Zoominfo

MARCH 21, 2025

Using AI sales tools can help teams level up by analyzing real sales conversations, identifying what works and what doesnt. From refining your teams techniques to reinforcing best practices, coaching tools are essential to how modern teams train, grow, and win. But first, heres what you should consider when evaluating coaching tools.

Sales Coaching 130

Sales Coaching Software Software Coaching 130

Zoominfo

NOVEMBER 1, 2024

Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

SEPTEMBER 17, 2024

Business is more competitive than ever, and conventional prospecting is simply no longer enough. There are many lead mining tools and platforms available today. A goldmine of qualified leads that can significantly boost your sales pipeline and drive business growth. The result? ZoomInfo processes over 1.5

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130

The Pipeline

JULY 14, 2020

Anything worth doing is worth doing right, and in sales, telephone prospecting is something worth doing and doing right. And like with other hits, everyone piles on, including the pundits, all sharing how they feel about the phone and prospecting. Let’s look at telephone prospecting by the numbers. By Tibor Shanto.

Prospecting 430

Prospecting ACT Quota Lead Rank 430

The Pipeline

SEPTEMBER 2, 2020

From the time of the first salesperson, sales leaders have been trying to figure out how to get their teams to prospect. In a recent survey, 42% of sales and corporate leaders identified prospecting as a skills gap in their organizations. How do sales leaders create and balance the core element of a fine-tunes prospecting machine?

System 316

System Prospecting Quota Decision Maker 316

The Pipeline

JULY 27, 2021

While we should always be developing our skills, here are three prospecting fundamentals to practice during summer. This is a great time to try new techniques, talk tracks, tools and more. Prospecting Fundamentals. Summer is a great time to update or develop a prospecting process, different from your sales process.

Prospecting 391

Prospecting Enterprise Enterprise Course 391

Zoominfo

DECEMBER 11, 2024

In Q4, we released enhancements to Copilot, our GTM Intelligence platform, that further empower enterprise GTM teams to engage prospects and customers with greater precision, speed, and intelligence. We believe these innovations will continue to revolutionize how teams identify opportunities, engage prospects, and close deals.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Sales 2.0

JULY 8, 2022

This post describes a framework that I have found over the last two decades can really change the math on prospecting. It can be a critical step in filling your sales pipeline with great opportunities. Humans, aka your prospects, don’t care about?your?problems Do you know anything about your prospect’s personal goals?

Prospecting 370

Prospecting Outsourcing Services Cold Calling Hiring 370

Sales 2.0

MARCH 31, 2025

Its way too easy to miss the follow up you need to do to generate pipeline and progress opportunities. Tools are getting better at reminding salespeople what they need to do, and when they need to do it, but its still up to us to act. Follow up is essential to maintaining a healthy sales pipeline.

Follow-up 195

Follow-up Gatekeeper Call-back Up-Sell 195

The Pipeline

APRIL 27, 2021

It’s gotta be the Vice President of Prospecting. But how many companies have a VP Prospecting. So this is for you, dear Vice President Of Prospecting, where ever you may exist. Marketing has the tools and momentum to ensure that the lead is viable and prepped for discovery. Who Is Accountable For It?

Prospecting 329

Prospecting Account Opportunity Leads 329

Hubspot Sales

NOVEMBER 12, 2024

Every once in a while, the conversation with a prospect is going to die down and never pick back up — but you don't have to take those fizzle-outs lying down. There are some strategies you can leverage to give yourself a fighting chance at re-engaging a prospect who seems like a lost cause. Let's see what they had to say!

Demand Generation Agencies 115

Demand Generation Agencies Prospecting Strategy Follow-up 115

Sales Gravy

JANUARY 14, 2025

Eric in Lewiston, Maine, asks how to use last years data to create and accurate sales plans and evaluate software tools (like CRMs and ZoomInfo) to make those goals happen. If you havent defined clear performance metricslike call activity, lead generation, conversion rates, or daily prospecting targetsthen you dont really have a plan.

