Sales and Marketing Management

JULY 26, 2018

Compare that to 2016, when CRM penetration surged to 74 percent but goal attainment dropped to 55.8 Erik Charles is the vice president of strategic marketing with Xactly , which provides cloud-based enterprise and software services. percent, and it’s clear that data by itself is not the key to sales success.

Training 206

Training Penetration Government CRM 206

Hubspot Sales

MAY 28, 2019

For example, if you sold marketing automation software , and your competitors’ prices ranged from $19.99 Unlike cost-plus, freemium is a pricing strategy commonly used by SaaS and other software companies. For example, companies who offer a free version of their software can’t ask users to pay $100 to transition to the paid version.

Strategy 143

Strategy Penetration Hubspot Buyer Persona 143

Sales and Marketing Management

MAY 31, 2020

As all businesses are reevaluating priorities and areas of focus during the COVID-19 climate, sales leaders should look to play the long game with clients by refocusing teams on existing customer satisfaction or account penetration.

Motivation 194

Motivation Compensation Commission Incentives 194

HeavyHitter Sales

JULY 1, 2011

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Study 163

Study Lead Rank Lead Scoring Penetration 163

HeavyHitter Sales

JUNE 9, 2011

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Penetration 153

Penetration Software Software Sales 153

Hubspot Sales

APRIL 26, 2019

For example, if you sold a software tool to create video content for their company, you could position the product as an easier way to author and share the videos (something they're doing today that takes more time). But, what if you sell a physical product, rather than an intangible one, like cloud software? Penetration Pricing.

Top of Funnel 136

Top of Funnel Retail Penetration Margin 136

HeavyHitter Sales

FEBRUARY 23, 2010

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Penetration 110

Penetration Software Software Sales 110

Hubspot Sales

JANUARY 9, 2018

For example, HubSpot salespeople might primarily sell marketing software to CMOs and sales software to sales directors. Factor in your product’s price, total addressable market (TAM), market penetration, and resources (including your sales headcount and Marketing support). Struggle with the same challenge?

Buyer Persona 145

Buyer Persona Referrals How To Commission 145

Zoominfo

OCTOBER 28, 2018

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. 3. Penetrate new markets. Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data.

Data 177

Data Eloqua Buyer Persona Demographics 177

HeavyHitter Sales

DECEMBER 27, 2010

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Motivation 107

Motivation Penetration Hiring Decision Maker 107

Zoominfo

SEPTEMBER 23, 2020

Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market. At traditional SaaS software sales organizations, you have your list of accounts, you have your buyer personas, and you’re trying to create opportunities,” Cooper said. Foster Alignment with Stakeholders.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Zoominfo

FEBRUARY 26, 2021

We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities. Sales automation tools are types of software that enables companies to automate the sales process.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Hubspot Sales

DECEMBER 9, 2020

Market Penetration. BossCo is a company that creates business management software for creative entrepreneurs. This company offers annual and monthly plans for their signature platform with additional upgrades and exclusive plug-ins customers can purchase to help the software work smoothly and efficiently with other systems.

Sales Forecasts 137

Sales Forecasts Forecasting Demographics Penetration 137

DiscoverOrg Sales

APRIL 16, 2019

Basically, corporate hierarchy lets you be a lot more strategic with your sales approach, penetrate the enterprise more broadly – and sell more. Let’s say you sell a software solution designed specifically for news organizations, and you’d like to approach ABC Television. Discover where the organizational buying centers lie.

Enterprise 120

Enterprise Enterprise B2B Data 120

Hubspot Sales

APRIL 4, 2018

This might involve resellers earning a commission on your product or strategic partners bundling in your software with their own. If your product helps your partner sell their existing products more effectively, it’s in their best interest to pursue a market penetration strategy. What could possibly go wrong?

