Sales and Marketing Management

APRIL 1, 2020

By optimizing messaging, collateral and communication through effective sales enablement, sellers can better communicate the differentiating value of your new solution, showcase marketplace positioning and properly advise prospects. For example, a playbook could be based on industries, roles and stages of the prospect.

Campaigns 326

Campaigns Sales Enablement Education Collateral 326

SBI Growth

JANUARY 20, 2014

Even a small change in conversion effectiveness can change a failed campaign into a robust ROI. In this example, the downloadable tool includes valuable intellectual property. CMO’s can use the tool to drive increased performance. Download the Offer Strategy Assessment tool to drive higher campaign conversions.

Campaigns 310

Campaigns Demand Generation Demand Generation Targets Outside Sales 310

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. For every action a prospect takes, they create a trail of intent data across the internet.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

DECEMBER 11, 2024

In Q4, we released enhancements to Copilot, our GTM Intelligence platform, that further empower enterprise GTM teams to engage prospects and customers with greater precision, speed, and intelligence. We believe these innovations will continue to revolutionize how teams identify opportunities, engage prospects, and close deals.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Zoominfo

APRIL 23, 2020

Time to plan your next marketing campaign or start prospecting into your top accounts! You know a lot of target prospects don’t really have those job titles. We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? JUST KIDDING.

Ideal Customer Profile 189

Ideal Customer Profile Prospecting Intent Data Trade Show 189

BuzzBoard

FEBRUARY 28, 2024

Working at a digital marketing agency, you might hear this often from your small business prospects… “I’m doing everything in my power to extend my online reach but still not garnering enough response from our digital ads.” You know what makes your prospect tick online. Small Business Digital Audit Is Now Fast & FREE!

Small Business 105

Small Business Small Business Tools Prospecting 105

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. You’ll get high ROI. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. Source: Campaign Monitor.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

The Pipeline

JULY 7, 2021

It was a straight unbroken line, the quota is a number, as are ROIs, commissions, and almost everything else. No doubt we all want greater quality prospects, than just more things in the pipeline. But there is no denying that a lack of quality prospects leads to the same poor results. How Do You Feel? Frankly, no one cares.

Discount 361

Discount Quota Sports Objections 361

Zoominfo

JUNE 24, 2020

Well, for starters, inbound prospects, by definition, choose themselves as leads. They’ve identified a business problem or opportunity, and after educating themselves on available options in the marketplace, the prospect has identified your company’s solution as a potential suitor to invest in (Congrats!).

Lead Rank 246

Lead Rank Lead Generation Marketing Qualified Lead Inbound 246

Allego

DECEMBER 10, 2024

How does this ROI translate into measurable improvements like higher sales, shorter deal cycles, or larger contracts? This gap leaves sales managers asking an essential question: How do you demonstrate the ROI of sales training in a credible, reliable way? Has training helped them move prospects through the pipeline faster?

ROI 62

ROI Training Lead Rank Lead Scoring 62

Mindtickle

NOVEMBER 1, 2022

Imagine the ROI that could be achieved if every seller were empowered to reach their monthly sales quota. To get a real grasp on sales enablement ROI, you’ll need a comprehensive look at the impact sales enablement has on your company. 3 best practices to get a holistic view of your sales enablement ROI. Content metrics.

ROI 98

ROI Sales Enablement Lead Rank Marketing Qualified Lead 98

The Pipeline

FEBRUARY 20, 2018

Last week I posted a call for understanding the importance human involvement at crucial times along the prospecting experience. Reps get this, just look at all the time they spend talking ROI to their buyers, every time, all the time. But the same tools that automate things, are contributing to sales complexity and reps turning off.

Objections 258

Objections ROI Call-back Quota 258

Zoominfo

MAY 5, 2019

In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). As you grow your email database , you increase the opportunity to reach potential prospects and customers. Do you have access to the right tools?

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Zoominfo

JUNE 8, 2021

gives ZoomInfo customers the ability to listen to and detect interesting activity on their websites, then engage with prospective buyers through intelligent chat experiences. Without the right tools, you simply can’t expect sales reps to know every detail about your prospects and customers. Why We’re Acquiring Insent.ai.

