SocialSellinator

OCTOBER 18, 2024

Explore PPC display ads, their advantages, and comparisons with search and social ads to optimize your digital marketing strategy.

Advertising 119

Advertising Advertising Comparison Strategy 119

SalesFuel

JANUARY 31, 2025

As you pitch your accounts, do you know what they want from their media investment? Specifically, you need to address the following issues: How much will media spending increase this year? What do accounts want to achieve through their media buying? How will accounts incorporate AI into their media buying process?

Media 59

Media Marketing Advertising Advertising 59

SalesFuel

JANUARY 20, 2025

Every business wants to grow, but throwing money at marketing without knowing what works is a gamble. For media sales professionals and ad agency experts, the stakes are even higher: your clients count on you to help them beat the competition. Thats where digital marketing audit services come in.

Paid Content 64

Paid Content Cost Per Click Lead Rank Marketing 64

SalesFuel

AUGUST 7, 2024

According to a report by stirista , many B2B organizations are turning to paid social media ads. That means roughly half of B2B marketers have no defined processes or expansion plans. These numbers are concerning considering that marketing/sales alignment is the top contributor to the success of 47% of B2B marketers.

Social Media 105

Social Media Media Ideal Customer Profile Hiring 105

SalesFuel

FEBRUARY 14, 2025

Consumer goods manufacturers that sell to your local accounts are ramping up their retail media strategy. This strategy encompasses shopper marketing tools such as trade promotions and co-op advertising programs. Retail media now includes a range of media formats aimed at convincing consumers to buy the promoted brand.

Advertising 59

Advertising Advertising Vendor Retail 59

Sales and Marketing Management

MAY 28, 2020

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demand generation enables you to make smart marketing decisions for your company.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Targets Demand Generation B2B 271

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Pipeliner

NOVEMBER 1, 2024

In the fast-evolving landscape of content marketing and sales, podcasting has become a powerful medium for brand visibility and audience engagement. likes, shares) Search queries Completion rates of episodes or podcasts This data is then analyzed to determine user behavior patterns, which helps in personalizing recommendations.

Strategy 98

Strategy Demographics Segment Collateral 98

Nutshell

MAY 18, 2023

A CRM can help you gather, store, organize, and analyze data about your customers, which then helps you improve your sales and marketing efforts. It can also integrate with different tools, including social media and advertising platforms. Why bother with CRM social media integration, though? Keep reading to learn more.

Paid Content 118

Paid Content Social Media Advertising Advertising 118

Zoominfo

JULY 17, 2018

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ).

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

SalesFuel

JANUARY 3, 2025

Is the advertising glass half empty or half full? The 2025 advertising outlook includes a spending increase of 5% more than 2024 for a total ad spend of $384.6 As media sellers and agencies set their goals for the coming year, they need to know which verticals and media formats are on a growth path. In the U.S.,

Advertising 59

Advertising Advertising Opportunity B2C 59

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. What is marketing attribution? 6 Types of Marketing Attribution Models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

SalesFuel

APRIL 21, 2025

Your accounts may be obsessing about whether they need to do OTT advertising. But your accounts should dive into what they're doing with video, specifically incorporating branding into video content. How Video Delivers for Marketers Wistias 2025 State of Video report shows how video is delivering for businesses.

Video 52

Video Webinar Metrics Advertising Advertising 52

Zoominfo

JANUARY 16, 2019

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. Evoke emotions through storytelling.

Marketing 202

Marketing Advertising Advertising Face-to-face 202

The Pipeline

AUGUST 20, 2019

So, the question is: does your pipeline get a paid vacation? But these must be real insights, from a subject matter expert, mot marketing material. The post Does Your Pipeline Get a Paid Vacation? As though every potential prospect picks up and leaves town. If not, you need to rethink things. Look Around.

Pipeline 254

Pipeline Face-to-face Discount Buyer 254

SalesFuel

FEBRUARY 21, 2025

Organic social marketing has a place in brand building. The State of Organic Social Over half of surveyed marketers remain committed to organic social media. Marketers can quickly place content, especially if they are managing organic social themselves. That fact drives 42% of marketers to limit spending.

Top of Funnel 59

Top of Funnel Social Media Marketing Consumer 59

Grant Cardone

MAY 11, 2023

If you are a business owner today, digital marketing is NON-NEGOTIABLE. But, should you drop serious cash for top search rankings? In this article, we are going to present both sides of the paid vs. organic search debate so that you can make the right decision. Organic Search — What to Know appeared first on GCTV.

