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Multimedia prospecting

Sales 2.0

Your prospects picked up the phone when it rang, as it might be their customer or family on the other end. If you’re prospecting and you don’t know someone yet, try a multimedia approach. When we only had a desk telephone, you could reach more people on it, as that was the primary channel for communication. Then we got cell phones.

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The Rules: How to Engage with the Right Prospects

Anthony Cole Training

In selling, you should have various rules of engagement when it comes to cultivating a prospect. Across the country, most salespeople just chase prospects. They fundamentally lack a process, a decision tree, if you will, for deciding yes or no in terms of determining if a prospect is truly a prospect for them.

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3 Barriers to Connecting with Prospects

Anthony Cole Training

In today’s world of banking and insurance, it is increasingly more difficult to get the attention of a prospective buyer after only a few outreach attempts. So, how do you stay consistent (and persistent) in your outreach with a prospect while remaining sensitive to their daily lives and the distractions they face?

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Your Prospect Has All The Answers

Mr. Inside Sales

Who do you think knows why your prospect buys? Who do you think knows when your prospect is going to buy? The answer, of course, is your prospect! The problem for many sales reps, is that they prefer to pitch and talk at prospects more than they actually ask questions and listen. Or who they like to buy from?

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales teams are trying to prospect, connect, and manage an effective sales cycle, yet many companies are falling short of hitting their sales numbers. Sales engagement takes a broad view, leveraging process, tools, training, and a host of other capabilities to ensure that your efforts align with each prospect along their buyer journey.

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Sales prospecting made easier

Sales 2.0

This post describes a framework that I have found over the last two decades can really change the math on prospecting. Humans, aka your prospects, don’t care about?your?problems Consider the following questions to help you get into your prospects’ shoes and see how you can serve them. Your prospect decides to do?

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How Good is Your Team at Prospecting for New Leads?

Anthony Cole Training

It is good to remind your people that the prospects they are harvesting today are the ones that were planted some time ago. The goal is to find suspects and build them into prospects by fully uncovering and understanding their needs and goals. And that change, we believe, starts at the very beginning.

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How to Find Common Ground: Account-Based Marketing (ABM) for Team Alignment

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects. Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions.

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Guide to Using Buyer Need Data

This guide explains how to use Buyer Need Data to identify prospects who could use your solution *before* they demonstrate intent.

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Best Practices for Accelerating the Sales Process

Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. What's covered: Targeted prospecting. The bottom line is that, in B2B sales, speed is useless without control.

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The Impact of Direct Dials on Sales Productivity

While dialing away at targeted prospects, it’s important for them to remember that not all sales outreach is created equal. Take the following stats into consideration: It takes 5 minutes to connect with a prospect via direct dials, but takes 22 minutes using company switchboard numbers.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement. This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E

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Replace Your COLD Emailing with Data-Driven WARM Outreach

The fact is, the effectiveness of cold emails varies greatly and is often dependent on the quality of your prospect data. Many B2B professionals have a misguided perception that cold emailing has poor returns. Download the eBook today!