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Outsourcing Lead Generation: A CMO’s Perspective

Pointclear

There are many factors to consider when deciding whether to do outbound lead generation in-house or to partner with a lead generation services firm. Karen Hayward is Executive Vice President and Chief Marketing Officer of CenterBeam, an IT managed service provider. What led you to consider outsourcing lead generation?

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Did Your Decision to Outsource Content Marketing Work?

SBI Growth

Both at one point had to make a critical decision; “Do I outsource or insource content production?”. At the end, I’ll provide the Insource vs. Outsource Content Marketing Evaluation tool. The kind of content that gets prospects interested in buying from them. They were faced with the insource/outsource question.

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Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation

Pointclear

The comment made me think about our outsourced B2B lead generation services and the way we have successfully partnered with manufacturing, technology and start-up companies to cover their markets, develop their prospects and deliver highly qualified sales opportunities to their field sales teams.

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Outsourcing Strategic Account Management – What, are you crazy?!

Pointclear

At first glance, the idea of outsourcing strategic account management may seem absurd. After all, B2B companies usually define strategic accounts as their best customers and prospects based on criteria like potential for revenue, profit and growth. Internal resources may be incorrectly matched to opportunity type.

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Demand Generation Advice for the CEO

SBI Growth

A definition of latent demand is a prospect is unaware of a problem. When the prospect becomes aware of the problem, you win a sale. Active demand is when a prospect is going to buy something. The prospect’s task is to determine who to buy from. Should they buy from you or the other vendor? Neither did I.

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Outsourced Tele-prospecting: 10% less cost, 90% more revenue

Pointclear

There's another win-win value proposition that applies to outsourced tele-prospecting: “Costs Less. Outsourcing inside sales really does save you money while at the same time providing you the leads and revenue you need to be successful. The fact is, insourcing tele-prospecting is harder, and more expensive, than most imagine.

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Outsource Cold Calling: The Ultimate Guide [+ Cold Calling Tips for Sales Pros]

Hubspot Sales

Lucky for them, that’s where outsourced cold calling steps in. In this post, I’ll talk you through outsourced cold calling best practices, its pros and cons, and a few ways that your business can benefit. Table of Contents: What is Outsourced Cold Calling? How Does Outsourced Cold Calling Work? Find your partner company.