Data 98

Data Tools Intent Data Top of Funnel 98

Hubspot Sales

JULY 15, 2024

If you find navigating LinkedIn overwhelming, trust me, you're not alone — but if you approach the platform with a clear strategy, you can turn it into a powerful tool for generating pipeline and driving sales. Here's a look at the “clear strategy” I use to ensure I get the most out of my LinkedIn prospecting efforts.

Ideal Customer Profile 111

Ideal Customer Profile LinkedIn Prospecting Face-to-face 111

Zoominfo

AUGUST 27, 2024

This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects. By integrating with other account-based marketing tools, CRM systems, and customer data platforms, marketing account intelligence software creates a unified and comprehensive view of each customer.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Sales 2.0

MARCH 12, 2020

This includes your prospects. Do not be surprised if deals in your pipeline don’t close. Don’t be surprised if prospects associated with these deals don’t respond to your team’s emails or phone calls anymore. Don’t be surprised if prospects associated with these deals don’t respond to your team’s emails or phone calls anymore.

Top of Funnel 378

Top of Funnel Pipeline Follow-up Proposal 378

Zoominfo

AUGUST 11, 2021

No business can survive for long without a healthy sales pipeline. Unfortunately, many B2B organizations suffer from ineffective sales pipeline management. Given the uncertain times we’re living in, ineffective sales pipeline management can easily grow from being something that holds your business back to actively endangering it.

Pipeline 217

Pipeline Closing Sales Qualified Lead Top of Funnel 217

Understanding the Sales Force

JUNE 20, 2023

Last week, I wrote about how the criteria you use to choose your all-time favorite songs is essentially the same as the criteria your prospects use to choose between you and a competitor. Today, I am continuing the music analogy, but this time, as it relates to motivational tools.

Motivation 298

Motivation Pipeline How To Relationals 298

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. What are Prospecting Techniques? Let’s jump in.

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

The Pipeline

JULY 16, 2019

The common goal in sales is winning your prospect’s prospect. Again, this makes the people your prospect is trying to win, your responsibility as well. So while we are thinking about how we can sell our product to this prospect, they are asking about how this will help them sell to their customers. Who’s Paying For This?

Prospecting 284

Prospecting Trade Show Objections Buyer 284

Zoominfo

DECEMBER 20, 2024

Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. These tools are now essential for companies looking to maintain a competitive edge in a demanding market. Sales teams face constant pressure to close deals faster and more effectively.

Scale 130

Scale SalesForce Analytics Hubspot 130

No More Cold Calling

JANUARY 31, 2025

Youre just assuming your team is doing well with referrals, and assumptions dont fill pipelines. These pain points hurt team morale and your bottom line: Pain Point #1: Your team struggles to get meetings with prime prospects. Prospects dont know you, dont trust you, and dont want to take your call. Cold outreach is a slog.

Referrals 156

Referrals Scale GoldMine Pipeline 156

Zoominfo

MARCH 26, 2025

Imagine that one of your top sales reps spends weeks courting a promising prospect, only to discover at the 11th hour that its actually a subsidiary of your largest customer. Pipeline Attribution Chaos: Inaccurate hierarchy data wreaks havoc on pipeline reporting. A large enterprise can have hundreds of entities worldwide.

Data 130

Data Revenue Scale Territories 130

Vengreso

JANUARY 13, 2025

The landscape is being transformed by innovative tools designed for sales acceleration, optimize processes, and enhance productivity through an accelerated sales process. While many may be familiar with mainstream solutions, there are several sales acceleration tools flying under the radar that can provide a significant edge.

Tools 68

Tools Top of Funnel Lead Rank Analytics 68

Zoominfo

FEBRUARY 18, 2025

These tools not only help teams track performance, but improve engagement strategies and optimize sales workflows. But how can you choose the right tool for your team? These tools typically include features such as click-to-call functionality, local number generation, automated follow-ups, and call recording.