Ideal Customer Profile 58

Ideal Customer Profile Sales Qualified Lead Scale Marketing 58

The Pipeline

OCTOBER 3, 2019

According to the ITSMA, 87% of respondents agreed Account-Based methodologies deliver a higher ROI than other marketing activities. The first step is to identify ideal prospects is to look in the current customer base by firmqographic details. Like most in our profession, I am a big fan of account-based sales and marketing.

Account 251

Account Account Based Marketing Ideal Customer Profile Exercises 251

Gong.io

APRIL 2, 2021

Sales prospecting is dead. Sales prospecting is an essential part of your process. . That’s why I stole these 10 sales prospecting techniques from the best-of-the-best sales pros. Prospecting Technique #1: Use This Cold Call Opener. Want to totally level up your sales prospecting game? Dramatic pause*. performs 6.6X

Meeting 124

Meeting Prospecting Cold Calling ROI 124

Zoominfo

NOVEMBER 22, 2019

Generally, we recommend sorting your customers by ROI or strategic value, and then look for commonalities like: Firmographics (Company Size, Total Revenue, etc.) Discover your highest ROI products and services. This one is pretty self-explanatory: Which product or service delivers the highest ROI for your business? (If

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Sales Hacker

NOVEMBER 16, 2021

With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. Automated lead generation is about using tools which are powered by AI and machine learning to create lead generation systems across all your inbound and outbound channels. PPC marketing tools.

Paid Content 119

Paid Content Lead Generation Lead Rank Lead Scoring 119

Zoominfo

JULY 11, 2018

B2B Content Marketing ROI. 55% of B2B organizations successful at content marketing measure the ROI of their efforts ( source ). 71% of marketing executives say the biggest challenge in proving the ROI of their marketing efforts is attributing social and content to revenue ( source ). B2B Content Marketing Challenges.

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

The Pipeline

SEPTEMBER 25, 2017

An example would be ROI calculators or marketing contrived scenarios. But buyer do want something that vendors have in but fail to fully leverage, satisfied customers, prospects want hands-on experience with the product and insights from customers. Some believe they do this but they do not.

Vendor 272

Vendor Buyer Travel Objections 272

DiscoverOrg Sales

JULY 5, 2017

It could be a target prospect account you’re already researching, or a current client you’d like to expand. Define parameters for sales prospecting. Of those, you’ve chosen Biologics as a target prospect because you have engineering expertise there. You can’t expect a quick ROI, but you can a very profitable return.

Account 289

Account Campaigns Engineering Harvest 289

The Pipeline

MARCH 31, 2020

When you buy the book , you will get links to additional resources, such as a sales effectiveness calculator, process tool, and more, at no charge. George has a terrific ROI calculator on his landing page. Turn your sales technology into your servant, not your master. Check out Stop Killing Deals now. Check it out here.

Call-back 279

Call-back ROI Sales Coaching Sales Enablement 279

DiscoverOrg Sales

NOVEMBER 15, 2017

We should demonstrate ROI more explicitly. The idea was based on the Sales Development Rep/Account Executive relationship: The AEs get to come in and have meetings already set up – so they can spend their time with prospective customers. If you can’t integrate it, it’s just a lookup tool. Matt adds useage stats.

Retention 227

Retention Travel Customer ROI 227

DiscoverOrg Sales

FEBRUARY 19, 2019

Don’t forget to show the ROI of your marketing team. A longer-term goal might be to get better aligned with sales by integrating a specific cross-functional tool, or improving MQL conversion rates by X%. Sales works more closely with prospects and customers, after all, and knows what really matters to them. KNOW YOUR PRODUCT.

Lead Rank 230

Lead Rank Marketing Qualified Lead Lead Gen ROI 230

Vengreso

OCTOBER 22, 2024

If you’re feeling frustrated by the lack of engagement and response from your prospecting efforts, then you are not alone! But before we begin, ask yourself: Are you using the right tools to measure your sales team’s success? It’s time to rethink your sales tool strategy. A fool with a tool is still a fool.