Channels 144

Channels Face-to-face Commission Segment 144

HeavyHitter Sales

MARCH 11, 2011

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Penetration 140

Penetration Face-to-face Commission Software 140

HeavyHitter Sales

MARCH 20, 2011

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Hiring 100

Hiring Penetration Decision Maker Forecasting 100

HeavyHitter Sales

APRIL 16, 2011

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Penetration 100

Penetration Software Software Motivation 100

Hubspot Sales

JULY 22, 2020

LivePlan, a leading business planning and tracking software, makes business planning, budgeting, forecasting, and performance tracking for small businesses simple. TimeTrade Sales Scheduling Software. Pricing: $15/year. Pricing: Starts at $6.50/user/month. user/month. ConceptDraw. Pricing: Free. Pricing: Free. Verizon Connect.

Tools 131

Tools Closing Territories Hubspot 131

HeavyHitter Sales

AUGUST 2, 2010

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Penetration 108

Penetration Decision Maker Software Software 108

SBI

OCTOBER 1, 2014

Act-On Software. Qvidian let’s you bettercommunicate value, accelerate sales cycles and increase market penetration. Seismic Software ToolSkool. ActonSoftware. Act-On’s streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster. Qvidian ToolSkool.

Vendor 139

Vendor Twitter InsideView InsideSales 139

HeavyHitter Sales

NOVEMBER 3, 2011

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Penetration 123

Penetration Ideal Customer Profile Software Software 123

Partners in Excellence

OCTOBER 20, 2011

Sometimes we use “share of customer” or account penetration as other terms for the same metric. ” Realistically, that may be very difficult, but we want to grow our penetration and importance to the account. I’ve always been aggressive in looking at wallet share.

Outsourcing Services 110

Outsourcing Services Penetration Vendor Banking 110

HeavyHitter Sales

APRIL 17, 2010

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Sales Management 131

Sales Management Penetration Sales SalesForce 131

Sales and Marketing Management

FEBRUARY 22, 2021

We predict that people will be hesitant to travel like they did in 2019, at least until vaccinations have reached a certain penetration of the global population. Creative, digital marketing strategies will be no less important in 2021.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

HeavyHitter Sales

JULY 1, 2010

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Penetration 112

Penetration Software Software Sales 112

HeavyHitter Sales

SEPTEMBER 9, 2011

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Decision Maker 146

Decision Maker Penetration Influencer Sales Cycle 146

HeavyHitter Sales

DECEMBER 15, 2011

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Closing 94

Closing Forecasting Penetration Software 94

HeavyHitter Sales

MARCH 13, 2009

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Penetration 100

Penetration Software Software Twitter 100

HeavyHitter Sales

NOVEMBER 26, 2010

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Forecasting 104

Forecasting Penetration Software Software 104

HeavyHitter Sales

MAY 5, 2011

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Penetration 102

Penetration Study Influencer Software 102

Crunchbase

SEPTEMBER 21, 2020

It’s tempting to jump right in and develop a new sales strategy for penetrating the gig worker market. It’s hard to get by in any field of gig employment without a smartphone, a dynamite internet service provider or tax preparation software –if that’s what you sell you’re in luck. Selling More In The Gig Economy.

Penetration 134

Penetration Segment Demographics Benefit 134

HeavyHitter Sales

OCTOBER 15, 2010

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Penetration 138

Penetration Study Decision Maker Sales 138

HeavyHitter Sales

AUGUST 15, 2010

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Lead Rank 119

Lead Rank Lead Scoring Penetration Sales 119

HeavyHitter Sales

JANUARY 1, 2012

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Trends 121

Trends Decision Maker Study Analysis 121

No More Cold Calling

SEPTEMBER 8, 2016

cloud software industry, discusses the importance of your online brand in this month’s guest post. billion) have active Facebook accounts; Twitter runs at around 305 million penetration; and LinkedIn has 414 million users, with Instagram just behind at 400 million. Ian Moyse, an executive sales leader in the U.K. billion, and 3.2

Social Media 120

Social Media Ideal Customer Profile Telecommunications Hiring 120

HeavyHitter Sales

FEBRUARY 22, 2012

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Penetration 112

Penetration Competition Examples Study 112