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Sellingskills still matter. The thinking is that AI will turn B-players into A-players, and A-players into unprecedented selling machines. Compare that to 2016, when CRM penetration surged to 74 percent but goal attainment dropped to 55.8 percent, and it’s clear that data by itself is not the key to sales success.
These critical observations aid sales professionals striving to penetrate consumer defenses and achieve prominence in crowded markets. Employing an analytical approach grounded in data, Cerebral Selling provides indispensable guidance aimed at improving sales performance while fostering significant growth in revenue streams.
In addition, for outside sales and inside sales, we’ll outline the change of thinking required to adjust to the changing B2B sales landscape which will help you penetrate your target accounts and reach more decision-makers. Do you have the Skills for B2B Sales Success? What is B2B Sales? What is B2B Sales? No problem!
The sellingskills for this are the skills typical of hunters. Yet they are selling into an existing logo account. Within tech/software, we see SFDC expanding beyond CRM, we see Microsoft expanding beyond MS-DOS/Windows. Now surely you are confused! We need hunters for net new logos!
Modern sellers must develop social sellingskills and learn how to use video for sales. This is done monthly and the sole focus each month is to penetrate each of those accounts. For example, texting software to display conversations with clients as chats will make it easier to track and refer to texts.
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