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Marketing Automation is Not Marketing Strategy

Pointclear

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. Train up your team. Expectations dashed.

Marketing 266
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What's it take to generate leads that fuel your forecast?

Pointclear

At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. They have the experience, training and the personality traits to insure that the folks on the phone who represent you, represent you well. At PointClear, our average associate is 50. They can’t.

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PowerViews with Jill Rowley: Social Employees Should Connect and Amplify

Pointclear

She spent six years in management consulting and 52 quarters in software sales. Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. At Oracle she heads up social selling evangelism and enablement. She’s Down with OPC.

Oracle 223
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What is Value Selling and How to Generate Leads in Companies that Buy Value

Pointclear

Value selling is PointClear's bread and butter. They tele-prospect on behalf of our clients using a value-selling approach, applying their training and experience to advance the pipeline and deliver return that's well worth the price of our services. I practice it every day in my role as lead salesperson for the company. (We

Lead Rank 157
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PowerViews with Nick Stein: The Role of Games in the Sales Office

Pointclear

Companies must take the lead and make sure their sales people are familiar with the new paradigm, says my latest guest on PowerViews, Nick Stein, senior director of marketing and communications at Salesforce.com, the enterprise cloud software heavyweight. Businesses are struggling to figure out how to adapt.

Hiring 214
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Successful Lead Generation - One Size Does Not Fit All

Pointclear

The prospect has been personally engaged by a highly trained, experienced salesperson who has helped identify a pain point, possible solutions and qualified the prospect by numerous pre-determined information points. Compare this to a qualified lead from a professional telepropsecting company.

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“Tell Me Who Your Friends Are and I'll Tell You Who You Are."

Pointclear

Ask an engineer in your company to define a system and he or she will tell you it includes: Resources—such as budget, the lead generation resources, human resources and the software that manages the system. Parts—sales inquiries, leads, software, and fulfillment.In Why should sales lead management be any different?