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Supercharging B2B Growth with Digital Promotions

Sales and Marketing Management

To maximize the impact of digital promotions, B2B marketers must adopt a multi-faceted approach. The post Supercharging B2B Growth with Digital Promotions appeared first on Sales & Marketing Management.

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Brand Communities and Their Role in Brand Promotion

Sales and Marketing Management

Gathering users around a product can be one of the most effective promotion concepts for a business – and it work in the B2B realm. The post Brand Communities and Their Role in Brand Promotion appeared first on Sales & Marketing Management.

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This is What Would Happen if Bob Got Promoted to Sales Manager

Understanding the Sales Force

As I reviewed it, I said to myself, "If Bob were promoted to sales manager (I don't even want to put that thought out there), this is what it would look like." It was literally the worst because he was in the 1 percentile, meaning that 99% of all sales managers are stronger than he is.

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8 Ways Social Media Is Used to Promote Virtual Events

Sales and Marketing Management

The post 8 Ways Social Media Is Used to Promote Virtual Events appeared first on Sales & Marketing Management. Virtual events will endure beyond the pandemic. Social media marketing has become essential to boost registration and participation.

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Promoting Customer Success with Diverse Learning Channels

Speaker: Chrissy Irvine, VP Customer Success, SmashFly, and Hannah Leary, Customer Success Operations Specialist, SmashFly

Whether it’s standing in line at the grocery store or in their Customer Education program, it’s no secret that today’s customers often seek out self-service options. Self-service options enable students to engage with training on their terms - at a time, location, and pace that works best for them.

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The Promotion Gap for Women in 2020: Yes, It Still Exists.

Zoominfo

Although some companies do well elevating women to leadership positions —particularly in certain industries or at businesses of a certain size—new data from ZoomInfo suggest that the rate at which females are promoted to management and executive levels still pales in comparison to their male counterparts. Bureau of Labor Statistics ).

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Promoted! What Is Strategic Sales Management?

Connect2Sell

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How to Stay Competitive in the Evolving State of Martech

To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.

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From Lagging to Lightspeed: AI for Project Managers

Speaker: Scott Middleton, CEO of Terem Technologies, with Kristian Truelsen and Kuleen Mehta of Wrike

AI's role in promoting collaboration within teams. Join our panel of thought leaders to learn where AI is taking us and how to get there. In this webinar, our panel will discuss: How artificial intelligence will take prominence in a post-COVID world. Key action items for successfully integrating AI into your team's workflow. And much more!

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Examine strategies and tactics to promote cohesiveness between these two functions that will lead to improvements in achieving revenue targets. Establish an understanding of the detrimental effects that occur when sales and marketing are misaligned. Join us for the fourth amazing episode in our Salesforce efficiency series!