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Use This Tool to Calculate Lead to Revenue

Pointclear

Accurate lead/revenue projections are a powerful tool that all B2B organizations need to manage sales and marketing. And an excellent tool provides you with insight into the value of inbound vs. outbound leads. This simple tool has helped them and others better meet the challenge of making their number, year-over-year.

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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

Pointclear

(One client has retained PointClear at three different companies because our relationship jelled when I mentioned I had researched his passion for a medical condition he’d survived). ESTABLISH CADENCE: Do you have a multi-touch, multi-media, multi-cycle strategy in place to multiply your lead-generation efforts?

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Chairs are Dead—and Other B2B Marketing Hogwash

Pointclear

Read this from Dave Kurlan, CEO of Objective Management Group : “Today, I would like to be the first to introduce you to the sales tool of the future. You may have seen this tool before, but you may have to use it in a way that is different from how it was intended. A direct line of communication to any prospect in the world.

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Who Owns the Pipeline, Marketing or Sales?

Pointclear

I recently talked to Dan McDade with PointClear as part of a series on SLMA Radio that I’m hosting that deals with the issue of pipeline ownership. With the advent of new marketing automation capabilities, AI apps and other technology, marketing is inserting itself deeper in the pipeline at almost every level.

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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Online content in the sales and marketing industries is dynamic and constantly changing. The B2B Marketing Advantage of LinkedIn.

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What's it take to generate leads that fuel your forecast?

Pointclear

At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. At PointClear, our average associate is 50. Our tool, the PinPoint platform, does. It’s a specialized tool that syncs with Salesforce.com and other CRMs. years—twice the industry standard.

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Good Reads for B2B Marketing - Protect Your Online Reputation

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. Via ClickZ.

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