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As senior vice president of SMB marketing at Salesforce , Marie Rosecrans focuses on empowering small and medium businesses with the tools and resources they need to grow.
That source of truth is a great tool for achieving transparency in Salesforce. We build pipeline and velocity through our sequences and sales engagement tool, as well as signals for our team, to make sure that we’re on track. After ADP, I got into the CRM space through companies like Vantive (bought by PeopleSoft).
Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft. The tools, training, and coaching that she provides helps the reps grow and achieve the next level of sales success.
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