No More Cold Calling

JULY 13, 2021

You get an introduction to your prospect, and you get a meeting with the decision maker. The biggest challenge for sales teams is seller access , according to Gartner’s recent report, The Chief Sales Officer’s Leadership Vision for 2021. Cold” means your prospect doesn’t know you and doesn’t expect to hear from you.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

DiscoverOrg Sales

DECEMBER 4, 2017

Get our research report: 30 Ways to Get Inside the Mind of Your Target Buyer. Prospect research doesn’t generate revenue, and historically it accounts for half of all sales time. A tool like DiscoverOrg contains direct-dial phone numbers, verified email addresses – for only decision-makers, not mom-and-pop shops.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Zoominfo

NOVEMBER 1, 2024

Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

MARCH 13, 2024

Defining Data Quality Forrester serves as a trusted guide for corporate technology buyers, with reports and recommendations that are based on rigorous research and exacting standards. The report also noted that “ZoomInfo has emerged as a market leader in its compliance and security programs.”

Report 130

Report Research Data Marketing 130

Sales 2.0

MAY 6, 2020

Prospecting : How well does your prospecting process work? Do you manage the development of proposals as a joint process with your prospect, leading to a high close rate? Do they have time blocks for key activities, like prospecting? Do your sales teams have the data they need to contact your ideal prospects?

Hiring 269

Hiring Proposal Sales Qualified Lead System 269

Sales and Marketing Management

JANUARY 11, 2019

While online tools are often more convenient and practical than traditional marketing techniques, the fact remains that the latter usually perform better. For instance, reports reveal that up to 90 percent of direct mails get opened, while emails average 25 percent at best. Set the goals of your social media marketing campaign.

Direct Mail 323

Direct Mail How To Advertising Advertising 323

Zoominfo

DECEMBER 11, 2024

In Q4, we released enhancements to Copilot, our GTM Intelligence platform, that further empower enterprise GTM teams to engage prospects and customers with greater precision, speed, and intelligence. We believe these innovations will continue to revolutionize how teams identify opportunities, engage prospects, and close deals.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Sales and Marketing Management

MARCH 11, 2019

Data has become one of the most useful tools for both marketers and sales, but the two teams often don’t share this information or optimize it to help each other’s performance. Marketers can take that information and use geotargeting strategies to reach specific prospects or even create a sphere of influence in a given area.

CRM 289

CRM Lead Rank Lead Scoring Data 289

Zoominfo

FEBRUARY 12, 2024

In this environment, your sales operations tools and platforms can’t just be effective — they need to be transformative. If you’re looking to assemble a new sales operations tech stack — or simply want to upgrade your existing tools — this comprehensive guide to the key categories can help. What Are Sales Operations Tools?

Sales Operations 130

Sales Operations Tools Scale Lead Rank 130

Zoominfo

JULY 14, 2023

A carefully crafted strategy not only helps businesses navigate the complex B2B landscape but also empowers them to connect with prospects, drive revenue growth, and foster long-term customer relationships. Content marketing is a broad channel that can include different types of content such as blogs, eBooks, research reports and one-pagers.

Paid Content 130

Paid Content Report B2B Top of Funnel 130

Hubspot Sales

JUNE 13, 2023

85% of salespeople using AI/automation agree it makes their prospecting efforts more effective. As prospecting is an extremely critical step in the sales process , adopting AI to help with your processes is worth considering. Read on to learn more about using AI for sales prospecting and specific use cases for generative AI.

Prospecting 129

Prospecting Lead Rank Lead Scoring Sales Qualified Lead 129

Zoominfo

JANUARY 15, 2021

Sales reps can easily lose a successful sale if they don’t have the right tools or framework to work with. Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. How Can I Optimize Intelligence in the Sales Cycle?