Outbound 130

Outbound Software Software Buyer Intent 130

Zoominfo

FEBRUARY 20, 2025

Bigger Markets, Stronger Pipelines Companies using ZoomInfos GTM Intelligence platform expanded their total addressable market (TAM) by 40%. Thats not just more prospects its the right prospects. And theyre reaching these prospects at the right time. And theyre reaching these prospects at the right time.

Report 130

Report Account Based Marketing Sales Qualified Lead Customer 130

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. Integration: Tools that integrate smoothly with existing Salesforce workflows, minimizing disruption.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Sales 2.0

OCTOBER 25, 2021

Prospecting : Companies routinely run cold calling prospecting processes that fail 99% of the time, with 1 in 100 calls getting a meeting. Smarter approaches to prospecting are needed. Closing : Closing cycles that fail 80% of the time are the norm (where 1 in 5 deals in the pipeline closes.) Sales process efficiency.

Territories 396

Territories Compensation Scale Decision Maker 396

The Pipeline

SEPTEMBER 7, 2020

If you only attend one webinar this month – This is The One: Pipeline = Ability X Execution X Leadership: The Complete Prospecting System. Learn how some companies are able to align skills, efficiency, and discipline leveraging a metrics-driven process for consistent prospecting and pipeline results.

Forecasting 307

Forecasting Webinar Metrics Pipeline System 307

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. You can throw in tactical skills like effective messaging, multi-threading, persuasive cold-calling, and much more.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

The Pipeline

SEPTEMBER 8, 2020

You can take that even one step further by involving the prospect in handling their own objection. This is The One: Pipeline = Ability X Execution X Leadership: The Complete Prospecting System. The right tools to drive the process. • How to turn sales managers into prospecting leaders.

Objections 276

Objections Forecasting Webinar Metrics Pipeline 276

Zoominfo

FEBRUARY 7, 2025

But generative AI tools have empowered them in ways GTM teams can scarcely imagine. Armed with tools like GenAI, buyers zigzag through buying stages now, reacting immediately to real-time insights and shifting priorities. Buyers Demand Relevance and Timing Prospecting thats irrelevant or poorly timed can harm deals more than help them.

Top of Funnel 130

Top of Funnel Lead Rank Intent Signal B2B 130

Zoominfo

JANUARY 29, 2025

GTM Intelligence also gives companies the fuel to create automations, workflows, and agents that are far more powerful than basic AI solutions, driving real value at scale much faster than mass-market AI tools or simple CRM assistants. Its the engine that powers prospecting, personalization, and pipeline generation.

B2B 130

B2B Intent Signal Scale Marketing 130

Hubspot Sales

MARCH 13, 2025

Its relatively straightforward to do simply take your current pipeline, multiply the gross at each milestone times your historical close rates (actual or estimated), and determine if a seller can reasonably expect to be YTD one sales cycle ahead. Relying upon seller opinions when grading pipeline health. Misaligned sales activities.

Revenue 95

Revenue Meeting Top of Funnel Forecasting 95

No More Cold Calling

JULY 13, 2021

You get an introduction to your prospect, and you get a meeting with the decision maker. They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn. Referrals help you ace Part One and set you up for success in Part Two.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

Zoominfo

JULY 30, 2024

Here are four key milestones in any GTM tech stack consolidation program, and how innovative new tools leveraging AI , top-quality B2B data, and buying signals can help drive results across the revenue team. And one of the clearest ways to deliver that value is through evaluation of a company’s go-to-market technology stack.

Government 130

Government Webinar Metrics System Account 130

Zoominfo

NOVEMBER 18, 2024

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Sales 2.0

MAY 6, 2020

Do you have a good pipeline of candidates? Do you approach building a pipeline of candidates systematically? Do you have someone in charge of building candidate pipelines? Prospecting : How well does your prospecting process work? Is your pipeline sufficiently full of leads? Do your managers?

Hiring 269

Hiring Proposal Sales Qualified Lead System 269