Negotiation 118

Negotiation Marketing 118

Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Table of Contents What is a marketing report?

Report 83

Report Lead Rank Lead Scoring Marketing 83

SocialSellinator

NOVEMBER 15, 2024

Discover the essentials of google paid search, its benefits, setup, and strategies for boosting your digital marketing success.

Google 110

Google Benefit Strategy Marketing 110

Sales and Marketing Management

MARCH 16, 2020

Author: Staff You can be a serious entrepreneur who invests in a great website and content and still feel like something is not right. You have pegged a lot of hope on your website to bring in dollars from the online market, but your hopes have been frustrated at every turn. Promote your content on social media.

Social Media 43

Social Media Media Email Marketing Advertising 43

Zoominfo

FEBRUARY 25, 2020

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. The modern B2B customer journey is more complex and multilayered than ever before.

B2B 207

B2B Social Media eBook Advertising 207

Smooth Sale

MAY 3, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Want and Know How to Get Free Advertising? Advertising is a crucial component of any successful marketing strategy, but it can also be expensive, especially for small businesses and startups. Design shirts that catch the eyes of others will feature your logo.

Advertising 144

Advertising Advertising Social Media How To 144

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

SocialSellinator

SEPTEMBER 23, 2021

Between invoicing customers, acquiring new leads, and managing your staff members marketing your business is a challenge that requires time and energy. With social media marketing networks, such as Facebook, and Snapchat, you can get that extra boost for your marketing department. So, where do you find that extra push?

Paid Content 145

Paid Content Small Business Small Business Facebook 145

SalesFuel

DECEMBER 20, 2024

One way to improve this situation is to use the best B2B market intelligence. The B2B Marketing Outlook Surveyed business leaders also have downgraded their performance scores on customer acquisition and brand value in the past six months. Market Intelligence This is great news. But there's always room for improvement.

B2B 59

B2B Top of Funnel Marketing Decision Maker 59

SocialSellinator

JULY 2, 2024

Boost your brand with digital marketing paid ads. Learn strategies, types, benefits, and metrics for optimization in this comprehensive guide.

Marketing 105

Marketing Benefit Strategy 105

Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Build Awareness Through Pre-Event Campaigns: Start marketing early through multiple channels. Early in my career, events terrified me.

B2B 130

B2B Marketing Strategy Lead Rank 130

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. Determine Your Marketing Objectives.

Paid Content 194

Paid Content Strategy Marketing Buyer Persona 194

SalesFuel

SEPTEMBER 16, 2024

CTV and OTT ads are doing so well that marketers are once again increasing their ad spending, says Advertiser Perceptions. 38% will maintain their current CTV/OTT ad spending. 38% will maintain their current CTV/OTT ad spending. Only 1% will decrease their spending for this ad media type.

Ideal Customer Profile 105

Ideal Customer Profile Advertising Advertising Hiring 105

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

Scale 102

Scale Paid Content Twitter Engineering 102

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams.

Paid Content 97

Paid Content Top of Funnel Webinar Metrics Marketing 97

Zoominfo

APRIL 21, 2021

For this exercise, pretend you work at a digital marketing agency that helps healthcare organizations digitally transform their practices to improve patient satisfaction. It’s important to learn about the perspective of your various buyer personas in order to create content that resonates with them. Here’s how to get started.

Ideal Customer Profile 246

Ideal Customer Profile Top of Funnel Lead Rank Lead Scoring 246

Zoominfo

NOVEMBER 29, 2018

In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition. Luckily, as technology advances, it’s easier for marketers to personalize their efforts. .

B2B 214

B2B Marketing Retail Consumer 214

SalesFuel

DECEMBER 16, 2024

Adding a sales blog to your shared content has many benefits. In her article, she explains that sellers can specifically use blogs to: build your brand drive organic traffic establish authority and trust Blogging outperforms email marketing, social media, and paid advertising when it comes to cost and ROI, she adds.

Paid Content 52

Paid Content Top of Funnel Hiring Case Study 52

Sales and Marketing Management

DECEMBER 28, 2020

Author: Staff One of the surest ways to advertise your business online is through search engine optimization (SEO). Simply put, your site needs to rank among the top websites that Google or other search engines list on the search engine result pages (SERPs) for the keywords you’ve optimized in your web content.

Analysis 194

Analysis Tools Google Social Media 194