it’s a new pair of boots or enterprise software. One such technology, Digital Sales Room software , has emerged as a game-changer, empowering sales teams to operate seamlessly in a virtual environment. What Is Digital Sales Room Software?

Software 125

Software Software Lead Rank Vendor 125

Sales and Marketing Management

APRIL 28, 2019

Especially now, when new sales-related tech seems to crop up weekly: data management systems, sales forecasting, customer relationship management software, and automated email marketing platforms. But even with these advanced solutions, we’re forgetting one key aspect of sales: the human connection. And … Action!

Video 214

Video Closing Scale Face-to-face 214

Hubspot Sales

SEPTEMBER 15, 2023

What you need is customer relationship management (CRM) software. A CRM solution can save you time, keep your team organized, and boost sales and customer retention, no matter your size. Here are four ways a CRM software pays for itself once you get it up and running.

Small Business 119

Small Business Small Business Software Software 119

Zoominfo

MAY 25, 2022

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What is Sales Intelligence? Here’s what you should look for: 1.

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

Zoominfo

JULY 24, 2020

When sales and marketing don’t communicate properly, you risk broken processes and inconsistent metrics. Sales reps spend a lot of time looking for content to share with prospects, or sorting through leads that don’t necessarily meet the mark. That’s exactly what good communication between sales and marketing does.

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Top of Funnel Marketing How To Funnel 301

Sales and Marketing Management

OCTOBER 16, 2017

They’ve been through it so many times they can rattle off the typical objections from customers and prospects: “I don’t have time to hear this pitch”. Storytelling gives a prospect a compelling reason to hear you out. Storytelling is vital at every point in the sales cycle. It’s not a high priority for us”. “I Cold calls.

Real Estate 243

Real Estate Construction Scale Hiring 243

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Zoominfo

JUNE 10, 2018

Yet, as we explained in a recent blog post , there are many tips and tricks sales reps can use to bypass common objections during the sales cycle. Research shows price objections are the number one objection sales rep face—but half of all price objections are phony ( source ). Put yourself on their team.

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Objections Case Study Face-to-face Study 239

DiscoverOrg Sales

MAY 7, 2019

But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. Time to plan your next marketing campaign or start prospecting into your top accounts! There’s data, and then there’s data. JUST KIDDING.

Ideal Customer Profile 150

Ideal Customer Profile Prospecting Intent Data Trade Show 150

Zoominfo

APRIL 11, 2018

How a prospect answers this question can tell you a lot about how they read emotions and navigate tense situations. To succeed in B2B sales, a rep needs to be a quick thinker. After analyzing a prospect, a rep must think on their feet and quickly offer up a solution that will appease a prospect’s concerns. Persistent.

Hiring 178

Hiring B2B Sales Cycle Call-back 178

Sales and Marketing Management

OCTOBER 27, 2020

Solution – Data shows that sales cycles for won deals has actually become shorter compared to pre-pandemic times, and average win rates are back to what they used to be during normal times. Good CRM will help qualify leads so that salespeople can only focus on the ones with highest potential, therefore keeping the sales cycle on track.

Social Media 194

Social Media Quota Sales Qualified Lead Face-to-face 194

Zoominfo

NOVEMBER 20, 2018

A first-touch attribution model assigns all credit to the first touchpoint that leads a prospect to an eventual conversion. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps. Multi-Touch Attribution Models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

SalesLoft

APRIL 18, 2024

With more than 130 software integrations across your CRM, core business, and broader GTM applications — PLUS an open API — Salesloft’s Revenue Orchestration Platform connects your third-party data and applications in one place. Synthesize sales data in an automated workflow “Data is like garbage.

Software 98

Software Software Top of Funnel Intent Signal 98

Zoominfo

AUGUST 12, 2020

Popular to contrary belief, sales teams can not only survive in the age of buyer empowerment, but use buying behavior to their advantage — so long as processes and prospecting tools that help engage the right buyer, at the right time, with the right message. Inside Sales or Field Sales? (or

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B2B Lead Rank Sales Qualified Lead Top of Funnel 200

Sales and Marketing Management

JULY 24, 2017

They’re known as The four P’s, which can be broken down as follows: Purpose – Is the prospect’s actual intent to purchase your solution? Plan – How will the deal move forward through the sales cycle? Risk is commonly created by a sales rep having to “take the prospect's word” for various aspects of the pending deal.

Forecasting 224

Forecasting Quota Pipeline Follow-up 224

Vengreso

AUGUST 12, 2024

The sales cycle, or sales cycles, is a systematic approach adopted by sales teams to monitor and finalize transactions, beginning with the recognition of prospective customers and continuing through acquiring their business to cultivating enduring partnerships.

Sales Cycle 68

Sales Cycle Ideal Customer Profile Strategy Sales Qualified Lead 68

Zoominfo

MAY 7, 2021

“The summary of it is that we prospected like heck, we did probably 50 to 100 demos, we struck out a lot, and every time we struck out we just kept going and going and going. In the same month that Lyon lost the first deal, he immediately started prospecting for the second. Challenges to Closing Big Business Deals.

Closing 246

Closing Commission Licensing Hiring 246

Crunchbase

DECEMBER 6, 2021

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? What is sales prospecting?

Ideal Customer Profile 111

Ideal Customer Profile Tools Prospecting Lead Rank 111

Vengreso

MARCH 2, 2021

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. What is Prospecting?

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Zoominfo

NOVEMBER 9, 2020

What Tools Do People Use for Sales Funnels? Marketing Funnel vs. Sales Funnel Resources. What is a Sales Funnel? The traditional sales funnel is a stage-based approach to turning prospective leads into buyers. Implementing a sales funnel helps business development leaders understand its entire sales cycle.

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

Sales Hacker

NOVEMBER 19, 2020

Intent data can change how you prospect, manage the sales cycle, and close deals. What if you had access to your prospects’ buying windows (time periods when they are most likely to buy)? Consider this — most ( if not all) your B2B prospects or target accounts are tenants in commercial buildings where they occupy space.

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Intent Data Intent Real Estate Data 120

Sales and Marketing Management

OCTOBER 23, 2020

Don't bog down your prospects with redundant details and unsubstantiated claims. Follow these three tips when crafting your next sales proposal: 1. By focusing on goals and outcomes early in the proposal, you will excite your prospects and motivate them to continue reading. Sales proposals should be tailored and personalized.

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Proposal How To ROI Case Study 177

Zoominfo

AUGUST 26, 2020

At ZoomInfo, we care about the sales numbers, but we know to get there we must: Always. When you rush to close a sale, you don’t have the time to harness key insights about your prospects — leaving you high and dry during your sales calls. These tidbits can be the difference between an average sale and a humongous deal.

Cold Calling 207

Cold Calling How To Exact Campaigns 207

Zoominfo

JANUARY 11, 2021

Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. The Benefits of Creating Customer Profiles. Identify your best customers.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162