Sales Qualified Lead 207

Sales Qualified Lead Marketing Qualified Lead Marketing Top of Funnel 207

Sales and Marketing Management

DECEMBER 14, 2020

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

The Pipeline

OCTOBER 3, 2019

SiriusDecisions has reported 91% of sellers that use Account-Based methodologies have indicated a larger deal size. The first step is to identify ideal prospects is to look in the current customer base by firmqographic details. The process is white-hot. So if you are looking to get started – this is how you do it in three steps.

Account 251

Account Account Based Marketing Ideal Customer Profile Exercises 251

Hubspot Sales

AUGUST 31, 2023

With hundreds of AI sales tools in the market, picking the right ones for your tech stack can be confusing and daunting. To help you out, we’ve handpicked the top 10 AI tools for sales teams. We’ve also listed the top use cases of AI sales tools, along with a few best practices to help you get the most out of them.

Tools 117

Tools Lead Rank Sales Goal Lead Scoring 117

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. These data points flesh out ideal prospects that you can target. Buying Signals Reveal Interests. Three Kinds of Signals to Help You Prioritize Outreach.

Data 246

Data Intent Lead Rank Lead Scoring 246

Zoominfo

MAY 25, 2021

“These [systems] make direct sales and direct marketing more efficient by automating highly repetitive support tasks … and by reducing the time salespeople spend on non-selling tasks, like scheduling sales calls, compiling sales reports , generating proposals and bids, and entering orders,” the article proclaimed. A Lack of Training.

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Sales and Marketing Management

SEPTEMBER 28, 2020

It is not uncommon for sales reps to travel around the world to win prospects with face-to-face meetings. The B2B Future Shopper report surveyed over 200 B2B professionals and found many businesses have shifted away from sales representatives in favor of eCommerce. Consider e-learning, contactless technology, and remote working tools.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

The Pipeline

APRIL 3, 2018

This makes for a unique challenge: each call is different because any combination of the elements above, will steer each prospect in a different direction, throwing the message off-centre because dynamics is what we face and deal with first, if we don’t get past that, good night. In The Beginning.

Objections 259

Objections Cold Calling Face-to-face Call-back 259

Sales and Marketing Management

JUNE 14, 2020

The study analyzed a multitude of metrics to determine a job’s suitability for working from home, including earning potential, future growth prospects and how many people in those positions already work from home. The study reported an expected job growth of 7.2% The office as a recruitment tool. 63 spot for that metric.

Salary 207

Salary Study Travel Report 207

Zoominfo

MAY 13, 2018

It’s also reported that, when a person suffers from stress, they’re unable to access previous knowledge or training and instead resort to an automatic response—typically shutting down, quitting, or losing confidence. 76 percent of all people report the top two causes of stress in the US are job pressure and money ( source ).

Hiring 258

Hiring Sales Qualified Lead Lead Rank Lead Scoring 258

Zoominfo

NOVEMBER 22, 2019

If they’re 10/10 excited about your business, you can learn a lot from them to guide your ABM strategy – not only can they help you understand their perspective of your sales process, they can also provide you with actionable and repeatable insights for your current and future prospects. Plus, they’ll often give you an invaluable reference!

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Zoominfo

AUGUST 27, 2024

This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects. By integrating with other account-based marketing tools, CRM systems, and customer data platforms, marketing account intelligence software creates a unified and comprehensive view of each customer.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

The Pipeline

FEBRUARY 4, 2020

More roles, more tools, more input, more enablement, more you name it, yet the CSO Insight, it is not leading to more on a performance basis. It is hard to deny that much of the growth in bodies reporting to the sales department has grown. Because the discussion drives sales, the need for bodies and the need to buy/sell more tools.

Revenue 370

Revenue Top of Funnel Sales Qualified Lead Lead Rank 370

Hubspot Sales

NOVEMBER 22, 2023

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. What's this magic tool? Create personalized email sequences to engage prospects and improve response rates.

