The Pipeline

MARCH 20, 2014

Effective tracking tools pave the way for great sales, so when considering what tools to use for your business, you shouldn’t accept anything less than exceptional. Let’s look at three of the best tracking tools available. The Automatic Address Book from Insightly is one of those tools. Automatic Address Book.

CamCard 308

CamCard Tools Conference Fashion 308

SalesFuel

JANUARY 20, 2025

Every business wants to grow, but throwing money at marketing without knowing what works is a gamble. For media sales professionals and ad agency experts, the stakes are even higher: your clients count on you to help them beat the competition. Thats where digital marketing audit services come in.

Paid Content 64

Paid Content Cost Per Click Lead Rank Marketing 64

SalesFuel

JANUARY 31, 2025

As you pitch your accounts, do you know what they want from their media investment? Specifically, you need to address the following issues: How much will media spending increase this year? What do accounts want to achieve through their media buying? How will accounts incorporate AI into their media buying process?

Media 59

Media Marketing Advertising Advertising 59

Sales and Marketing Management

MAY 31, 2018

Probably, you silence the alarm, curse the gods that invented work, and check your email and social media updates from your mobile device. As such, mobile marketing is not just an option anymore. Studies show that up to 78 percent of mobile searches result in conversions. Leverage the Power of Paid Search.

Paid Content 185

Paid Content Small Business Small Business Marketing 185

Sales and Marketing Management

MAY 28, 2020

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demand generation enables you to make smart marketing decisions for your company.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Targets Demand Generation B2B 271

SalesFuel

FEBRUARY 14, 2025

Consumer goods manufacturers that sell to your local accounts are ramping up their retail media strategy. This strategy encompasses shopper marketing tools such as trade promotions and co-op advertising programs. Retail media now includes a range of media formats aimed at convincing consumers to buy the promoted brand.

Advertising 59

Advertising Advertising Vendor Retail 59

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Pipeliner

NOVEMBER 1, 2024

In the fast-evolving landscape of content marketing and sales, podcasting has become a powerful medium for brand visibility and audience engagement. likes, shares) Search queries Completion rates of episodes or podcasts This data is then analyzed to determine user behavior patterns, which helps in personalizing recommendations.

Strategy 98

Strategy Demographics Segment Collateral 98

Nutshell

MAY 18, 2023

A CRM can help you gather, store, organize, and analyze data about your customers, which then helps you improve your sales and marketing efforts. It can also integrate with different tools, including social media and advertising platforms. Why bother with CRM social media integration, though?

Paid Content 118

Paid Content Social Media Advertising Advertising 118

Zoominfo

FEBRUARY 22, 2018

As a result, sales and marketing professionals are constantly looking for new ways to improve their lead generation strategies. In fact, 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year ( source ). Here’s why: Of those who use the internet, 76% of Americans use social media ( source ).

Social Media 214

Social Media Lead Generation Media B2B 214

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. What is marketing attribution? 6 Types of Marketing Attribution Models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ).

Hiring 174

Hiring Social Media Media Distribution 174

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

The Pipeline

MAY 17, 2013

The best way to do so, however, is a matter that often leaves your sales and marketing staff at odds. Your sales force is focused primarily on closing the deal and landing new customers, while your marketing department wants to nurture customer relationships before and after the sale. Why Long-Term Customer Relationships Matter.

Ideal Customer Profile 327

Ideal Customer Profile Social Media Customer Sales Management 327

Sales and Marketing Management

DECEMBER 28, 2020

Author: Staff One of the surest ways to advertise your business online is through search engine optimization (SEO). Simply put, your site needs to rank among the top websites that Google or other search engines list on the search engine result pages (SERPs) for the keywords you’ve optimized in your web content.

Analysis 194

Analysis Tools Google Social Media 194

Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. For this reason, we’ve put together the ultimate list of company research tools for sales reps. This next tool is a no-brainer. Let’s get into it!

Research 233

Research B2B Tools Company 233

SalesFuel

APRIL 21, 2025

Your accounts may be obsessing about whether they need to do OTT advertising. But your accounts should dive into what they're doing with video, specifically incorporating branding into video content. How Video Delivers for Marketers Wistias 2025 State of Video report shows how video is delivering for businesses.

Video 52

Video Webinar Metrics Advertising Advertising 52

Zoominfo

JANUARY 16, 2019

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. Evoke emotions through storytelling.

Marketing 202

Marketing Advertising Advertising Face-to-face 202

Zoominfo

APRIL 30, 2018

Recruiters and candidates have more ways to connect than ever before, all thanks to the growth of online recruiting platforms and social media. And, with tools like Google Analytics being completely free – you really have no excuse not to give it a try! Paid advertising. Social media (LinkedIn, Twitter, etc.).