Tools 70

Tools Social Media Channels Sales Methodology 70

Zoominfo

AUGUST 27, 2024

This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects. By integrating with other account-based marketing tools, CRM systems, and customer data platforms, marketing account intelligence software creates a unified and comprehensive view of each customer.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Sales and Marketing Management

DECEMBER 21, 2020

Although it’s a commonly used selling tool, PowerPoints are not effective in-person, let alone online. In the scheme of things, everything that happens before a prospect reaches out to a sales rep and after a deal is closed are both just as important as the actual interaction between the sales rep and prospect.

Face-to-face 177

Face-to-face Proposal ROI Fashion 177

No More Cold Calling

MAY 25, 2023

Lackluster sales performance isn’t due to a lack of technology, because 66 percent of sellers told Salesforce that they were drowning in tools. B2B sellers are working on tight budgets, so they’re only signing deals with salespeople they trust to deliver ROI. The ROI of a Referral Here’s the beauty of a referral. You stand out.

B2B 177

B2B Buyer Referrals Sales Qualified Lead 177

Zoominfo

OCTOBER 18, 2018

The latest and greatest in technology use AI and machine learning to analyze prospect data and tailor campaigns to each person you contact. In the lead-up to your event, AI technology has the ability to assess audience behavior and customize your content, format, and cadence to provide a personalized experience for each individual prospect.

Lead Rank 196

Lead Rank Lead Scoring How To Face-to-face 196

DiscoverOrg Sales

JUNE 6, 2017

Much like my mom’s BMW, I use personalized emails to catch the attention of my most important prospects. Either I get responses from someone who forwarded my email, or the prospect who received the email responds themselves. So what situations are appropriate for this type of prospecting? When your prospect is a decision maker.

Ideal Customer Profile 248

Ideal Customer Profile Decision Maker How To Top of Funnel 248

Zoominfo

AUGUST 28, 2020

All of that being said, you can’t just send any old email and expect it to turn prospects into paying customers. Whether you’re in marketing, sales, or recruitment, knowing how to use different automation tools is a must. Email marketing automation saves time and results in higher ROI. The Hard Skills. Automation.

Email Marketing 237

Email Marketing Marketing B2B Campaigns 237

Zoominfo

MAY 27, 2019

All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Buyer Stage: Consideration.

Top of Funnel 197

Top of Funnel Lead Rank Lead Scoring Marketing 197

Zoominfo

JULY 2, 2020

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. Find the right tool. How Does Marketing Automation Work?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

DiscoverOrg Sales

APRIL 25, 2017

It should reduce time spent prospecting; offer sales development reps (SDRs) an opportunity for smart expansion into new markets; let sales reps identify the 3% of any industry’s target accounts that are active buyers … and a whole lot more. Sales intelligence includes a depth of information that is both accurate and predictive.

Account Based Marketing 241

Account Based Marketing Case Study Data Campaigns 241

The Pipeline

NOVEMBER 6, 2017

The refrain is a familiar one, they don’t want to pester the prospect. You push beyond your social comfort zone, believing you can truly help a prospect, and you make that extra call, a call many other lesser sellers would call a Hail Mary, only to be warmly received by the buyer, soon to be client.

Call-back 194

Call-back Insurance Insurance Buying Cycle 194

The Pipeline

AUGUST 3, 2017

Proactive Prospecting Summer – Part 5. Last week in the Proactive Prospecting Summer series, we looked at how to respond to the question of “What Do You Sell”. Arguing that the response needs to align with buyer/prospect expectations, meaning the statement should be about the business outcomes achieved, not the means of achieving them.

Objections 206

Objections Face-to-face Segment ROI 206

Zoominfo

APRIL 3, 2018

The average number of touches it takes to convert a prospect into a customer. How many times must sales or marketing communicate with a prospect before they actually make a purchase? We recommend the following: Strategize: Develop a shared plan that maps leads to prospects and prospects to revenue. Key Takeaways.

Marketing Qualified Lead 223

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 223