Zoominfo

DECEMBER 11, 2024

In Q4, we released enhancements to Copilot, our GTM Intelligence platform, that further empower enterprise GTM teams to engage prospects and customers with greater precision, speed, and intelligence. We believe these innovations will continue to revolutionize how teams identify opportunities, engage prospects, and close deals.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Steven Rosen

MARCH 10, 2024

In the highly competitive SaaS world, prospecting is often seen as the most challenging task—a test dreaded by many and mastered by few. Indeed, 40% of salespeople cite it as the most challenging part of the sales process, more daunting than either closing or qualifying.

Coaching 334

Coaching Sales Management Top of Funnel Prospecting 334

The Pipeline

JUNE 22, 2020

There are a lot of blurred lines in business and sales, leading to blurred conversations, and longer sales cycles. One blur is the line between who is a buyer and who is a prospect. Assuming buyers and prospects are the same and the words interchangeable perhaps explains the output numbers year after year.

Buyer 272

Buyer Prospecting Travel Call-back 272

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Automated emails encourage leads to move from the product research phase into the buying cycle.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

PandaDoc

MARCH 25, 2025

Complex sales typically involve high-value products or services, which are often highly customizable. Sometimes called enterprise sales, complex sales generally have a longer sales cycle involving multiple stakeholders and decision-makers. Sales pros will also do some market and competitive research at this stage.

Sales Cycle 52

Sales Cycle Decision Maker Proposal Lead Rank 52

Understanding the Sales Force

FEBRUARY 10, 2025

While the single most important thing for salespeople to achieve in a discovery call is urgency, you can’t tell a prospect that they have urgency, you can’t manufacture urgency, and you can’t fake urgency. I would be devastated) When these four factors are in place you have a scenario where your prospect must buy. .:

Kana 188

Kana Benefit Margin Sales Qualified Lead 188

Hubspot Sales

FEBRUARY 10, 2025

Successfully executing a sales process is a lot like growing a flower, and in the context of this half-baked analogy, prospecting is like finding seeds. Anyway, this week's edition of The Pipeline covers some key mistakes experts say you need to avoid when prospecting. 7 Fatal Sales Prospecting Mistakes You Might Be Making 1.

Ideal Customer Profile 98

Ideal Customer Profile Prospecting Hiring Lead Scoring 98

Zoominfo

FEBRUARY 17, 2021

Be upfront and transparent with your prospects. There are plenty of reasons why 1 out of 2 B2B sales reps fear making cold calls, but preparation can boost their confidence. Consider these following tips to get more success in your cold calls — before, during, and afterward: Do: Research your prospect (Who are they? Conclusion.

Cold Calling 264

Cold Calling Guidelines Prospecting Face-to-face 264

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Keep in mind that potential prospects may already be interested in your competitors — and your current customers could jump ship. Digital marketers invest in creating landing pages because of their higher conversion rates.

Prospecting 246

Prospecting Marketing Top of Funnel Segment 246

Sales 2.0

JANUARY 14, 2025

George Santayana , American philosopher (1863-1952) Im working on a new sales project, and I need some quick wins. One instinct in this situation is to jump in and start prospecting without wasting any time. Sales history Ive been looking at some of the small healthcare accounts that my client serves.

Collateral 195

Collateral Account Territories Segment 195

Zoominfo

OCTOBER 24, 2024

Reaching the right prospects at the right moment is often the difference between closing a deal and coming in second. And in the age of AI-assisted sales, what was once a long process of research, targeting, and crafting outreach has now become remarkably fast.

Software 211

Software Software Tools Hubspot 211

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase.

Prospecting 208

Prospecting Ideal Customer Profile Top of Funnel Strategy 208

Zoominfo

FEBRUARY 20, 2025

We surveyed over 11,000 revenue professionals to uncover exactly how GTM teams use ZoomInfo to expand markets, accelerate sales cycles, and drive revenue. Thats not just more prospects its the right prospects. And theyre reaching these prospects at the right time. The results?

Report 130

Report Account Based Marketing Sales Qualified Lead Customer 130

Partners in Excellence

NOVEMBER 12, 2024

I’m only focused on sales cycles for qualified deals. The sales cycle is most meaningful when we focus on customer committed opportunities. The sales cycle metrics are based on deals that have gone through the complete sales cycle.

Sales Cycle 133

Sales Cycle Buying Cycle Pipeline Closing 133

The Pipeline

AUGUST 17, 2021

In my experience, usually, the best choice, is no choice; provide the best option to shorten and win more sales. Choice Prospecting. As always there is a difference in prospecting and selling. A prospecting call or email is a binary event, you either get the appointment, or you don’t. Buyer Remorse.

Negotiation 352

Negotiation Lead Scoring Lead Rank Buyer 352

No More Cold Calling

JANUARY 31, 2025

These pain points hurt team morale and your bottom line: Pain Point #1: Your team struggles to get meetings with prime prospects. Prospects dont know you, dont trust you, and dont want to take your call. Prospects dont know you, dont trust you, and dont want to take your call. All sales calls are hot, hot, hot.

