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Comedians would joke about annoying telemarketers–that’s what a lot of inside sales people were called, even though they were doing no marketing, just pure selling. We field sales guys were, honestly, relieved. Field sales was changing as well, but we tend to gloss over those changes.
I’ve spent 25 years in the industry, starting at the age of 19 years old when I got my first big break as a telemarketer (now called SDR) at a software organization. Within 6 months, I was promoted from a Telemarketer into a Jr. In that year, I learned from some of the greatest salesmanagers that I’m friends with today.
A recent study by Marc Wayshak found that even in 2019, in a world dominated by social media and email marketing, the phone is still a tried-and-true sales tactic — 41% of respondents said that the phone is the most effective sales tool at their disposal. Looking for advice on hiring sales reps? Cost : $9,600/year.
Sales organizations today are commonly organized in two groups, outsidesales and inside sales. Outside salespeople are responsible for closing new business. Inside salespeople reach out to possible prospects and find new sales opportunities. The genesis of inside sales has its roots in telemarketing.
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