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However, in the era of socialselling , 74% of business buyers conduct most of their research independently before making a final decision. In fact, 41% of B2B buyers view 3 to 5 pieces of content online before contacting a sales rep and becoming a quality lead. Everyone is just one team called sales. SocialSelling.
For example, some companies trained their teams on virtual selling pre-pandemic and were better positioned to capitalize on the government-imposed travel bans. Other companies integrated socialselling into their sales process while others still lack a formal socialselling process.
Nonetheless, the data shows, it’s nowhere pervasively and in my opinion, there is no turning back the clock now as the way of the future for sales organizations. Experts, however, predict that even after COVID, the future of sales will be different. Sales professionals won’t be working from home all the time.
This makes the inside sales role particularly challenging. With outsidesales roles, there is plenty of interaction face to face with customers, hours spent out in the field working the territory to achieve the same end as an inside sales rep. What is missing? They never get to be face-to-face with their prospects.
On-Site Sales Training Programs. Focus: Prospecting, negotiating and closing, socialselling, and sales management. Intended audience: Sales reps and managers. Jeff Hoffman’s workshops span the entire sales cycle, from getting your prospect’s attention to successfully winning their business.
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