Data 112

Data Tools Closing Hubspot 112

Sales 2.0

MARCH 15, 2023

, ‘What are some things that this public company has talked about in their most recent annual reports or that their CEO has been speaking about?’ Fewer conversations, more results According to David, it’s going to continue to get harder to speak to prospects but that does not mean sales results will go down. Sign up for the Sales 2.0

Outsourcing Services 195

Outsourcing Services Tools Buyer Industry 195

Zoominfo

JUNE 24, 2020

Well, for starters, inbound prospects, by definition, choose themselves as leads. They’ve identified a business problem or opportunity, and after educating themselves on available options in the marketplace, the prospect has identified your company’s solution as a potential suitor to invest in (Congrats!).

Lead Rank 246

Lead Rank Lead Generation Marketing Qualified Lead Inbound 246

Hubspot Sales

JUNE 8, 2023

In this article, we’ll share everything you need to know about AI email assistants, from what they are to when to use one and all the tools we love. When to Use an AI Email Assistant AI Email Assistant Tools What is an AI email assistant? An AI email assistant is a tool that uses artificial intelligence to help you manage emails.

Tools 116

Tools Scale Hubspot Ideal Customer Profile 116

Sales and Marketing Management

MAY 28, 2020

This approach helps in turning profitable prospects into long-term, lucrative clients. Also, the CPM or cost per impression of digital campaigns coupled with stringent global compliance laws and email regulations has made targeted marketing solutions an irresistible avenue to reach prospects. Utilize Intent Data. This is a no-brainer.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Sales Hacker

FEBRUARY 15, 2024

Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Learn how these factors impact your prospecting, and what you can do to yield better outcomes in sales. #1: Stale data and lack of differentiation could be two major culprits.

Ideal Customer Profile 105

Ideal Customer Profile Prospecting Lead Rank Lead Scoring 105

Zoominfo

FEBRUARY 18, 2025

These tools not only help teams track performance, but improve engagement strategies and optimize sales workflows. But how can you choose the right tool for your team? These tools typically include features such as click-to-call functionality, local number generation, automated follow-ups, and call recording.

Outbound 130

Outbound Software Software Buyer Intent 130

Zoominfo

AUGUST 11, 2021

Get the Report. It shows where leads and opportunities are in the sales cycle, from prospecting and first approach to discovery and (hopefully) closed-won. Your sales pipeline is perhaps your business’ most critical tool, certainly as far as your bottom line and general decision-making go. The Daily Briefing Executive Summary.

Pipeline 217

Pipeline Closing Sales Qualified Lead Top of Funnel 217

BuzzBoard

NOVEMBER 30, 2023

Truth is, more and more B2B marketers and reps are turning to free, generic AI content generation tools available online, as they are prolific… but businesses get what they pay for! Even so, this is not necessarily true all the time, in every way, with any AI copywriting tool. Another red flag will be privacy and security concerns.

Tools 104

Tools Scale Marketing Sales Qualified Lead 104

Nutshell

NOVEMBER 20, 2024

Generating insightful sales reports is a critical component of your role and can involve some heavy lifting. That’s where sales report templates come in handy. Creating and presenting detailed sales reports that colleagues and management can easily understand can prove time-consuming. Table of Contents What is a sales report?

Report 62

Report Examples How To Sales Forecasts 62

Zoominfo

JANUARY 6, 2021

Share the same goals and tools between sales and marketing teams. With these insights, you get a full 360 view of current, prospecting, and available customers. AI is appearing in automation, business intelligence, APIs, and more in the form of tools like conversational user interfaces (UI). Embrace artificial intelligence.

Trends 246

Trends CRM Top of Funnel Marketing 246

PandaDoc

SEPTEMBER 17, 2024

Between prospecting, sales calls, data entry, quote preparation, and follow-ups, it’s very easy for teams to mismanage data and trip over themselves on the way to the finish line. That’s why sales collaboration tools are an essential part of the modern sales lifecycle. Let’s jump right in! Salesforce and Zapier integrations 3.

Tools 98

Tools InsideSales Top of Funnel SalesForce 98