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How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

JD Edwards, then one of the top three or four providers of enterprise software, was reaching a critical juncture. And in the software business, once you sell it once, your operational cost for building and maintaining the features that the otherwise untargeted customer in that untargeted industry requires is expensive — very expensive.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Andrea Austin – VP at Nokia Software | Published Author. Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft. Brooke Bachesta – SDR Manager at Outreach.

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PODCAST 77: Navigating the Pace and Pressure of Startup w/ Vikas Bhambri

Sales Hacker

I ended up becoming a consultant managing and implementing call center CRM software for clients like Bank of America, UPS, and Eckerd Drugs. Because they already have tools in place, they have people in place, they have processes in place. I came into Oracle via the PeopleSoft acquisition where I was a sales engineer.

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