Referrals 156

Referrals Scale GoldMine Pipeline 156

The Pipeline

JULY 3, 2020

Being approachable and easy to deal with is key to helping prospects open up and share their real objective. But it may not be when it comes to prospecting. While in other parts of the sales cycle video may add to the experience, but it can also limit impact. When I am prospecting, I want to be heard.

Sales Cycle 289

Sales Cycle Video Objections Prospecting 289

Mindtickle

JANUARY 10, 2025

Modern sales reps are bogged down with many tasks, leaving them far too little time to do what they do best: sell. Sellers need to spend the time they do have with qualified prospects. But first, these sellers must be able to determine whether or not a prospect is the right fit and fast. However, that could change.

Ideal Customer Profile 98

Ideal Customer Profile Sales Qualified Lead Lead Qualification Sales Cycle 98

Zoominfo

DECEMBER 20, 2024

Sales teams face constant pressure to close deals faster and more effectively. Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. Rich Buying Signals : Identify and prioritize high-value leads and reach prospects first.

Scale 130

Scale SalesForce Analytics Hubspot 130

The Center for Sales Strategy

SEPTEMBER 10, 2024

B2B sales can sometimes feel like a never-ending marathon, especially when those sales cycles stretch on and on. The first step is to ask questions early and often in the sales process; here are some great ones.

Sales Cycle 94

Sales Cycle Motivation How To B2B 94

Zoominfo

MARCH 12, 2025

Solution Thanks to the seamless integration between ZoomInfo Sales and Salesforce, the Houston Rockets sales team is saving time on segmenting net new accounts. The team leveraged: Comprehensive company and contact data to discover and segment new B2B prospects. Their results include: 15,000 new contacts uncovered.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

The Pipeline

JULY 13, 2021

If you’re a sales professional with building pipeline accountability, there is a simple fact most want to, but can’t ignore. So, if you know the length of your sales cycle, and you should, you have the ability to predict the future.

Pipeline 362

Pipeline ACT Sales Cycle Account 362

Sales and Marketing Management

JANUARY 18, 2021

Author: Sean Gordon The rollercoaster of the past year has forced companies to drastically alter their operations, all with their employees, customers and prospects in mind. So, how will we see video continue to evolve in 2021, and how can marketing and sales teams best use it to their advantage? That’s where video emails come in. .

Video 317

Video Scale Marketing Face-to-face 317

Sales Gravy

OCTOBER 29, 2024

Results in prospecting don’t happen overnight; staying consistent over time is key to building a strong pipeline and generating lasting success. – The opening of a conversation is just as important as closing a deal, making daily prospecting essential for building new relationships.

Ideal Customer Profile 97

Ideal Customer Profile Outbound Strategy Social Media 97

Sales Gravy

JANUARY 1, 2025

Long sales cycles, such as 20 months for some deals, highlight the need for persistence and patience. Many deals do not happen overnight, especially in industries with long sales cycles. Patience allows salespeople to build meaningful relationships with prospects over time, which often leads to successful outcomes.

Trade Show 98

Trade Show Follow-up Webinar Metrics Lead Scoring 98

Allego

JANUARY 21, 2025

Sales prospecting has transformed from its traditional roots of cold calls and door-to-door pitches into a dynamic discipline that blends strategy, psychology, and technology. This shift has turned prospecting into a strategic effort. What Is Sales Prospecting? In addition, buyer behavior has changed.

Prospecting 62

Prospecting Ideal Customer Profile Handbook Decision Maker 62

Mr. Inside Sales

SEPTEMBER 25, 2021

Script #1: Make sure and have an email already prepared while you’re prospecting. The point here is whether or not your prospect will: Give you the time to speak further with them. This tells you how cooperative your prospect is, and so how cooperative they will be throughout the sales cycle. Right then!

Sales Qualified Lead 284

Sales Qualified Lead Face-to-face Gatekeeper Licensing 284

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. All of these signals show optimal conditions for a sale.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

Sales and Marketing Management

APRIL 1, 2020

By optimizing messaging, collateral and communication through effective sales enablement, sellers can better communicate the differentiating value of your new solution, showcase marketplace positioning and properly advise prospects. For example, a playbook could be based on industries, roles and stages of the prospect.

Campaigns 326

Campaigns Sales Enablement Education Collateral 326

Hubspot Sales

MARCH 13, 2025

Projecting a sales cycle ahead of time gives sellers a better chance of making their numbers. Lets say your average sales cycle is three months. Lets say your average sales cycle is three months. Transaction milestones should meld the prospects buying process with the vendors selling process.

Revenue 95

Revenue Meeting Top of Funnel Forecasting 95

Understanding the Sales Force

DECEMBER 1, 2020

Qualifying Skills - Caliper looks at a willingness to ask questions in general while OMG looks at the specific information which a salesperson must identify in order to qualify a prospect. Trust - Caliper looks at general skepticism (an outlook on life) while OMG looks specifically at whether the candidate trusts prospects.

Comparison 313

Comparison Lead Scoring Lead Rank Hiring 313

Zoominfo

JANUARY 15, 2021

Sales reps can easily lose a successful sale if they don’t have the right tools or framework to work with. Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. What is Sales Intelligence?

Sales Qualified Lead 207

Sales Qualified Lead Marketing Qualified Lead Marketing Top of Funnel 207