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Using Data in Sales for Better Prospecting!

The Sales Hunter

ReachForce recently interviewed me on the importance of using data when prospecting to determine if you are dealing with a true prospect, or merely a suspect. And for more tips on prospecting, consider Breakthrough Sales University. I hope you will take the time to check out the full blog at this link.

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A Guide to Marketing Automation

Zoominfo

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. How Does Marketing Automation Work?

Marketing 246
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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs. Account-based marketing (ABM) is a strategy of making marketing decisions based on the characteristics of target accounts and prospects.

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Why ABS is Even More Critical During COVID-19

Crunchbase

As we navigate a dramatically fluctuating economy, it is more important than ever for B2B salespeople to employ the notion of “quality over quantity” in the pursuit of new opportunities, and to be empathetic to the many changes potential prospects are experiencing. Source: Reachforce & Marketo .

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A Guide to Marketing Automation

Zoominfo

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. How Does Marketing Automation Work?

Marketing 113
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The Data Points You Need for an Effective Account Targeting Strategy

Sales Hacker

In the past, managers would give their SDRs free rein to prospect whomever they wanted. These are companies like, Mattermark , DiscoverOrg , Dun & Bradstreet , and Reachforce. This is typically the information that old school prospecting provides: name, company, number of employees, etc. . Determine the basic data you need.

Account 82
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Sales is ultimately successful only with marketing’s help — and vice a versa

Mereo

Marketing can block any unqualified prospects from sales’ zone. According to Marketo and Reachforce research, sales and marketing alignment can help businesses become 67% better at closing deals. Marketing can defend and uphold the brand sales is carrying toward the goal.