Analytics 208

Analytics Google Analytics Social Media Channels 208

SalesFuel

FEBRUARY 21, 2025

Organic social marketing has a place in brand building. Accounts may be backing off from this tool because they fear its too difficult to be noticed. Experts suggest that revising the use of the tool can improve outcomes. The State of Organic Social Over half of surveyed marketers remain committed to organic social media.

Top of Funnel 59

Top of Funnel Social Media Marketing Consumer 59

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Email Marketing 231

Email Marketing Marketing Lead Scoring Lead Rank 231

Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Table of Contents What is a marketing report?

Report 83

Report Lead Scoring Lead Rank Marketing 83

MarketJoy

MAY 8, 2025

Lead Generation Marketing Services are important for you if you are looking to attract and convert potential customers for your business. There are various channels that can help new businesses identify their target market, nurture leads, and increase conversions. Best Lead Generation Marketing Channels 1.

Paid Content 52

Paid Content Lead Generation Lead Scoring Lead Rank 52

SalesFuel

DECEMBER 20, 2024

One way to improve this situation is to use the best B2B market intelligence. The B2B Marketing Outlook Surveyed business leaders also have downgraded their performance scores on customer acquisition and brand value in the past six months. Market Intelligence This is great news. But there's always room for improvement.

B2B 59

B2B Top of Funnel Marketing Decision Maker 59

The Sales Hunter

JANUARY 2, 2018

Sometimes the best tools have been around awhile. Steve Dembo @ teach42 talks about the tried and true tools that teachers should still use. Tried and True Edtech Tools to Try in 2018. Steve, today for Ed Tech Tool Tuesday, what are some things that people need to try in 2018? Tool #1 Padlet. Enhanced Transcript.

Tools 0

Tools Education Conference Twitter 0

Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Build Awareness Through Pre-Event Campaigns: Start marketing early through multiple channels. Early in my career, events terrified me.

B2B 130

B2B Marketing Strategy Lead Scoring 130

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. Determine Your Marketing Objectives.

Paid Content 194

Paid Content Strategy Marketing Buyer Persona 194

SocialSellinator

SEPTEMBER 23, 2021

Between invoicing customers, acquiring new leads, and managing your staff members marketing your business is a challenge that requires time and energy. With social media marketing networks, such as Facebook, and Snapchat, you can get that extra boost for your marketing department. So, where do you find that extra push?

Paid Content 145

Paid Content Small Business Small Business Facebook 145

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Trends 160

Trends B2B Marketing Channels 160

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

DiscoverOrg Sales

MAY 30, 2018

Sales and marketing event season just ended. Account-Based Marketing orchestration – sure, that sounds great,” you may think. But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”.

Pipeline 270

Pipeline Demand Generation Agencies Demand Generation Targets Demand Generation 270

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

Scale 101

Scale Paid Content Twitter Engineering 101

SalesFuel

DECEMBER 16, 2024

Adding a sales blog to your shared content has many benefits. Its also a powerful tool for raising awareness and nurturing relationships. Sugar CRM shares that over 85% of B2B marketers prioritize brand awareness. In a competitive market, a blog that highlights your brand's personality can help differentiate you.

Paid Content 52

Paid Content Top of Funnel Hiring Case Study 52

Zoominfo

SEPTEMBER 18, 2018

It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. What is personalized marketing? Personalization. Keep reading!

Marketing 206

Marketing Demographics Campaigns Social Media 206

Pipeliner

FEBRUARY 8, 2025

Mitch Russo’s exploration of AI began with a paid subscription to ChatGPT, which opened his eyes to the potential of AI in enhancing his coaching business. Leveraging AI for Content Creation One of the first areas where Mitch saw the potential of AI was in content creation.

Coaching 94

Coaching Video Social Media Exercises 94

Hubspot Sales

JUNE 5, 2020

Whenever I have a conversation about digital selling, the discussion quickly transitions to topics like search engine optimization, Facebook Ads, or some other messaging related category. In other cases, social media marketplaces come up or even the latest progress someone is making in eCommerce. Digital Marketing.

Paid Content 139

Paid Content Social Media Marketing Lead Rank 139

Zoominfo

FEBRUARY 19, 2019

The premise of content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. Yet, when it comes time to execute, many marketers stumble. If you’ve ever asked yourself a similar line of questions, fear not, dear marketer. What should I write about? Let’s get into it!

Top of Funnel 189

Top of Funnel B2B Buyer Persona How To 189