Can Pharma’s Woes be Tied to Poor Business Acumen?
Steven Rosen
MARCH 4, 2011
The Pharmaceutical Industry has undergone enormous cha nge. The number of sales reps has declined significantly over the last 4 years. Declining sales has not only forced the industry to reduce the number of sales reps calling on physicians but has also created the need to better focus on customer needs. Without training?
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