Zoominfo

JULY 2, 2020

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Yet more submissions often come at the expense of greater segmentation.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

LeadBoxer

DECEMBER 8, 2019

Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs. Account-based marketing (ABM) is a strategy of making marketing decisions based on the characteristics of target accounts and prospects.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Zoominfo

JULY 2, 2020

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Yet more submissions often come at the expense of greater segmentation.

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

Sales Hacker

NOVEMBER 14, 2019

In the past, managers would give their SDRs free rein to prospect whomever they wanted. These are companies like, Mattermark , DiscoverOrg , Dun & Bradstreet , and Reachforce. This is typically the information that old school prospecting provides: name, company, number of employees, etc. . Determine the basic data you need.

Account 82

Account Data Webinar Metrics Strategy 82